Duplicate Content Issue Duplicate content is a common issue that many websites face regardless of their platform and it can have an impact on a site’s rankings. For Shopify, this needs careful consideration, especially when it comes to products that appear in multiple collections. Shopify creates a product URL for each collection that it sits under, as well as a root product URL. For example, a Nike golf shoe product may appear in 3 different collections, those being a Nike golf collection, a Nike golf shoes sub collection, as well as a generic footwear collection. They could look a little som ..read more

1. Conversion Window setting in Google ads updated to match GA4 From March 2023 conversion window settings within Google Ads will be updated to match the conversion window specified in GA4. If you have conversion windows that don’t align within each platform, it’s likely that you’ll receive an email with this information. Advertisers can opt out by contacting Google Support at any time. 2. New Customers Column A new metric is now available in Google Ads – New Customers. If data is showing in there, it’s handy to compare metrics for new and existing customers in your ads account ..read more

Why does it depend? Because there’s so many variables and factors to consider that it’s almost impossible to determine if you’ll reap the rewards from running competitor campaigns in your paid ads accounts. Due to trademark policies in Google Ads, advertisers can’t use their competitors’ brand name in ads, which means that ad quality score is usually marked as poor because the relevance between ad copy, keyword and the landing page isn’t very strong. This can lead to higher CPC’s, and make achieving targets more difficult as a result. A number of advertisers have really had to think outside th ..read more

The partnership provides us with many benefits to our clients. Some of these benefits include dedicated google account support,  access to product betas and in-depth competitor analysis. This helps our team optimise and grow our accounts to get the best possible results and competitive advantage by providing these insights to prospects and clients. We have been a “Google Premier Partner” in its various guises for over 10 years now. Here are a few things Google base it on: Client growth Client retention Product diversification Annual spend “Whilst we have our own unique approach to how w ..read more

1. Changes in Location Targeting for Google Ads From March 2023 “Presence or Interest” exclusions won’t be available in Google Ads. Google says: Campaigns that use “Presence or Interest” exclusion will be migrated to “Presence” exclusion. These changes will be consistent in Search, Display, Performance Max, and Shopping campaigns. 2. Google Ads Liaison Ginny Marvin shared a number of P.Max announcements on LinkedIn recently: Campaign level brand exclusions will be available on search and shopping inventory within P.Max campaigns. This includes most brand misspellings and searches in ..read more

Why is customer research important? Customer research is key to understanding your existing customers and potential audience, including finding out who they are, what they want and what their pain points are. Knowing this information then allows you to plan and make improvements to your website, store, marketing and essentially any customer touch point you can think of. These improvements, whether they’re big or small, will lead to an improved customer experience, better targeting and ultimately business growth. If you’re reaching the right audience and they experience less barriers along thei ..read more

But I can tell you now, that this week has been such an eye opening experience into the different career paths within digital marketing. I have spent time with lots of different team members throughout the week who introduced me to their job and set me some fun tasks to try my hand at too.  From the very first day here at Clicky, I felt welcomed by the whole team and loved the open plan office space which had cool meeting rooms including a soundproof phone booth! I got to meet Fay who is a part of the Growth Team at Clicky and this got me really excited about possible brands that they cou ..read more

What is E-E-A-T? Formally just E-A-T, E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. It is worth noting that Google has stated that the T (trust) is the most important member of the E-E-A-T acronym.   E-E-A-T is an acronym created by Google, referenced in its Search Quality Guidelines – a document that is used to access the quality and credibility of content on the web. It became more well known within the industry after the infamous Medic update – which saw a huge shift in the search landscape regarding medical and YMYL sites (your money, your life ..read more

1. All Networks A Recommended Feature We spotted on LinkedIn this week that Google Ads has updated its layout, and made All Networks a recommended feature. If you want to opt out of your search campaigns appearing across the GDN or Search Partners – make sure you check this setting! When a new campaign is set up, these boxes are ticked by default, so always make sure you thorough check all settings. 2 . Privacy Google has recently launched a Privacy Hub, giving advertisers and businesses support with collecting first party data. With the introduction of GA4, and the tracking la ..read more

What is inclusive content? Simply put, inclusive content appeals to, represents and resonates with a diverse audience with differing characteristics. Content marketing in general is all about attracting an audience and engaging them with relevant, useful information. Whether your goal is transactional or informational, making sure your content appeals to a wider group is obviously a good idea to increase your potential pool of customers.   Truly inclusive content encompasses your entire brand output – the design of your website to video content in ads, models in product imagery and t ..read more