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Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
3h ago
An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
3h ago
Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
3h ago
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
4h ago
Affected employees sat on Tesla’s growth content team and within its design studio ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
14h ago
Traditional ticketing systems are falling short of modern expectations. Businesses need to harness AI to refine their email strategies and deliver a seamless customer experience, writes Yellow.ai's Rashid Khan ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
15h ago
The restructured model will also see regional leaders Fiona Johnston and Kirsty Muddle assume new responsibilities ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
15h ago
Traditional ticketing systems are falling short of modern expectations. Businesses need to harness AI to refine their email strategies and deliver a seamless customer experience, writes Yellow.ai's Rashid Khan ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
1d ago
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
1d ago
Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta all step into roles as executive creative directors ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
1d ago
The brand will transition an old cattle ranch in South Carolina into a plant-based farm and document the daily ongoings on social media ..read more