Can reading a single book help you achieve long-term book marketing success? My review of the book making that promise will help you decide. Affiliate Disclosure: This post contains Amazon Associates links, which means if you click on them and make a purchase, I will receive a couple of pennies (at no extra charge to you). I learned about Make a Big Impact With Your Book: Author Marketing Strategies for Long-Term Success by book marketer Melanie Herschorn on social media. Without looking the book up on Amazon, I contacted the author for a review copy. The title told me that it’s a book you’l ..read more

It's easy to transfer a book to your Kindle using e-mail. All you need is your Kindle e-mail address. But where do you find that? Here's what you need to know. Have you ever needed to transfer a book to your Kindle from an email message? I had to remember how to do that recently when I was e-mailed a couple of e-books to review. The process has changed just a bit since the last time I did it, but it was still easy. You might want to know how to do this so you can transfer review copies from email to your device. But you’ll also want to explain the steps when you email your own book ..read more

The more you know about who reads books and what they read, the less time you'll waste with book marketing and promotion. Who reads books? We’d like to think it’s “everybody,” just like we want to believe the target audience for our books is “everybody.” Neither is true. That’s why none of us should be marketing to “everybody.” Instead, you want to market to people who read books, and read books in your genre or category. This article is designed to give you some of that information. What follows is a more-than-shallow, but not-exactly-the-deepest dive into who reads books and what they read ..read more

Get your fictional characters on social media and let the fun -- and reader engagement -- begin. Here are ideas and resources for it. Sherlock Holmes is there. So is Harry Potter. Heck, even Harry Blackstone Copperfield Dresden is on board with it. You’ll find these fictional characters on social media. And they’re all from books. It’s a fun and effective strategy for novelists. Have you considered it? Maybe you should! Why you want your fictional characters on social media There are many reasons to create social media profiles for your fictional characters. Here are just a few of ..read more

Quoting yourself in social media images may seem like a great way to showcase expertise, but it can backfire. Here's why. There’s an unsettling trend among authors and other small business owners with something to promote: self-quoting in social media images. I realize that many view self-quoting as a great way to assert authority and attract attention. But doing so can backfire if it creates a negative impression. There’s a fine line between showcasing your talent and coming off as arrogant. And it’s hard for readers to warm up to arrogance. Many view self-quoting as a great way to assert a ..read more

How many of these fun and fanciful March book promotion opportunities can you use to lighten up your book marketing? Look for at least 2. Many regions in the Northern Hemisphere begin seeing signs of spring in March, so people who live there smile when flipping their calendar to the third month of the year. Not where I live. We often get our worst snowstorms during the first week of March. And signs of spring? Bwahahahaha! March bright spots Even so, no matter what your climate, there’s still plenty to look forward to in March. There’s March Madness, the annual U.S. multi-week college basket ..read more

It's easy to see why so many authors suffer from book marketing overwhelm. There's so much to do! Here's how to avoid it and still succeed. Raise your hand if you really want to stop thinking about book marketing and just write your next book. I don’t even have to see you to know lots of hands are in the air. You could be suffering from the heartbreak of psoriasis book marketing overwhelm. You’ve learned that it’s not enough to just write a book. If you want people to read it, you have to tell them about it. And getting your book title in front of the right people takes time, knowl ..read more

Ready to launch your nonfiction book? Use this new resource from the founder of the Nonfiction Authors Association as your success guide. When Stephanie Chandler asked if I’d like a review copy of her new book for authors, I replied “Yes!” without even reading on to see what the book was about. I’ve known, liked, and respected Stephanie, founder of the Nonfiction Authors Association, for years. I’ve read a few of her earlier books and know her content is relevant, well-written, and loaded with specific how-tos. I was even more interested when I learned the new book’s title is “The Nonfiction ..read more

"Where should I sell my book?" The answer must always includes "Amazon." Research shows that's where readers prefer to buy books. Affiliate Disclosure: This post contains affiliate links, which means if you click on them and make a purchase, I will receive a small commission (at no extra charge to you). An author acquaintance recently announced their new book in a manner that almost guarantees the announcement won’t sell any copies. Why? Because they provided a purchase link for an obscure book retailer. While I suspect that was probably to make a statement about how the author feels about ..read more

What articles did you like the most on this site this year? Here are our most popular book marketing articles for 2023. I always enjoy documenting the year’s most popular book marketing articles on this site. I use Google Analytics to determine which blog posts attracted the most traffic (visits). Interestingly, the top 10 list always includes articles written before the current calendar year, but when I compile this list, I include only those created or updated in 2023. The list helps you by highlighting articles you’re interested in but might have missed while helping me: Identify t ..read more