Installment IV: Collateral Materials – Reinforcing Your Brand In our last installment of the GroomPro POS Business Academy, we discussed the importance of a great tagline. Your logo combined with a fantastic tagline, are the beginning of your business image. This is true for any industry, including pet grooming businesses that need to stand out against all of the local competition. Your pet grooming business will use several tools to develop (then sustain) its brand. Your logo and tagline are only the beginning of your brand’s development. Think of them as setting the stage for your brand. Nex ..read more

Installment III: Taglines – Creating a Memorable Image What do you think of when you hear some of, in my opinion, the greatest taglines created? “It’s the real thing”, “What happens in Vegas stays in Vegas”, “Because you’re worth it” and “Where the pets go”. Most of us easily identified the products, services and even cities these slogans represent. Why? Because they are short, catchy and convey a great message about the companies for which they were written. A great tagline is vital to the overall marketing of a company. Paired with a memorable logo, the tagline creates the visual image of wh ..read more

Welcome to GroomPro POS’ Grooming Business Academy. We understand that you became a groomer – and started your own business to really do what you love. Like business owners in many industries, though, you may have realized that there is a great deal of business management and administration that you hadn’t expected. We understand. And, we want to help. Our goal is for you to start a dog grooming business and become a success. You’re already a seasoned pro? No problem. Our Grooming Business Academy can be great for you as well. Check in to each new post and either find something new that helps ..read more

Setting Pricing for your Pet Grooming Business When opening a dog grooming business, you have a number of important decisions to make. What will your hours be? What is the environment you want to project to your clientele? And, of course, what will your pricing look like? Determining your prices for your clients is one of the most important decisions you can make as a grooming salon owner. It can make the difference between breaking even, turning a modest profit, and achieving success. Unfortunately, there is no fixed formula of how to set your prices. However, there are several considerations ..read more

Insurances to consider for your pet grooming business Insurance: most everyone knows we need it for health, car and even life. If you are a pet grooming business owner, you have your another vital commodity to protect – your business. Unfortunately, too many small business owners (and pet grooming businesses are no exception) are uninformed about what they need as it relates to this important business defense This has resulted in businesses being unprotected from potential pitfalls. At GroomPro POS we are here to help. The following is a short primer on the insurance products you may wish to c ..read more

Understanding Your Pet Grooming Customers: The Pet Parents Last time we spoke about the need to walk two paths when opening a pet grooming business. One path is caring for your pet clients, a topic we discussed at length last time. The other is caring for the pet parents who book the appointment, anxiously drop off their pets and come to pick up their newly coiffed fur-babies. Making the process as easy as possible is in everyone’s best interest. Pet grooming software, such as GroomPro POS, can provide tremendous assistance to you and your clients by making the process simple, easy and informe ..read more

Understanding your Pet Grooming Customers: The four-legged clients Opening a pet grooming business is a big step and, unlike most businesses, introduces you to two tiers of clientele: your biped customers and your fluffy, quadruped clients. Clients who can walk and talk have an easier time communicating, so, for this installment of GroomPro POS’ blog, let’s talk about the four-legged clients. How our fluffy clients communicate with us – and how well we understand them – is critical to achieving success as a pet groomer. Author’s note, knowing your pet parents is equally important, so our next ..read more

Improve your staffing schedule or plan for longer days in advance with recurring appointments!   Acquiring a new customer takes a good deal of effort. You have to do a lot of advertising, marketing and online social networking until new prospects become customers. Converting that first time customer into a regular, recurring customer is critical to service based businesses like pet grooming salons. At GroomPro POS, we understand this challenge and have designed tools like recruiting appointments, to help keep those clients coming back for more. We love our clients dearly, don’t we? They a ..read more

The power of customer reviews in the pet grooming business!  As small children we learn the importance of what others think…in effect, schoolyard popularity is the first exposure to personal reviews. Fast forward to modern day business ownership and those reviews are even more important now that the Internet has made the world small enough to be one super-sized schoolyard. As a business owner, perhaps a pet groomer, you try your best to ensure every customer is happy with your product or service. In today’s social media environment, opinions are posted online before some customers pull ou ..read more

Groomers Make an Additional $18,000/year with Customer Facing Tips! According to a story by CNN Money, tipping isn’t just for restaurants anymore. We are all comfortable with the idea of adding a gratuity for good service to our credit card receipt at a restaurant, but, according to this article, more industries – from hospitality to healthcare practices an array of professional services are using technology to enhance business by offering customers and clients the opportunity to leave a gratuity for their service provider. GroomPro POS is launching customer facing tips feature, the first in t ..read more