Internet Marketing Trends and What to Watch out for in 2023 Digital marketing trends are always changing, and in this day and age, they pretty much alter by the second! With there being so many different platforms and ways to promote a business or company, it’s important to stay up to date with the current marketing trends. And, in 2023, there is plenty to look out for. Some marketing messages never really change – but as technology evolves, so do the way people respond to marketing campaigns. Yes – standards such as email marketing will never go away – but it’s time to start getting your own ..read more

Google RankBrain: What Does It Mean For SEO In 2023? Anyone who works with search engines, notably Google, will have likely heard of RankBrain. And, if you haven’t, then it’s important to understand that this machine learning system is one of the most important tools in the Google algorithm. It has a huge impact on how well your web content will rank on Google SERPs (search engine results pages) – and believe it or not, it’s all down to a magic blend of search intent and artificial intelligence! But, what is Google RankBrain, how does it work, and how can you best optimise it with your content ..read more

How Can Innovative CRM Features Help Support Your Customers? Every business, no matter the industry and no matter the size, relies on good customer relationships. Without customer satisfaction, you’d never get return clients, sales, or a shot at notable success. You need your customers! So, having an automated and efficient system that can boost customer satisfaction and thereby increase sales and profits should be a no-brainer. But have you ever considered using CRM features before? There are lots of different CRMs and features out there to choose from – so, we’re here to help reduce the hea ..read more

Website Audit – How to Improve Your Search Rankings When it comes to creating a successful website and online presence, many people understand the importance of having an engaging design and regularly updated content. But did you know that one of the best ways to truly optimise your website is through a website audit? A website audit is like a check-up of your site’s health, allowing you to analyse how it’s performing and identify areas for improvement. What is a website audit? A website audit is basically a review of your website to enable you to identify any areas that need improvement. Web ..read more

Search Intent: What Is It And Why Is It So Important? As you may know, Google recently shook up the world of SEO and online marketing this autumn with their ‘Helpful Content Update’.  It’s the latest in a very long line of adjustments made to online content writing standards to help readers find genuinely useful information.  Alongside this update, bloggers and business owners everywhere have now had to focus on the concept of ‘search intent’ – but what is search intent, and how might it help you reach more people more frequently?   What is search intent in SEO? Put simply ..read more

3 Ways to Learn SEO for Free   So you want to learn SEO for free? Understanding and knowing the SEO process to implement it can be an excellent skill to have, whether you have your own website or you would like to start an SEO agency or undertake freelance work. The trouble is where to start your SEO education. The internet has endless articles, videos, and free SEO courses, but where is the best place to start for the total beginner?       When trying to learn SEO skills most people will browse the internet looking for random information. The trouble is that there is a lo ..read more

7 Best Hosting Providers for 2022/2023 Table of Contents What you need to know so that you can choose the best web hosting services Why is this guide for you? Why are speed and security important? Reducing the technical jargon So what exactly is website hosting? The best hosting providers quick overview Choosing Reliable Hosting Services – WordPress Sites What is a Domain and Domain Hosting? How to Get a Free Domain Name Types of hosting Free vs Paid website hosting, which is best? Important Factors When Choosing Your Web Hosting Services Recommended best web hosting services Advanced host ..read more

How to Increase eCommerce Conversion Rate Fast “Written by Anthony Boyatzis an e-Commerce Growth & Profit Strategist and a good friend of mine, Anthony has a wealth of knowledge in his field and has helped many eCommerce clients scale their organisations.” Guy Tomlinson – SEO CoPilot Ltd   In e-commerce, Conversion is King! Increasing conversion rate is the number one priority of online brands and one of the most important things to get right. Without conversion, there’s no sales. Without sales, there’s less cashflow. And without increasing cashflow, it makes it impossible to scale a ..read more

Google’s Helpful Content Update – In Real Terms! Another month rolls by, and Google unveils further updates to its search algorithms. As confusing as they may sometimes seem, content updates are crucial for keeping search useful for all! Google’s Helpful Content update, however, has set a few tongues wagging – though it’s really simple to get to grips with. Below, we’ll show you everything you need to know about the HC update and how it’ll affect you and your web traffic moving forwards.     What is Google’s Helpful Content update? Google’s latest update is about ensuring people fin ..read more

Top 10 WordPress Security Plugins for 2022 WordPress has arguably revolutionised the way in which we design, build and manage our websites – it’s made things so much easier!  As experienced web designers, WordPress is one of our favourite platforms not only for the sheer amount of flexibility that comes as standard, but also for the way in which users can join in on adding and enhancing content long after the initial design and creation process has been completed.  As it goes, WordPress is arguably one of the premier platforms for blogging and the like, and as such remains highly rec ..read more