GSP » Retail Marketing
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GSP delivers site-specific, best-in-class retail graphics, design services and POP solutions to over 60,000 store locations throughout North America.
GSP » Retail Marketing
6M ago
NOW WHAT: DIGITAL CONTENT
STRATEGY & DESIGN
These animations played a key role in digital marketing for a trade show outreach. We deployed them on social media, and in booth demonstrations of in-store vertical digital monitors. The concept alludes to c-store corporate staff who are assigned tasks, need expertise, and don’t know who to turn to.
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GSP » Retail Marketing
7M ago
‹ WORK
L.L. BEAN HEADQUARTERS GRAND OPENING SIGNAGE
VISUAL MERCHANDISING
L.L. Bean partnered with GSP to help bring their vision to life in their renovated headquarters with wayfinding signage. Opened in June, the office space in Freeport, ME, focuses on employee productivity & well-being, sustainability, and connecting with nature. The 390,000 square feet of modern office contains five employee kitchens, mothers’ rooms, soundproof phone privacy rooms, and a studio that can create “rain” for photo shoots.
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GSP » Retail Marketing
7M ago
‹ WORK
WINDOW DECALS
STORE DESIGN | VISUAL MERCHANDISING | SURVEYS & INSTALLATION
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GSP » Retail Marketing
7M ago
‹ WORK
LADIES FOOTLOCKER
STORE DESIGN | VISUAL MERCHANDISING | SURVEYS & INSTALLATION
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GSP » Retail Marketing
8M ago
‹ WORK
ROOST BRAND DEVELOPMENT
PRINT & PRODUCTION, STRATEGY & DESIGN
GSP developed the Roost brand for the QSR space, with a fried-chicken offering for the largest c-store chain. This included brand standards and campaign development. The in-house studio team created the food photography for maximum impact.
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GSP » Retail Marketing
8M ago
‹ WORK
CHESTNUT MARKET STORE BRANDING
STORE DESIGN, STRATEGY & DESIGN
We partnered with Chestnut Petroleum Distributors to create a logo with a memorable icon and brand that can evolve into a total store identity package.
The new branding is planned to initially impact 55 stores in the northeast and will rollout to dozens of stores the following two-years—69 stores as of 2022, with plans to reach 100 stores by 2025. Creation of a new logo/brand identity package inspired by the 40-year history of Chestnut Mart.
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Working with existing arc ..read more
GSP » Retail Marketing
8M ago
‹ WORK
MAPCO NTI SIGN GUIDE
PRINT & PRODUCTION, STORE DESIGN, STRATEGY & DESIGN, VISUAL MERCHANDISING
Tennessee-based MAPCO asked GSP to help create a modern, clean-looking signage system that would complement their new stores’ branding, based on their existing colors, patterns, tile, lighting, and store layout. We designed and developed the signage solutions for the coffee, fountain, frozen, grab ‘n go, store front windows, and the fuel canopy.
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8-foot-tall magnets were produced for the fuel canopy pillars, allowing signage to be easily ..read more
GSP » Retail Marketing
8M ago
‹ WORK
JACKSONS BAKEHOUSE
PRINT & PRODUCTION, STRATEGY & DESIGN
GSP partnered with Jacksons to create a brand identity and launch package for one of their biggest initiatives for 2022—bakery.
We brought the brand to life with the creation of the logo, tagline, packaging, campaign and strategy for launch and ongoing initiatives. We conducted a photoshoot, capturing their full range of products into a library of stylized images. We impacted the customer journey from the outside in with signage at the pumps, storefront, destination, and cross-promotional areas in-store ..read more
GSP » Retail Marketing
8M ago
‹ WORK
CIRCLE K
PRIVATE LABEL PHOTOGRAPHY
STRATEGY & DESIGN
Circle K’s global brand development team reached out for our help to introduce new flavors for their private brand (Circle K Favorites) potato chip offering. Professional photography was needed of each chip flavor along with flavor indicator props. The client provided a shot list and desired styling requirements.
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Margaret Sotrop and Matt Pruitt oversaw the entire shoot, from purchases props to final cropping of the images. Our food stylist was also on h ..read more
GSP » Retail Marketing
8M ago
‹ WORK
WALGREENS
ACCUSTORE, CASE STUDIES, STORE PROFILING
Walgreens Reduces Marketing Costs By 20%
CHALLENGE
The marketing department could no longer trust the accuracy of its data to make good ordering decisions for its 8,000+ stores. They had resorted to sending out a generic store signage kit – and up to 50% of what they printed was being thrown out.
SOLUTION
Walgreens implemented GSP’s AccuStore® platform to house all of their store profile data. It helps them easily obtain accurate quantity information and customize their marketing down to the store level. Now they ..read more