Amazon makes a splash in South Africa: e-commerce giant launches local marketplace
PPC Land
by Luís Daniel Rijo
13h ago
Amazon yesterday officially entered the South African e-commerce market with the launch of amazon.co.za.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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SKAdNetwork takes root on Reddit: deeper post-install insights for app install campaigns
PPC Land
by Luís Daniel Rijo
13h ago
This update introduces SKAdNetwork (SKAN) conversion reporting, allowing marketers to gain deeper post-install insights into their iOS app campaigns.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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Reddit reports strong User Growth and Revenue Increase in Q1 2024
PPC Land
by Luís Daniel Rijo
23h ago
The report highlights significant growth in user engagement and revenue, marking a positive start for the company following its recent IPO.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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Site Reputation Abuse: manual reviews currently underway
PPC Land
by Luís Daniel Rijo
2d ago
Sullivan's tweet clarifies that Google is currently enforcing the Site Reputation Abuse Policy through manual reviews.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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Grok expands to the UK market
PPC Land
by Luís Daniel Rijo
2d ago
Large language model (LLM) platform Grok this week announced its official launch in the UK market.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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The future of Google's Disavow links tool
PPC Land
by Luís Daniel Rijo
2d ago
The discussion centered around the continued relevance of the tool in light of Bing's decision to remove its disavow tool in 2023.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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Apple Arcade announces new Games
PPC Land
by Luís Daniel Rijo
2d ago
This announcement highlights Apple's commitment to expanding its game library and providing fresh content for subscribers.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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Amazon launches Boost feature for posts
PPC Land
by Luís Daniel Rijo
2d ago
Amazon last month announced a new feature designed to streamline brand building for advertisers on its platform. This update integrates Amazon Posts, a free organic content creation tool, with Sponsored Brands ads, a pay-per-click advertising solution.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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Google Search updates, helpful content, and recovery: a guide for marketers
PPC Land
by Luís Daniel Rijo
2d ago
On April 29, 2024, a conversation on Twitter between SEO professional Thomas Jepsen and Google's John Mueller, a Search Relations team lead, shed light on website recovery following Google's recent Helpful Content Update (HCU).   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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Google launches Performance Max for Marketplaces
PPC Land
by Luís Daniel Rijo
2d ago
This innovation simplifies product promotion for marketplace sellers, eliminating the need for a website or Google Merchant Center account.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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