Instagram for Nonprofits: A Step-By-Step Guide
The Digital Nonprofit | Marketing
by Yaron Marcus
1y ago
Social media has become an essential tool for nonprofits to engage their supporters and spread awareness of their mission. One platform that has proven particularly effective for this purpose is Instagram. With over one billion active users, Instagram provides a powerful platform to share your nonprofit’s story, showcase the impact of your work, and raise donations. In this article, we will provide a comprehensive guide on how to use Instagram to promote your nonprofit. Step 1: Set up an Instagram Business Account If your nonprofit doesn’t have an Instagram account, the first step is to create ..read more
Visit website
The Ultimate Digital Marketing Checklist for Nonprofits
The Digital Nonprofit | Marketing
by Yaron Marcus
2y ago
Getting exposure for your nonprofit is crucial for driving donations. The challenge of doing so on a modest budget is among the hardest aspects of running a successful organization. Digital marketing can very effective, but if you want to maximize your potential results, you need to make sure your strategies are thoroughly leveraging all the possible marketing channels. In order to help ensure you’re not leaving anything out of your digital strategy, we’ve complied a digital marketing checklist. We hope you find it useful. 1. Email Marketing Email marketing must be a core part of your digital ..read more
Visit website
The Google Workspace Business Plus Plan: Full Review
The Digital Nonprofit | Marketing
by Yaron Marcus
3y ago
We are reader-supported, earning a commission when you purchase through our links. There’s no extra cost to you. Thanks for your support! Full disclosure here. Google Workspace is revolutionizing the way we work online. Their Google Workplace Business Plus edition is a game-changer for large nonprofits and mid-size businesses looking to improve their ability to work efficiently and collaboratively. The world is changing rapidly, and many of our old working habits are no longer practical. To succeed in today’s environment, among fierce competition for dollars, businesses and nonprofits need to ..read more
Visit website
How to Create a Professional Email Address with Google Workspace: Step by Step
The Digital Nonprofit | Marketing
by Yaron Marcus
3y ago
Did you know that you can use Google Workspace (formerly G Suite) to set up a professional email address that uses your website’s domain name? The process is simple, and once you’re done, you won’t have to worry about using a personal email address when corresponding with business contacts. This one easy upgrade allows you to represent your business or organization in a more professional manner. Jump Ahead to Detailed Instructions on How to Set Up Your Email with Google Workspace With the current increase of solopreneurs and independent contractors, having a professional email address from Goo ..read more
Visit website
How to Use Gmail with Your Custom Domain (For Free)
The Digital Nonprofit | Marketing
by Jason
3y ago
We are reader-supported, earning a commission when you purchase through our links. There’s no extra cost to you. Thanks for your support! Full disclosure here. People love the familiar Gmail interface, but G Suite, or Google Workspace as it’s now known, isn’t free and resorting to myname@gmail.org isn’t very professional. Luckily, there is a way to use Gmail’s email client with your custom email address for free. To create a free custom domain email with Gmail, just register a custom domain, sign up with Gmail, forward the emails to Gmail, and enable Gmail to send as your domain email address ..read more
Visit website
How We Increased Election Turnout Using Google Ad Grants
The Digital Nonprofit | Marketing
by Jason
3y ago
It was July 2018, and the midterm elections were fast approaching. I had recently connected with the League of Women Voters of Miami-Dade County, and they were anxious to begin their voter turnout efforts. The League’s 501c3 Education Fund primarily exists to increase voter turnout, and 2018 was an extremely critical year for this cause. Stories of voter disenfranchisement and un-counted votes abounded, and indeed only increased after election night. So when I introduced the Google Ad Grants program to them, they were excited to say the least. A grant of $10,000 a month to advertise in Google ..read more
Visit website
2 Occasions When Ad Grants Just Won’t Work
The Digital Nonprofit | Marketing
by Jason
3y ago
This week’s growth tip is a little different because in contrast to the past few tips about successful growth, this tip is about times that growth didn’t happen. We’re going to briefly review 2 occasions where Ad Grants probably won’t work. These aren’t hard and fast rules by any means. More like really odd Jeff Foxworthy quotes: “If you’re a small, super-local nonprofit, you might not be a good fit for Ad Grants”. So take them with a grain of salt. If you want to know for certain whether your nonprofit would be a good fit for Ad Grants, join our free webinar using the button below ..read more
Visit website
How to Fix a Google Ad Grants Account with No or Low Clicks
The Digital Nonprofit | Marketing
by Jason
3y ago
Last month, we started working with The Evolve Project, a group that conducts anti-bullying seminars for kids, their parents, and teachers. The account was left for dead by their previous consultant, and hadn’t brought in any traffic in months. Through solid strategy and Ads management, we were ultimately able to resurrect the account. All it took was some patience and TLC. And the best part is, it’s still growing! Read on for the full story. The Evolve Project’s Problem TEP needed to attract more visitors through Ad Grants in order to promote an online auction & book more seminars. But th ..read more
Visit website
All the Google Ad Grants rule changes, listed in one place
The Digital Nonprofit | Marketing
by Jason
3y ago
On January 1st, 2018, Google drastically changed the rules of their Ad Grants program, part of Google for Nonprofits. Beginning March 1st, 2018, non-compliant accounts will be suspended until they fix the issue and request reinstatement from Google. These changes are massive, and will undoubtedly affect your nonprofit. They are listed below for your information. You can use this post as a checklist to make sure your Adwords account is in compliance; it will be updated with any new changes. To get your specific questions answered by a Google-certified professional, check out our Ad Grants 101 W ..read more
Visit website
Google Ad Grants Frequently Asked Questions (FAQ)
The Digital Nonprofit | Marketing
by Jason
3y ago
After working with over 60 nonprofits applying to Google for Nonprofits, I noticed some questions come up in nearly every conversation. I’ve put together this post of frequently asked questions about Google Ad Grants to give you a quick reference with short, but meaningful answers. If there’s any questions we haven’t answered here, join our free Google Grants webinar to get an in-depth look on how to enroll, get accepted, and create a successful campaign. All from a Google-certified Grants professional! Grow Your Nonprofit With Google Grants Join us for a free webinar to learn everything you ..read more
Visit website

Follow The Digital Nonprofit | Marketing on FeedSpot

Continue with Google
Continue with Apple
OR