Pictured: Evan Arkwright, Racing and Sponsorship Manager, The Curragh Racecourse, Wini Moore, Account Manager, Business Plus, Mairead Kearns, Commercial Manager, Business Plus and Fintan Gavigan, Group Head of Marketing, DMG Media Ireland. The DMG Media-owned Business Plus has inked a new partnership and race sponsorship with The Curragh Racecourse. The partnership will start with the Business Plus Handicap this weekend ( April 21), the first of three races that Business Plus will sponsor across the season. “Business Plus and The Curragh Racecourse is the perfect partnership. Celebrating  ..read more

The Brill Building was the big winner at the annual APMC Star Awards which were held in Dublin on Thursday, April 18. The agency stormed through the awards picking up seven gold stars, a silver as well as the coveted Grand Prix on the night. The agency picked up its haul of awards for two campaigns, “‘The AR Lens to Save Lives” for The Marie Keating Foundation and “Paddy Irishman Project” for Tourism Ireland with the latter unanimously judged as the 2024 Grand Prix winner. Both campaigns demonstrated “bravery, innovation and creative excellence,” according to the judges. According to Roisin K ..read more

While issues like housing, the economy and the cost of living may have overshadowed environmental challenges over the last 12 months, they haven’t gone away and there are still plenty of opportunities for brands to step up to the plate and make the case for sustainability, according to Derek Bell, Associate Director, RED C. It is mind blowing how much the world has been through in the past 10 years. If the past decade was a book, it would be a large chapter indeed. Just think about it. Trump and Brexit (2016), then the Covid pandemic (2020-2022), Russia’s invasion and war in Ukraine (February ..read more

James Byrne, marketing manager, PML Group with this week’s Out \ Look on Out of Home OOH is ‘most sustainable ad platform’ OOH produces the lowest amount of carbon emissions per impression compared with other major media channels, according to a new UK study. The study by KPMG measured the power consumption and carbon footprint of six main advertising media channels: email, OOH, online, print, radio and TV. OOH is a one-to-many platform, with each advertisement being seen by many people. This makes it an incredibly power efficient medium for reaching large numbers of people. The findings ..read more

Pictured: Peter McPartlin & Una Herlihy With artificial intelligence playing an increasing role in the marketing and advertising mix, The Indie List, Ireland’s leading platform for freelance marketing talent, has launched a range of new services designed to help enterprises and agencies with GenAI requirements. “GenAI has been the business buzzword of the last 18 months and we know a lot of our companies are grappling with how to integrate it as part of their team skills and capabilities”, according to Indie List co-founder, Peter McPartlin. According to McPartlin, The Indie List now provi ..read more

In the first of a series of columns for Adworld, Dave Tallon looks at some of the lessons we can take on how to build world famous brands. Imagine starting a company selling something like air. Something that can be consumed as easily, and as freely. In a mature and saturated market. With a product functionally no different from the competition. But screw it, you do. You charge a premium, disrupt the category, and 5 years later your business is valued at a jaw dropping $1.4 billion. That’s what Mike Cessario, former ad agenc ..read more

Pictured: Roisin Shaw, account director, Javelin, Trina Gleeson, head of Ireland Investment, Sky Media and Aoife Hofler, director, Javelin. The Chilean wine brand Casillero Del Diablo has partnered with Sky to sponsor the broadcaster’s Sky Cinema on the Sky On Demand platform in a deal that was brokered by Javelin. This marks a new advertising approach for the brand in the Irish market and the deal also includes an advertising targeting proposition called Viewing Passions, that leverages unique targeting capabilities to reach Sky Cinema fans. “By using Sky’s first-party data to segment Sky hou ..read more

To mark is sponsorship of rugby’s Investec Champions Cup, Heineken 0.0 has teamed up with Munster’s Simon Zebo and Barbara Bennett, a rising star in Irish street fashion, for an exclusive drop of limited-edition trainers. The Simon Zebo x Barbara Bennett trainers feature Simon Zebo’s famous on pitch, celebratory ‘Z’ hand symbol and his Z15 jersey number, complete with splashes of Heineken’s iconic colourways. The “Drop Kicks” are available in trade locations across Ireland and on Heineken’s social media channels for a limited time only.  The collaboration and campaign was created by THINK ..read more

Pictured: Peter Shannon, MD Simply Social Have you ever wondered why so many brands are switching to digital social media platforms, like TikTok and Instagram, as their primary advertising mediums? Are you one of those people who criticise the new generation of creatives for their choice of advertising platform? After all, aren’t traditional linear TV ads what’s worked well for decades? Or are, as Peter Shannon asks, are you just stuck in 2010? Picture this – a world where social media isn’t used to target Gen-Z consumers. Silly right? Well get this: in recent years, social media has become a ..read more

MiQ, one of the leading global players in the programmatic media industry has expanded into the Irish market with a dedicated presence, headed up by Niall Murtagh who has taken on the role of sales director for Ireland. Murtagh has over 15 years of local market experience across the digital media landscape having worked for  Electric Media and more recently Packed House. He has also represented notable international companies including Microsoft and Yahoo and prominent publishers such as the Irish Times and Entertainment.ie – monetising their Irish audiences. In his new role with MiQ, Mur ..read more