Social media never stops evolving, and each new month welcomes brand-new updates across all of the beloved social media platforms. For your brand or clients, you need to know about them… Here are our favourite innovations for October 2021. 1. TikTok tests new ‘pin’ feature TikTok is currently testing a new feature that will allow its users to pin selected videos to the top of their profile. Whilst this is not a major change to the platform itself, it is following in the footsteps of many other social platforms that already hold this feature, allowing social media managers and users ..read more

Social media never stops evolving, and each new month welcomes brand-new updates across all of the beloved social media platforms. For your brand or clients, you need to know about them… Here are our favourite innovations for August 2021. 1. TikTok tests new ‘pin’ feature TikTok is currently testing a new feature that will allow its users to pin selected videos to the top of their profile. Whilst this is not a major change to the platform itself, it is following in the footsteps of many other social platforms that already hold this feature, allowing social media managers and users m ..read more

MarketEd.Live 2021 Our team attended the eagerly awaited marketing conference MarketEd.Live at the Nottingham Contemporary and shared with us their insights and learnings from the day.  This year, the theme was ‘Closing the Gaps’, whether that’s the gap between sales and marketing teams, the gap between a customer saying ‘yes’ or ‘no’, or simply gaps in knowledge. The event was hosted by BizPaul and featured many interesting speakers who centred their talks around the results of this year’s research which focused on the recovery from the pandemic, changes in the way we view marketing ..read more

Last year, Drapers observed that fashion retailers scrambled to recoup sales and ease pressure on delivery networks by extending the controversial Sale event across the whole month, leading many to refer to it as “Black November”.  The unprecedented year of 2020 led to retailers launching their discounts as early as 1st November and the number of online transactions made during the busiest lunchtime slot of 1pm-2pm hit a record 4.8 million in the UK – up 14% on 2019, comparison site Money.co.uk predicted. In the spirit of being prepared, this year our team got together to share ideas b ..read more

Storytelling has been a vital marketing strategy for generations, drawing in audiences by delivering a narrative structure to communicate a message and provoke action. This multi-part blog series will cover Storytelling as a marketing tool, the modern impacts of narrative advertising, how Storytelling can be applied through Paid Social, and the impact that effective application can have on your business goals. This month, we will be focusing on: Storytelling Structures Impacts of Narrative-advertising Case Study Storytelling Structures Today, Storytelling archetypes have becom ..read more

Ecologi: Now available in the Shopify App store Climate change can have a catastrophic impact on Mother Earth. Most of us do our part by recycling, opting for sustainable brands, and donating to non-profit organizations. But if you’re an entrepreneur that wants to make a real difference, we’ve found an app that lets you give back to the planet for every sale you make.  The Ecologi app is available for free on the Shopify store. What is the Ecologi app?  Ecologi is an app that lets users allocate a portion of their ecommerce store’s profit for reforestation efforts ..read more

Kualo: Green Hosting Imagine splurging online after a long week and checking out updates from your favourite online store. Everything on the Internet is virtual, so you aren’t damaging the environment by doing everything online, right? Wrong!  Websites run smoothly and load fast primarily because of servers. We never see where these servers are in the real-world, but for starters, servers are housed in datacentres.  Each datacentre requires an ample amount of electricity to ensure websites, apps, and landing pages have a high-quality user experience. Most of the electrical power ..read more

Introducing our new  Easy Announcement Bar What Does It Do? For our first foray into the realm of Shopify App development we decided to follow one of our internal company mantras to ‘keep it simple’.  Firstly, with it being our first app we wanted to understand the app development, submission and review process with Shopify but we also wanted to deliver something straight away that had a practical application for our clients. One of our missions as an Agency is to let the ‘retailers retail’. For example, we want to remove the hurdle of development from getting in the ..read more

Paid Social has become one of the leading digital strategies, with the channel taking up an expected 20% of the total advertising spend by all North American businesses this year. With social advertising now such a prominent part of digital marketing, ensuring that your messaging is as effective as possible is critical. If your strategy, like most, is running promotional campaigns to get conversions, we’ve got some handy tips, tricks, and ideas for increasing the conversion rate for those campaigns! First of all, let’s talk about the basics. All the platforms that provide paid adv ..read more

Social media never stops evolving, and each new month welcomes brand-new updates across all of the beloved social media platforms. For your brand or clients, you need to know about them… Here are our favourite innovations for September 2021. 1. TikTok launches ‘Creative Solutions’: a guide to building effective TikTok campaigns As the rise of TikTok continues, having recently overtaken Facebook as the most downloaded social media app in the world, many more marketers are now looking to utilise this platform to help boost awareness of their brand.  To support the influx of ma ..read more