You’re probably familiar with the application of Direct Mail Marketing in a B2C (Business-to-Customer) campaign. That’s arguably the most common way to use such a strategy. Did you know that you can use it effectively for B2B (Business-to-Business) purposes as well? Let’s explore how that works. Does It Really Work? Firstly, there is one very important advantage to using Direct Mail Marketing for B2B. You get a much higher engagement rate than you would with customers (perhaps as high as 80%). Therefore, if you can endure the effort it takes to identify worthy business clients, the greater co ..read more

So, you’re probably already aware that not every font option from your word processing software works well in professional publications or print mail marketing. Wingdings just don’t cut when you want to entice a client or customer to buy into your product or business. There are a lot of font types from which to choose, but what are the best fonts for printing? Let’s consider some of these important factors for selecting the most optimal font for your printing tasks. Make sure that it’s clear and easy to read Some fonts are easier to read, while others can be downright annoying or force you ..read more

By this point in time, sophisticated businesses and marketers know that email marketing is one of the most crucial ways of gaining a customer base. Premium Productions can help you build your brand with all sorts of angles and approaches, but email is one of the biggest and fastest ways to accomplish this. Let’s look at conquest email marketing and how it can help you attract more customers. What is conquest email marketing? The goal of conquest emailing is to systematically target your intended audience or ideal client with messages that will inevitably result in a sale of your intended produ ..read more

If you were in the marketing field in the early 1980s, it’s possible you based much of your strategy on Jay Conrad Levinson’s 1984 book, Guerilla Marketing. While it’s almost 2022 and much of the world has changed since then, the fundamental concepts of marketing are still in practice. No matter what products and services you’re trying to sell, you need to promote them properly and reach the right demographic to maximize profits. With social media becoming the juggernaut that it has, digital marketing is becoming one of the best ways to reach the public. Traditional marketing with its tried-an ..read more

Premium Productions, your leader in direct marketing, would like to share these tips on how to be successful with real estate direct mail marketing. If you cannot generate the right kinds of leads with other methods, try these strategies and see if they don’t help boost your results exponentially: Target The Right Audience You must determine your ideal customer first (buyer or seller). Are they at a high, medium, or low income? Also, be clear about the intention of your marketing campaign. Are you trying to raise awareness or determine qualified leads? This determines how you execute your e ..read more

Premium Productions is your authoritative source for direct marketing, and we want to make you aware of an important development that could impact how you market, send, and receive things moving forward. It’s related to the post office too. Are postal rates going up in August of 2021? It appears to be so. Here’s a summary of what to expect from the U.S. Postal Service (USPS): First class mail will increase from $.55 to $.58 for the first ounce of mail. Additional ounces will remain at an additional $.20. Postcards: The retail rate will go from $.36 to $.40. Presorted Postcards: These will in ..read more

Email marketing isn’t just for big businesses and corporations anymore. Small businesses have discovered it to be one of the most effective ways to reach their consumer base.  Whether you have a physical location, are an online business, or both, is the key to bringing customers to your door. It can reduce costs, increase conversion, focus on your strengths, and help you build lasting relationships with your customers. It’s convenient In today’s modern digital age, it seems as though most people are attached to their smartphones.  If you look out any window right now, chances are yo ..read more

Are you a small business owner trying to enhance your business acumen? Need a few pointers on how to market successfully? Here are 4 Essential Marketing Tips for Small Business Owners: Develop An Elevator Pitch The best entrepreneurs know that they must be “on” all the time. You never know when you might have a chance to explain and market your business to someone . . . even in an elevator. For this reason, make sure you have the elevator pitch for your product/services ready at all times. Invest In Email Marketing Email is extremely cost effective. Have you ever noticed how most busines ..read more

When you think of direct mail, you probably think of an older demographic. However, direct mail campaigns work on people of all ages, not just older people. Continue reading to learn about direct mail marketing for generations X, Y, and Z. Generation X were born between 1965 and 1980. This generation owns about 31% of income in the United States. They are also the demographic most likely to have both aging parents and high school or college-age kids. They also have an even balance of digital and non-digital communications, making them a well-rounded generation. To reach Generation X, emphasiz ..read more

Direct mail postcards are one of the best ways to attract the attention of potential clients. You can analyze data and strategize until you’re blue in the face. Without a design that grabs a customer and makes them want to take action, you can’t get results. At Premium Productions, we understand this better than most. We’ve compiled a list of five ways you can make your direct mail postcards stand out from the competition. 1. Simple is always best The temptation to cram every bit of information or use the flashiest image on your postcards is real. You want to stand out, so think that more is ..read more