Chinos: a trusty essential in any man’s wardrobe. Trousers so timeless, so low-key, that they transcend trends and seasons. Always a safe bet. But ‘safe’ doesn’t have to be uninspiring. With great socks, these simple slacks can really sing. Allow us to help you change up your chinos … What are chinos? Chinos once had a reputation as the preserve of the ‘dressed down Friday’ brigade or a classic dad in the ’90s. However, over the years they have evolved into a timeless essential for any man’s wardrobe. In contrast with tailored trousers, which typically feature a pleat down the leg and have a m ..read more

For those looking to add some sunshine, confidence and style to their day-to-day dressing, it is hard to go wrong with yellow socks. Bold and bright, yellow may feel like a sartorial statement reserved for the bold among us, but in reality, yellow in all its guises can be a surprisingly understated way to lift a whole host of more traditional colours. From saffron to mustard, daffodil to mango, pick the perfect pair of yellow socks and you will stand out for only the right reasons. Step aside, Malvolio (wee Shakespeare reference for you, chaps) – yellow socks are serious style business. Why ye ..read more

As ‘Awards Season’ gets into its stride, with Hollywood descending upon LA for the 2024 Golden Globes this past weekend, it is clear that long-gone are the days of playing it safe when it comes to menswear – something we can see on and off the red carpet. From sequins to bold colours to mismatched socks, the best looks at the Golden Globes were sophisticated but playful, a chance to show personality and style. Actor Kieran Culkin – styled in Dior and London Sock Company by stylist Michael Fisher – and his wife Jazz Charton on the red carpet at the Golden Globes 2024. Among the best dressed was ..read more

Colour has always been at the heart of London Sock Company. We love how a dash of colour can keep the grey at bay. Colours can influence our mood. They can make us Walk Brighter. You could say Colour Makes Us Click. And every hue has its own power. This royal shade inspires feelings of creativity, reflection and, dare we say it, even romance. Understated yet youthful, purple is sophisticated and versatile, embodying elegance with a pleasing hint of mystery. Ideal for socks that will get you noticed for the right reasons. So, what kind of mood does it inspire? And what does it mean if you are n ..read more

It’s party season and the annual work Christmas party is on the cards. It’s easy to avoid making an effort and just head over in your work attire, but, as our co-founder, Dave Pickard argues, why not use the opportunity to make an effort and an impression? So it’s your Christmas party coming up and, unlike any other day in the office, it is a night where you can go that extra mile and dress up for the occasion. Often these events are officially black tie, or at the least require a sharp suit.  The invitations might just say ‘business attire’, but I’ve always felt that this should be ignor ..read more

Fashions may change, but style is eternal. In the ever-evolving world of men’s fashion, navy socks are one of the constants you can count on. Often overlooked, usually underestimated, navy blue socks are a style staple that can still bring a surprise or two. A failsafe sock drawer staple that goes with basically everything, navy and darker blue socks have earned their top spot as the choice of the smart set. Read on to learn how to take them from unimaginative to utterly elegant. Why navy blue socks? Navy blue is arguably the unsung hero of the colour wheel. Navy is easy to wear with the colou ..read more

 Keeping Warm in Winter 2023 Choosing the right winter socks for the cold weather, as well as the right footwear, is essential to staying warm, dry, and of course stylish. As the temperature dips and you prep for the onset of winter, it’s important to make sure your sock drawer provides has the options you need to look cool, but stay warm. This year, as always, the weather is set to be unpredictable. With the El Niño weather phenomenon officially confirmed by the World Meteorological Organisation this summer1, we can expect some serious climate curve balls. Experts say that El N ..read more

When it comes to the colour wheel, orange socks can feel a little overwhelming to try and fit into your wardrobe. But the truth is, this bold bright is surprisingly simple to master. Orange socks – from punchy mango to rustic rust – will lift classics like navy, black, charcoal, beige and earthy browns. Orange adds life to understated neutrals, particularly perfect for autumn. And let’s not forget Halloween. Read on to discover how orange socks can effortlessly add a a playful pop of colour … and signal you as a fearless sartorial sophisticate. SHOP ORANGE SOCKS Orange is the new black If you ..read more

We love how a dash of colour can keep the grey at bay. Colours have the power to influence our mood; to make us Walk Brighter. So, say hello to yellow. A youthful pop, ever ready to make us feel and look good. But what kind of mood does yellow inspire? And if you are naturally attracted to this beautiful bright, what does that mean? Well, let us enlighten you … The Meaning of Yellow Unsurprisingly for a shade that naturally brings to mind sunshine, yellow is a colour that inspires positivity, happiness and emotional warmth. It is also said to stimulate creativity and intellectual engagement ..read more

We are all about the positive power of colour at London Sock Company. Colours can influence our mood. They can make us Walk Brighter. And every hue has its own power. Make way for autumn’s colour of the season, Rust. A beautiful burnt orange, and your seasonal showstopper. And with Rust comes a supporting cast of other orange socks, in a stylish variety of shades, ready to spice up your season. Rust: a grown up orange “Orange for autumn?” you say … Groundbreaking, we know. Yes, as far as an autumn colour of the season goes, orange is a rather elementary choice. But Rust is not your ordinary or ..read more