Why Are Elderly Duped?
Neuroscience News - Neuromarketing
by Neuroscience News
2y ago
Researchers report they’ve pinpointed the precise location in the human brain, called the ventromedial prefrontal cortex, that controls belief and doubt, and which explains why some of us are more gullible than others ..read more
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This is Your Brain on No Self-Control
Neuroscience News - Neuromarketing
by Neuroscience News
2y ago
MRI images show what the brain looks like when you do something you know you shouldn’t. New pictures from the University of Iowa show what it looks like when a person runs out of patience and loses self-control. A study by University of Iowa neuroscientist and neuromarketing expert William Hedgcock confirms previous studies that show self-control is a finite commodity that is depleted by use. Once the pool has dried up, we’re less likely to keep our cool the next ..read more
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Suspicion Resides in Two Regions of the Brain
Neuroscience News - Neuromarketing
by Neuroscience News
2y ago
Our baseline level of distrust is distinct and separable from our inborn lie detector. Fool me once, shame on you. Fool me twice, shame on my parahippocampal gyrus. Scientists at the Virginia Tech Carilion Research Institute have found that suspicion resides in two distinct regions of the brain: the amygdala, which plays a central role in processing fear and emotional memories, and the parahippocampal gyrus, which is associated with declarative memory and the recognition of scenes. “We wondered how individuals ..read more
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Study Shows How The Brain Responds To Deceptive Advertising
Neuroscience News - Neuromarketing
by Neuroscience News
2y ago
Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new research conducted by a North Carolina State University professor. The work opens the door to further research that could help us understand how brain injury and aging may affect our susceptibility to fraud or misleading marketing. The study utilized functional magnetic resonance imaging (fMRI) to capture images of the brain while study participants were shown a series of ..read more
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Economics and the Brain: How People Really Make Decisions in Turbulent Times
Neuroscience News - Neuromarketing
by Neuroscience News
2y ago
In a 2008 paper on neuroeconomics, economist George Loewenstein said: “Whereas psychologists tend to view humans as fallible and sometime even self-destructive, economists tend to view people as efficient maximisers of self-interest who make mistakes only when imperfectly informed about the consequences of their actions.” This view of humans as completely rational – and the market as eminently efficient – is relatively recent. In 1922, in the Journal of Political Economy, Rexford G. Tugwell, said (to paraphrase) that a mind ..read more
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Brain Activity Predicts Crowdfunding Outcomes Better Than Self Reports
Neuroscience News - Neuromarketing
by Neuroscience News
3y ago
University of Michigan researchers report neuroimaging are better predictors of individual choices than traditional surveys ..read more
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Pepsi or Coke? Partner’s Choices Can Make You Miserable
Neuroscience News - Neuromarketing
by Neuroscience News
3y ago
Duke researchers report the brands your partners choose could impact your happiness ..read more
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Better Memory Makes People Tire of Experiences More Quickly
Neuroscience News - Neuromarketing
by Neuroscience News
3y ago
A new study reveals those with a better working memory tend to get bored of experiences more quickly. The study could have implications for consumers and marketers in maintaining interest in their products ..read more
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A Need for Neurolaw? Human Rights Laws May Need Revision in Neurotech Future
Neuroscience News - Neuromarketing
by Neuroscience News
3y ago
Researchers propose four new human rights laws that could help protect against exploitation and privacy loss in the age of neurotechnology ..read more
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Electronically Picking Your Brain – For Market Research
Neuroscience News - Neuromarketing
by Neuroscience News
3y ago
Researchers look to neuroimaging and EEG technology to improve market research ..read more
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