Everything you need to know about Google’s digital out-of-home (DOOH) advertising solution – and whether it deserves a place in your ad strategy. Last month, Google launched digital out-of-home (DOOH) ads for Display & Video 360. The system allows advertisers to place digital ads across a variety of public settings such as train stations, bus stops, busy high streets, shopping centres, stadiums and plenty more. After an initial testing period, Google has made digital out-of-home ads available for all Display & Video 360. So let’s take a closer look at the new ad format and see what it ..read more

How the latest changes to Google’s content policies for Business Profile posts could affect your local SEO strategy Google recently updated its content policy for Business Profile posts, adding to the guidelines for avoiding spam content. They are now warning against the use of duplicate content across multiple posts, including text, photos, videos and logos. If you’re regularly publishing Business Profile posts, this update may force you to change the way you promote certain aspects of your business and services. In this article, we take a look at the latest changes to Google’s content polici ..read more

With the world still coming to terms with a global pandemic, consumers find themselves moving from one crisis to the next – or, more accurately, dealing with multiple crises at the same time. The UK is facing a particularly difficult year with the economic landscape expected to be even worse in 2023. By looking at the latest search data, we can see how mounting concerns are changing consumer priorities. Interestingly, people aren’t simply spending less to deal with economic uncertainty but changing the way they spend their money and re-evaluating what’s most important to them. Consumer confide ..read more

Restaurants have a particularly challenging time when it comes to SEO, especially large chain restaurants where you need to build a strong local presence for each location as well as manage your search presence at brand level. Keeping on top of industry SEO trends can really help you stay one step ahead of the market, allowing you to jump on trends before your competitors. In this SEO report, we take a look at what has been happening in SEO for restaurants and takeaways, including: Market statistics Top search queries Top brands by share of traffic Purchase journey Organic traffic trends Just ..read more

Idea ads can increase brand recall by 59%, brand awareness by 38% and reduce cost per impression by 64%, according to early tests. Pinterest recently launched a new ad format designed to inspire audiences and encourage action. Idea ads officially launched last month, bringing “immersive, fullscreen storytelling” to the company’s portfolio of ad products. In a post published on the Pinterest Newsroom, the network unveiled Idea ads as the latest ad format designed to inspire purchases. In this article, we take a closer look at Idea ads, explore the early performance data and show you how to crea ..read more

Google wants users to spend more time interacting with content across its platforms, not only typing queries into Google Search. As the web moves into a more passive browsing experience, the search giant has to keep up with the social platforms younger users spend most of their time on. Web Stories are Google’s take on the social story post format that combines video, images and audio into new SEO opportunities. So let’s take a look at what Web Stories have to offer and determine whether they deserve a place in your search marketing strategy. What are Google Web Stories? Web Stores are Google ..read more

This year, Google made it much harder to become a Google Premier Partner, only awarding the badge to the top 3% of agencies. Naturally, we were delighted to qualify as it signifies we are a PPC agency that, in Google’s words “stands out based on their commitment to developing product expertise, building new client relationships and helping their current clients to grow“. What also sets us apart from other agencies though is the way our PPC team thinks and approaches campaigns. Below, our Head of PPC, James Faulkner, explains why we are so successful at helping companies achieve PPC excellence ..read more

We use the latest data from Google to optimise campaigns for fashion brands – including device targeting, bid optimisation, CRO & more Fashion brands operate in one of the most competitive search environments, making every advantage count. As an official Google partner, we receive exclusive insights on industry trends and search behaviours every few months, which we can use to help our clients gain the edge over their rivals. In this article, we take a look at some of the insights from Google’s latest report for the fashion industry and how we can use them to inform key marketing decisions ..read more

In May, the UK government revealed plans to introduce a Data Reform Bill during the Queen’s Speech. The bill proposes significant changes to the data protection and privacy rules contained in the UK General Data Protection Regulations (GDPR), which currently align with the EU standards for GDPR. In other words, the Data Reform Bill would see the UK move away from GDPR, making it easier for companies to store user information without consent. Aside from the impact on data protections and privacy rules, the government’s proposals would affect businesses of all sizes in the UK, marketers and adve ..read more

Why poor landing page experiences could be the reason your PPC strategy isn’t working – and what you can do about it Your PPC campaigns are generating steady traffic and you’ve figured out how to create ads that make people click – so why is your PPC strategy unprofitable? If your average CTR is above ~2% but conversion rates and return on ad spend (ROAS) are falling short, the issues are most likely taking place on your website – and, more specifically, your landing pages. Quality landing pages are just as important for PPC performance as ads, bidding strategies and your other campaign settin ..read more