JML ad axed for ‘harmful’ depiction of women cleaning
DecisionMarketing
by Charlie McKelvey
1d ago
The ad watchdog has raised more than a few eyebrows after outlawing a TV ad for JML’s Hurricane Spin Scrubber, after its depiction of only women using the cleaning tool has been deemed to perpetuate “harmful” gender stereotypes. The ad in question, which ran for three-minutes, did feature a male – alongside a female host – but he was only describing the product and demonstrating how it worked. Four of the women who starred in the ad described their experiences with the tool. The first said: “As soon as I started using the spin scrubber, it’s so powerful it made cleaning so much easier, while ..read more
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Double busy Foxy issues a cautionary tale for skivers
DecisionMarketing
by Charlie McKelvey
1d ago
So, Easter is nearly upon us and naturally that only means one thing to most people, A FOUR-DAY WEEKEND COVERED IN CHOCOLATE. Now, while that used to be me, that’s not me now. Yep, I’ve chaaaaaaanged and this year I’m firmly focused on being a winner, a synner and a helluva lot thinner. You see, there is no room in the fashion world for Fat Foxy, and, with “the Decision Marketing Idol Gossip Designer Collection in association with Shenzhen Qian Shezhang Apparel Co Ltd, offering top-notch product quality; custom design capabilities; accessibility with low MOQs; and competitive pricing” shaping ..read more
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Snickers ‘Own Goal’: Maybe they need a bit more effort?
DecisionMarketing
by Charlie McKelvey
1d ago
With Easter just hours away we turn our attention to the world of chocolate – well, it would be rude not to – but not chocolate of the egg-shaped variety, this time it’s all about the Mars staple of Snickers, which is teaming up with footballers Luka Modrić and Bukayo Saka for its latest campaign. Devised by the self-proclaimed “WPP AI speedboat” agency T&Pm – formerly The&Partnership and mSix&Partners – the activity is spearheaded by a TV ad which is set in a neighbourhood barbershop, as customer “Tim” gets a haircut while deeply engrossed in a footie match on the screen. However ..read more
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Martech isn’t working; marketers urged to start again
DecisionMarketing
by Charlie McKelvey
1d ago
Companies may have already spent billions on multiple martech systems, but now they must rethink their entire approach to technology adoption if they are to make the most of their investments. That is the stark conclusion of a new Forrester report, The Future of Marketing Technology, which shows while marketers’ efforts to consolidate their platforms are laudable, no out-of-the-box solution or single product can meet the twin expectations of technical efficiency and marketing efficacy. Whether that means they need to deploy the average of 50 martech platforms to execute their campaigns i ..read more
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BT connects with Global to spruce up payphone network
DecisionMarketing
by Charlie McKelvey
2d ago
BT and Global have launched a ten-year partnership to upgrade the UK’s payphone network, which has been in decline ever since the widespread take-up of mobile phones, opening up thousands of “digital hubs” to advertisers. It is claimed the move that will provide better connectivity and hyper-local advertising in more than 200 towns and cities across the UK, while Global will also continue to represent BT’s “street furniture” advertising sales for the next decade. While at times many city centre payphones appear to be blighted by adult services calling cards, BT Group’s official ad estate cove ..read more
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FareShare hails Dentsu UK deal for tackling food poverty
DecisionMarketing
by Charlie McKelvey
2d ago
UK charity FareShare has bigged up the major impact of its partnership with Dentsu in the fight against food poverty and waste – signed two years ago – by revealing their pact has redistributed the equivalent of 1,156,415 meals to communities across the UK, after raising £259,097.98 for the charity. Using these funds, FareShare has reduced emissions and water usage associated with producing, storing, and transporting surplus food by distributing it to frontline charities and community groups. The partnership has saved 504 tonnes of embedded C02e from going to waste – the same amount of C02e r ..read more
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Marriott books in Sapient for AI-driven search revolution
DecisionMarketing
by Charlie McKelvey
2d ago
Marriott International’s global home rental division has joined forces with Publicis Sapient to test a “revolutionary” generative AI-powered search tool as part of a wider strategy to unlock value for customers with more seamless, personalised, and engaging ways to experience travel. This next-gen search will take travellers’ own preferences and offer a curated list of properties from the 140,000 available vacation rentals on the Homes & Villas by Marriott Bonvoy platform. Both client and agency collaborated to conceive, design, build and now test scheme, tapping into the GPT Large Langua ..read more
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Another one bites the dust: MBAstack is now The Gate
DecisionMarketing
by Charlie McKelvey
2d ago
One of the last remaining direct marketing agency brands is being sent to the scrapyard with MBAstack – which can trace its roots back to Maher Bird Associates and even Clark McKay Walpole – being gobbled up by MSQ sister agency The Gate. It is claimed the merger has created a “leader in joined-up brand and customer experience creativity”, which will be able to serve “progressive marketers looking for strong integration of brand building, customer experience and CRM, in order to build the powerful brands of the future”. The move will build on the work the duo are already doing together w ..read more
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Live TV still beats streaming but young hit the off button
DecisionMarketing
by Charlie McKelvey
2d ago
The days when families gathered en mass round the TV set on a Saturday night might be well and truly over but it seems broadcast TV is still central to Brits’ media consumption, with nearly two-thirds of TV viewing time spent on live TV, compared to a third for online streaming, but younger generations are out of the picture. So says a new report from consumer research company GWI which reveals that, despite the rise of streaming platforms in recent the years, the nation is still enjoying live TV, with hits like the BBC’s The Traitors breaking viewership records and demonstrating TV’s durabil ..read more
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Half glass full? Where’s the glass, ask jittery marketers
DecisionMarketing
by Charlie McKelvey
3d ago
Marketers might be known for their eternal positivity but even the most ardent optimists appear to be feeling the pressure this year, with the threat of more SEO changes, upskilling, being replaced by AI, attribution and even anxiety over getting PR coverage vexing the finest minds of the industry. So says a new study by search-driven content agency No Brainer, based on a survey of more than 500 UK marketing decision-makers, which has revealed the sectors “top ten” fears for the year ahead. At the top of the pile are the changes to search engines (17%), fuelled by Google’s recent move to star ..read more
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