Unexpected Impact (And Why You Shouldn’t Give Up Communicating With Your Audience)
Psychotactics Blog
by Sean D'Souza
1d ago
Sometimes we think that we're just wasting our time writing articles or recording a podcast. Or maybe even the advice we give seems to go nowhere. You'd be surprised to know that you're making an impact beyond your wildest imagination Right click to save this episode. Note: (This is an unedited transcript) I was at an art shop one morning and a stranger came up to me and said, “I know you.” Back then, like everybody else, I prided myself on remembering faces. But I couldn't remember names. Yet this person who is talking to me, I had no idea who he was. And he kept insisting that he knew me. S ..read more
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Three “Slightly Boring” Ways To Create Metaphors For Your Articles
Psychotactics Blog
by Sean D'Souza
1w ago
While writing an article, report or book, you're more than likely to need a metaphor. In fact, you may need at least a dozen. The problem with metaphors is that they're usually very predictable. How do you take a “boring method” and make a metaphor quite exciting? Let's find out. Right click to save this episode. How do you write a memorable metaphor? Usually, it's an everyday event—with a slight twist. This twist is usually a surprise. The surprise can be a u-turn, a new fact, or something you're not expecting. At other times, it's something you're expecting, but feels new in the context. L ..read more
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Suddenly Talented Testimonial: Manuela Gonzalez
Psychotactics Blog
by Sean D'Souza
2w ago
Thank you, Sean, for this wonderful book—Suddenly Talented. First, I read it quickly because it was impossible for me to stop. Your way of writing makes the profound simple, and the brain, instead of getting tired, wants more. Plus, the illustrations are like a hug from a friend that makes you smile and feel at home. Even reading it for the first time I always felt in my “safe zone”; never intimidated, and that's why I enjoyed it from the first moment. Now I read it slowly, very slowly, because each paragraph makes me stop and reflect. And it creates such an emotional connection for me th ..read more
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The Second Best Way To Get Yourself Out Of A Rut
Psychotactics Blog
by Sean D'Souza
3w ago
Do you Feel Stuck in a Rut? The quickest way to get out of a rut is to have a deadline. The moment you don't have a deadline, you're in trouble. Soon, that blip becomes a blurb, which becomes a balabooza that you can't control. How do you get out of a rut quickly—really quickly? Here is the second best way. Right click to save this episode. Note: (This is an unedited transcript) What's the second best way to get out of a rut? Well, let's look at the first way, and that is to have a deadline. Most of our activities in life don't have a deadline. And if we wait, we wait just a little bit, we t ..read more
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The Art Of Praising Someone (How To Give Genuine Praise)
Psychotactics Blog
by Sean D'Souza
1M ago
How do you give genuine praise? How do you express praise? We all want to praise others, but sometimes it seems extremely difficult to do so. Which is why we often resort to something like “great job” or “that's cool: And Facebook has trained us to just “like” everything. Which means that the person who you're praising rarely feels the impact of that praise. Let's look at how to go about praising someone, and especially how to give praise when you don't have much to say. Right click to save this episode. My mother in law prides herself on her cooking. When she makes a dish, she'll turn to me ..read more
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2-day Photography Workshop: Portugal
Psychotactics Blog
by Sean D'Souza
1M ago
Dates: 19- 20 May  2024 (Two-day workshop with Sean) Number of participants: Limited to 6 Seats left: 5 One of the most important aspects when learning is the concept of the “Safe Zone”. Why? Because without intense safety, you're always unsure of taking chances. Recognising and using a “Safe Zone” to your advantage ensures a much faster rate of success. About the workshop: Get to explore parts of Lisbon with Sean. We will meet in the mornings, grab a coffee, and set off to take photos of Lisbon. Sean will explain the focus for the day, and we will have a quick recap a ..read more
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How To Get Clients To Go From “No” To “Yes” (And Why The Right Mindset Is Crucial)
Psychotactics Blog
by Sean D'Souza
3M ago
Cartoon drawn by cartoonist Keira Menon Usually a “No” feels like a door slammed in your face. However, in many cases, a “No” isn't a forever thing. If you look at “No” differently, there's a good chance you'll get a bucketful of “Yeses”. Here's my experience of going from “No to Yes”. Right click to save this episode. Note: (This is an unedited transcript) What would you do if you reached out to someone by email? And they didn't respond? Well, here's what I did. As you know, I've been very interested in photography and I've been reaching out to people so that I could photograph them at the ..read more
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The Myth Of Poor Memory (And How To Overcome It Instantly)
Psychotactics Blog
by Sean D'Souza
4M ago
Can you improve your memory? Are there specific techniques to improve your memory? Have you heard yourself saying: I'm not good with names! Almost everyone you run into is likely to say something similar. Is it because we're bad with names and have terrible memories? Or is it a myth that we've been perpetuating? Let's find out in this slightly odd view of memory. Right click to save this episode. Imagine you entered a memory championship and you “accidentally” became the national champion. In the book, “Walking with Einstein”, author Joshua Foer takes on a roller coaster of a journey. He's ke ..read more
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How To Create An Intensely Curious First Line For Your Article
Psychotactics Blog
by Sean D'Souza
4M ago
The first line is what pulls us into an article. Yet we end up writing a really boring first line. What's worse is that you could use the power of story to create an intensely powerful first line in minutes. Don't believe me? Well, do you have 10 minutes? Here are two methods to write the first line of your article. Right click to save this episode. My friend Deepak and I were at a college festival when a pretty girl walked by. Deepak was extremely shy, and it was clear that girl had caught his attention. However, being rather timid, he couldn't think of how he'd approach the girl. I told him ..read more
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How To Become More Productive (While Reducing Overwhelm)
Psychotactics Blog
by Sean D'Souza
4M ago
If we went back in time, we'd all feel a little less stressed out. We weren't being pounded with endless information all the time. There weren't a million courses, workshops, training and videos, let alone an endless parade of books. It seems like we'll never keep up. And no, we won't. But there's a way around the problem and it's quite permanent. Let's fix it, shall we? Right click to save this episode. Note: (This is an unedited transcript) When we started out psychotactics, one of the earliest books that we bought was from a marketer called J. Abraham. This is going back all the way to aro ..read more
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