Finding the right app for product feed management is crucial to streamline operations and effectively advertise and sell your products. One application that has recently gained massive recognition is the Shoppingfeed by Contentserv.  The app offers various features that help in optimizing your product feed. While the app has so much to offer, there are alternatives at par with it that you can consider. In this blog, we shall discuss Shoppingfeed competitors and analyze them thoroughly for better understanding.  The blog aims to understand the competitors, their functionalities, featu ..read more

The Google Merchant Centre is an extremely popular platform for eCommerce sellers. It helps businesses upload and manage product data. Merchants get several other important commerce features, like tracking ad metrics and running campaigns. The common version (GMC Classic) enables merchants to optimize their product listings to get more traffic. Businesses can work with several different types of product feeds and optimize the content. Recently, Google is rolling out its new version of the Merchant Center, called Google Merchant Center Next. In Google Marketing Live ’23, Classic will transition ..read more

Shopify and Amazon are exemplary powerhouses in the e-commerce industry. Shopify merchants often integrate their shops with different platforms to sell their products, and Amazon is one of the top platforms for Shopify merchants. It can help Shopify merchants showcase their products in front of nearly two billion visitors per month. While selling products on Shopify is definitely useful, selling on Amazon can bring in one of the many challenges faced by merchants in the e-commerce industry: inventory synchronization across Shopify and Amazon. Shopify Amazon inventory sync refers to keeping you ..read more

In August 2023, Google launched GMC Next at its annual Marketing Live event. Since then, many merchants have made the switch and upgraded to this new version. With a set of efficient tools and features, GMC Next has truly revolutionized how Google provides e-commerce management services to its users. However, the update is still in its beta version. So, it may not be sufficiently equipped to serve every business’s multidimensional needs. Besides, there’s also a learning curve associated with it. This explains why newly switched users are moving back to GMC’s classic experience.  So ..read more

In August 2023, Google announced the arrival of Google Merchant Center (GMC) Next—an upgraded version of its pioneer Merchant Center—through its annual Marketing Live event.  Apart from declaring the update, this revelation also hinted at Google’s roadmap for empowering online businesses.  Google Merchant Center Next (Feedonomics) But that’s not all that makes GMC Next so special.  From the new features to the robust enhancements, everything about this new Merchant Center update clearly indicates that it’s likely the next big evolution in the eCommerce space. So, if you’re ..read more

Ever wonder how your online orders magically appear at your door despite all the hurdles they face? The answer is GTIN, a special number that tracks products throughout their journey. GTIN, given by GS1, helps sellers and shippers identify items accurately. If you sell and advertise on e-commerce and marketing platforms, having a GTIN is crucial for global sales and happy customers. With a GTIN, you can sell your products globally and improve your customer experiences. In this blog, we’ll explore GTINs, why they matter, and how to effectively implement them for optimal product tracking and sal ..read more

In August 2023, Google announced the arrival of Google Merchant Center (GMC) Next—an upgraded version of its pioneer Merchant Center—through its annual Marketing Live event.  Apart from declaring the update, this revelation also hinted at Google’s roadmap for empowering online businesses.  Google Merchant Center Next (Feedonomics) But that’s not all that makes GMC Next so special.  From the new features to the robust enhancements, everything about this new Merchant Center update clearly indicates that it’s likely the next big evolution in the eCommerce space. So, if you’re ..read more

Rapidly evolving technology can lead to a tremendous increase in the need for advanced marketing strategies. It is challenging to manage marketing campaigns, fulfill orders, stay updated with the latest marketing trends, and simultaneously overcome your competitors–phew! It’s a burdensome task.  But all of these efforts will be in vain unless you use the best strategies devised for different marketplaces. Flourishing in an e-commerce marketing platform’s competitive landscape can be a hurdle few merchants easily overcome. Pinterest is a treasure trove for merchants looking to expand their ..read more

Choosing one in the Bing ads vs. Google ads debate can be tough as both offer some exceptional benefits for different types of advertisers.  Bing Ads, with an average CPC of $0.46, offer affordability compared to Google’sGoogle’s $0.66. But despite these numbers, Google ads have a 76% search market share, highlighting their extensive reach.  Bing Ads often appeal to a specific demographic: older, wealthier users, primarily in the U.S. In contrast, Google Ads attracts a broader, younger, and more tech-savvy audience on a global scale.  Given these differences, the question arises ..read more

Ever wonder how your online orders magically appear at your door despite all the hurdles they face? The answer is GTIN, a special number that tracks products throughout their journey. GTIN, given by GS1, helps sellers and shippers identify items accurately. If you sell and advertise on e-commerce and marketing platforms, having a GTIN is crucial for global sales and happy customers. With a GTIN, you can sell your products globally and improve your customer experiences. In this blog, we’ll explore GTINs, why they matter, and how to effectively implement them for optimal product tracking and sal ..read more