Alex Smithies explains how AI can still be leveraged as an excellent tool for creating quality content — and how you use it to write at scale while preserving the human touch. When I first joined Bring Digital in September 2022, artificial intelligence (AI) was only just coming onto the scene, and it wasn’t something I used day-to-day.  Only a year and a half later, AI is revolutionising the digital marketing industry, especially when it comes to content creation. According to Statista’s 2024 report, over 80% of digital marketers worldwide use some form of artificial intelligence in their ..read more

In this month’s edition of SEMantics, Bring Digital’s monthly SEO newsletter, Aimee Jones recaps a March of algorithmic madness, Google’s attack on “low-value” AI content, and its endless new ways to utilise AI in new search experiences. Google’s Spam update creates a different kind of March Madness Google’s latest Spam update finished rolling out as of 20th March. The second part of this update, which Google says targets sites “abusing authority”, begins rollout on 5th May. Alongside this, the March 2024 core update is still rolling out. Google did caveat this update by saying it may take up ..read more

How to Run Omnichannel Marketing Campaigns That Convert: A Step-by-step Guide One of the best — and also trickiest — things about working in marketing is that it constantly evolves alongside consumer behaviour.  These days, we’re far more likely to use multiple devices simultaneously, with 40% of adults in the UK starting an activity on one device and finishing on another. It makes sense that modern marketing campaigns must expand to cover new channels. But when you plan channel activity in silos, the result can feel disjointed and confusing to consumers. It also makes measurement and tes ..read more

Bring Digital’s Aimee Jones returns to discuss Google’s core update double-whammy on the 5th March and its impact on low-quality AI content, along with updates on Google’s Search Quality Evaluator guidelines, and a bunch of new features that Google is testing in the SERPs.  Google drops two big updates in one day Yep, that’s right: Google has announced the March 2024 Core Update and the March 2024 Spam Update. If you came to Salford SEO last week or you’ve been following SEMantics for the last few months, you’ll know the importance of the Search Status Dashboard, where Google keeps t ..read more

Paid Social Manager Andrea Manouchou explains what you need to know about Meta’s Advantage+ Shopping Campaigns (ASC) and breaks down some common myths about this piece of tech. The paid social landscape is changing fast, but there’s one thing that remains constant: Meta’s dominance within it.  With the highest projected ad revenue in social media companies and only second highest after Google in internet companies according to Statista’s forecasts of 2023-2027, it’s no surprise that Meta would try to leverage AI and machine learning to further improve its offering.  Hence in the summ ..read more

Bring Digital’s SEO Director, Michael Scowcroft, explains why building solid relationships with your developers is essential when embarking on SEO projects — and how you can craft briefs that help them do their best work.   When I was growing up, I remember my teachers always saying to me: “Developers make the web go round.” Well, they didn’t really say that, but they probably should have done — because it’s true. Without developers, those successful eCommerce websites would fall into disrepair or wouldn’t even be built in the first place. Yet developers are too often an afterthought on b ..read more

Bring Digital’s Siobhan Congreve explains why AI is becoming an essential part of the PR process — and what you can do to level-up your campaigns using AI today. Not a day goes by that we don’t see AI mentioned in the news. Whether it is Google Maps getting ‘supercharged’ with generative AI or a breakdown of the AI trends shaping the Marketing industry in 2024, it has quickly become a topic hard to ignore. It’s hardly a new topic: other industries are simply catching up with what marketers have been saying for years. A study from Demandbase in 2016 revealed that 80% of marketers considere ..read more

Bring Digital’s Aimee Jones summarises the biggest search news from January and how it might impact you, from the introduction of INP to Google cutting ties with its third-party human search-quality raters. Google has now launched discount-rich results for organic listings in the US Google has launched discount-rich snippet results for organic listings in the US. The new rich result type makes your snippet larger, allowing shoppers to copy coupon codes directly from search results. Source: Brodie Clark on X   If this rolls out worldwide, it could significantly impact a user’s journey on ..read more

Learn how The Pools, home of football pool betting, landed a jackpot against the odds with Bring Digital’s Paid Social strategy — and why they’re continuing to place their bets on the agency. The Challenge As an established betting brand with a long heritage, The Pools wanted to focus on attracting new customers to play its online games.  While they were prepared to utilise all channels to achieve that, early tests in 2023 showed that advertising on Facebook and Instagram promised greater scalability in the long term than other digital channels. Spotting a key growth opportunity, the P ..read more

The news is out: Google’s Core Web Vitals is getting a new metric. It’s called INP (Interaction to Next Paint) and it’s set to replace the existing FID (First Input Delay) metric in a matter of weeks from now. Or, at least, we think so: Google has cited a release sometime in March 2024.  Integrating the INP metric into Google’s Core Web Vitals represents a shift in how website performance is assessed, focusing on user interaction and responsiveness. Google Search Console has already started collecting INP metric data to help us prepare for the upcoming Core Web Vitals assessment changes ..read more