A New Addition to the Publisher Team
Monetise | Affiliate Marketing Blog
by Manny Sharma
2w ago
As Monetise continues to grow, they decided to recruit a lovely young man to the affiliate team…me! My name is Manny and this is my first week at Monetise Media. Having a desire for trying new things and challenging myself I finally decided to venture off into a different field – as I had been in retail for close to 5 years. Although I was progressing, being a store supervisor, I felt it lacked the substance I was looking for. Fast forward to today and who would’ve thought I’d be sat at my desk with a MacBook Pro and having a game of darts with some of the team on our lunch break. Although I ..read more
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Thoughts on Seasonal and Themed Creatives
Monetise | Affiliate Marketing Blog
by Francesca Allen
3w ago
I can confidently say that we all become shocked when we see those chocolate eggs appear on the shelves of our local supermarkets in January. As tempting as they are, we’re probably all still indulging on the mountain of festive snacks that are leftover at this point. Nevertheless, they still appear on cue every single year. But why so early? Businesses do this to tap into customers’ fears that such products are going to disappear off the shelves if they don’t act quickly. It is the same with any upcoming event. Valentine’s Day chocolates, Halloween costumes and New Year’s Eve party food, for ..read more
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Marketing Event Calendars: How You Could Use Them in Your Affiliate Marketing Strategy
Monetise | Affiliate Marketing Blog
by Francesca Allen
1M ago
No matter what month or season it is, there is always something going on. From worldwide celebrations to national sporting events, there are always opportunities to enhance your marketing strategy. Many businesses use specific calendars to plan their social media content for the year. These calendars map out key events throughout the year that allow marketing departments to carefully create themed content.  Why? Because it engages the user, builds a relationship and makes the brand more relevant in a crowded space. In return, businesses may see a surge in engagement and sales. Typically ..read more
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A Day in the Life Of An Account Manager at Monetise
Monetise | Affiliate Marketing Blog
by Ricky May
1M ago
Account Managers are the lifeblood of most businesses and the bridge between the needs of the clients and suppliers/sub-contractors. Running an affiliate program might sound straight forward, but there are a number of reasons why most clients choose to let agencies like us operate this on their behalf and deal with the affiliates for them; Servicing many affiliate payments Managing creative assets Pay for performance – no brainer for clients Help with landing page design On top of the day-to-day benefits, by using an Affiliate Network with dedicated Account Managers you can tap into their ..read more
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Social Media as a Search Engine?
Monetise | Affiliate Marketing Blog
by Francesca Allen
1M ago
Ever wondered what was wrong with the boiler when you got back home on a winter’s day and stepping into the house was like stepping into the Arctic? Needed that extra bit of home décor inspiration when it came to redecorating? Wanted to know if buying the newest skincare product was going to be worth it? Chances are, you have used a search engine to get your answer. The Evolution of Search Engines We are all familiar with the four colours of the most recognisable search engine in the world. Ever had a question? Google it. Wanted to look at a product before purchasing it? Google it. I’m confi ..read more
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The Real Influence of Social Media Influencers
Monetise | Affiliate Marketing Blog
by Sophie Lester
2M ago
In the ever-evolving digital world, social media has become a crucial part of our daily routines. Social media influencers have become more powerful when it comes to moulding how consumers react to certain launches or products, different trends and brand perceptions. Whether it’s fashion related or along the lines of new technology, influencers hold a significant influence over their followers. In this blog we will look into social media influencers and explore how much influence they really have. How Social Media Influencers Have Grown: Social media platforms over the past few years have dev ..read more
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How Important is Goal Setting?
Monetise | Affiliate Marketing Blog
by Francesca Allen
3M ago
2024 is upon us. Cue the classic ‘So what are your New Year’s resolutions?’ question that is bound to be thrown around more than once at breakfast on 1st January. But when it comes to setting yourself goals for the year, is there anything wrong with that? From a personal perspective, goals can be anything from reading x amount of books to training for that marathon you have always wanted to enter. Some people take these seriously and some people take a more relaxed approach. However, when it comes to setting goals for the year for your business, it is important to take the more serious approa ..read more
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Winter Winners – What Campaigns Should You Focus on This Winter?
Monetise | Affiliate Marketing Blog
by Freya Atton
3M ago
With Christmas fast approaching and parts of the UK already experiencing snow, it’s safe to say winter is upon us. And while usually this time of year we see a surge in spending habits, it’s a 180 for certain brands. As budgets in the finance vertical start to dwindle as the call centres sign off for the year, we shift our focus to other top performing verticals. Playing to the season advantages is something every affiliate should grab by the horns, so here are my Top 5 Verticals all publishers should consider this winter… 1. Gambling  Casino and Bingo brands are notorious for increasin ..read more
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10 More Affiliate Marketing Terms That You Should Know
Monetise | Affiliate Marketing Blog
by Francesca Allen
4M ago
You may have read our previous post ‘New To Affiliate Marketing? 10 Terms That You Should Know’. But are you eager to learn more? Well, we’ve got you! Here are ten more terms and acronyms that are commonly used in affiliate marketing that you will definitely come across if you work in the industry. 1. SOI – Single Opt In This is where the user signs up to a mailing list using their contact details. The user does not have to do anything else to make the action payable. 2. DOI – Double Opt In This is where the user signs up to a mailing list using their details (as they would with SOI) but woul ..read more
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How to Make Your Online Marketing Campaigns Successful This Christmas
Monetise | Affiliate Marketing Blog
by Francesca Allen
4M ago
It is official! It’s the 1st December. For some, the tree would have already been put up and decorated to absolute perfection, the ‘don’t-eat-until-Christmas’ chocolate tins would have already been plunged into (we won’t tell…) and those all-important decorative jumpers would have been fished out from the back of the wardrobe, ready for Christmas Jumper Day at the office. For others, the thought of the festivities may only just be starting. For businesses, the Christmas countdown would have started a good few weeks, maybe even months, ago. Let’s take a look at the top strategies that your bra ..read more
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