Defining the Persona of a Building Insurance Loss Adjuster In the intricate world of building insurance, loss adjusters play a pivotal role, acting as the critical link between insurance companies and policyholders following a claim. Understanding the persona of a building insurance loss adjuster is crucial for construction solution providers looking to cater effectively to their unique needs and challenges. For many building service providers that offer remedial work in the commercial or residential space, the loss adjusters is a key marketing target to influence. This blog post aims to provi ..read more

We’re excited to share the news of our office relocation.  For those who don’t know our history, we began our journey as a generic creative marketing agency back in the late 90’s, transitioning into a construction focused  The first office location we called home, and where we have been for the last 12 years, is Broughton Manor based in Broughton, Milton Keynes. The office has been host to many transformations for our agency. Brilliant people have come, gone, and the business has changed from a start-up between four professionals, to a medium sized agency employing 20 people. We hav ..read more

There have been several amendments to the rules and regulations on website cookies over the years. It is important to keep up with these updates, as failure to do so can result in legal action against your company. The rules on storing data and tracking are getting tighter and are now accepted as best practice. Many will already be aware of the recent updates which make changes to previous e-privacy rules. It states that before using cookies or trackers which store personal data, you must obtain consent from the user It gives users more control over their personal data. Allowing them to decid ..read more

In this blog, we hear from Senior Account Manager at Pauley Creative, Kate Prater. Having been a Pauley Creative client for 5 years, and now working within the agency herself, Kate has a well-rounded perspective on construction marketing. Since joining Pauley Creative, she has grown an appreciation for what happens behind the scenes. Kate reflects on how to get the best out of your agency from a client perspective, taking into consideration what she now knows, while also appreciating how an open and collaborative client mindset can strengthen quality and results. Kate: “As the Head of Market ..read more

In construction, but certainly not limited to this industry alone, sales and marketing departments experience disconnects.  Indeed, each department has very different responsibilities, skills, and priorities, however ultimately, everyone is working toward the same goal. Too often, a close working relationship between sales and marketing isn’t prioritised. We’re strong believers in doing the opposite. Taking a collaborative and holistic approach to your sales & marketing planning, will strengthen the relationship between the departments, and more importantly, you will see a diffe ..read more

What does search and SEO in 2022 look like for manufacturers? The last few years have seen a seismic shift in the search space, especially for building product manufacturers. It comes as no surprise, we have seen it coming. It’s the result of multiple factors accumulating over a period of time. Now the impact is starting to be felt, and the knee jerk reaction is to shout ‘why is this happening’? So why it is happening? Well, because of many of the reasons we’ve been regularly bringing to the table over the last few years. Because ‘everything is ok’ – until it’s not. And as soon as things aren ..read more

Over the last couple of weeks the news has been flooded with articles regarding sustainability on the international stage. Climate targets, carbon emissions, and extreme weather events have focussed everyone’s minds, leading us here at Pauley Creative to question what our own impact is. World leaders have gathered in Glasgow to attend the 2021 Climate Change Conference (COP26), following its postponement last November due to Covid-19. Meanwhile, the anniversary of Agenda 2030 has just passed, and retail giant Amazon has intensified its efforts to encourage large companies and corporations to ..read more

Understanding your audience is critical to the success of your sales and marketing efforts. For most building product manufacturers, the architectural technician is a crucial decision maker. Defining and understanding who this is, what they like, how they prefer to be communicated with and what their drivers are, is essential. Many of our customers refer to the architect as the most powerful specifier, but at Pauley Creative we believe the architectural technician and architectural technologist has a greater influence on product specification. In this article, we set out a fictitious characte ..read more

As a marketer within a building product manufacturer, you’ve probably heard about or even developed a CPD presentation before. You might even be hosting CPD content on your website. Today, we want to show you how you can get even more out of this content. What is CPD (Continual Professional Development)? Continual Professional Development, or as it is more commonly known, CPD is the activity an individual completes which has a direct impact on their professional development and learning. CPD doesn’t just relate to formal courses and qualifications but can be any piece of learning that impacts ..read more

The ability to research, compare and buy products has become even easier in our personal and work lives. Manufacturers in other industries have already become privy to the importance of having structured product data so end users can easily identify & buy products. Using structured product data isn’t something that has been adopted to a great extent in the construction industry. Why? Maybe due to a lack of guidance, standards, resources or time. But, product data is at the heart of every area of the supply chain, and its lack of structure can cause pain in multiple scenarios – but particu ..read more