Here’s the Key to High ROI in Direct Mail Campaigns In an era where our inboxes are overflowing and digital ads clutter every online space, direct mail exists not as a relic of the past but as a powerful tool for personal connection and engagement. The essence of receiving a physical piece of mail — holding it, opening it, and reading it — still has a unique charm. Still, we hear the question a lot: Is sending direct mail in 2024 still a good idea? The short answer is yes. The long answer is much more interesting, and fullthrottle.ai will give you new ways to squeeze the best return out of you ..read more

How To Protect Yourself From Cookie Inflation In an unprecedented move, Google Chrome implemented its Tracking Protection feature for 1% of its users globally, setting the stage for the complete phase-out of third-party cookies by the end of 2024. This development has fundamentally altered the terrain of digital advertising, introducing the industry to a new challenge: cookie inflation.  Key takeaways:  Cookie inflation results from the increasing scarcity of third-party cookies, leading to higher costs for advertisers as the inventory for cookie-based targeting dwindles.  The ..read more

How To Get Audience Data and Increase Engagement Key takeaways:  Traditional digital outreach methods, like email scraping and third-party cookies, are becoming ineffective due to privacy regulations and diminishing user consent, making it harder to get audience data that matters to your business.  First-party data, collected directly from consumers with their consent, is crucial for tailoring marketing efforts to get audience data and create strong, privacy-conscious relationships with audiences.  fullthrottle.ai revolutionizes audience engagement by converting location data s ..read more

How We Know a Shopper Is Ready To Buy One thorn has always stuck in the side of digital marketers: figuring out which site visitors are potential buyers and which are just passing through. fullthrottle.ai solves this problem with a cutting-edge buyer propensity model that transforms site signals into actionable household-level insights. Our model harnesses patented technology to provide a detailed digital profile of potential buyers, all without relying on traditional cookies.  Key Takeaways:  fullthrottle.ai pinpoints website visitors down to their household, revealing deep insight ..read more

Immersive Household®️ Turns Targeting on Its Head It’s a bleak picture for brands these days. Loyalty is at an all-time low. Traditional methods of retargeting and audience engagement are losing their edge — made worse by the deprecation of third-party cookies, but marketers still need to connect with audiences in a meaningful way.   fullthrottle.ai's Immersive Household®️ Advertising opens the door to previously unreachable audiences and ensures that your marketing efforts stay on the most effective targets.  Key Takeaways:  Immersive Household® managed advertising target ..read more

Plus: Marketing’s Biggest Challenge Has One Novel Solution It’s rough out there. Marketers were ping-ponging between problems and solutions all year long, from Google’s announcement that the cookie crusher is coming to new privacy legislation in states across America.   One constant, however, is the need for website traffic. HubSpot's 2023 State of Inbound Marketing Report revealed that 61% of marketers pinpoint this as their top obstacle.   The 2024 State of Marketing Report further underscores the importance of websites, highlighting them as the top source of ROI for the ..read more

Plus: Marketing’s Biggest Challenge Has One Novel Solution It’s rough out there. Marketers were ping-ponging between problems and solutions all year long, from Google’s announcement that the cookie crusher is coming to new privacy legislation in states across America.   One constant, however, is the need for website traffic. HubSpot's 2023 State of Inbound Marketing Report revealed that 61% of marketers pinpoint this as their top obstacle.   The 2024 State of Marketing Report further underscores the importance of websites, highlighting them as the top source of ROI for the ..read more

Traditional Retargeting Ends ... a Better Way Begins If you’ve been following our updates, you know the third-party data situation boils down to four words: Marketers are in trouble. Traditional cookie-based retargeting methods were becoming less effective due to shifting data privacy attitudes. That was up until about two years ago, when Google announced it would wind down and kill off cookies. Whether you look at the situation from a systemic or individual perspective, the old ways of data collection are under attack on all sides. It's time to look for a retargeting alternative. Key takeaway ..read more

Even More Data Privacy Laws Passed Than Expected. In recent years, there's been a global shift towards data privacy, with the United States hot on the trail of the European Union’s stringent approach. The transition isn't just happening in legislative chambers, either; data privacy laws aside, it's a topic that's increasingly resonant with the public. More consumers are voicing their discomfort with personal data being bartered and shared without their explicit consent.  Google, acknowledging these changing tides, has begun to phase out cookies for some users. Apple has already done so. I ..read more

Why Understanding Your Existing Shoppers Is Key By: Will McGinnis Key takeaways:  Buying leads often leads to wasted resources, as only a small percentage are in the market.  Understanding and utilizing first-party data from existing shoppers is more effective than pursuing unknown leads.  Targeting households with tailored marketing efforts enhances conversion rates and customer loyalty.  Personalized marketing experiences significantly increase the likelihood of consumer purchases.  Focusing on existing visitors and maximizing communication with them is more efficie ..read more