Lady Bits, the Twins, Personal Flotation Devices (PFD’s), whatever you call them, these babies come in all shapes and sizes and no pair is the same! Even if you measure to fit a certain size cup and band, I’m sure you ladies are well aware that doesn’t mean every single style is the right style for you. So to stop you from rifling through every bra under the sun, see what criteria you fit into below to find out what bra profiles will suit your unique lady lumps. 1. ITTY BITTIES Are your breasts are on the smaller side and wide set? What type of bra you should try: From a small tiddy bidd ..read more

  The flower trend is still blooming in various iterations from small-scale ditsies to bold urban inspired tropicals. This theme is fun and optimistic ushering vibrant colour and pattern into the next season.     Baring more skin is inevitable with the approaching summer season, but we're seeing more new subtle and unexpected ways of this. With eye-catching bows, intricate strapping and cheeky cut-out details adorning the backs of garments, hit that row machine ASAP because soon everybody's going to be checking out that backside girl!     Gone are the days when pastels were reserved for spr ..read more

 Is your bra fitting you properly? Here are our top tips to keep your tits tops!  1 . You're wearing the wrong size Sounds obvious, right? But it’s more common than you think… cue the professional bra fitting! With a bit of help, you’ll be sure to get a personalized, perfect fit.  2 .Your bra band isn’t sitting right If the back of your bra is loose and riding up it’s a sure sign your band size is too big. On the flipside, if your band is digging in you’re going to need a bigger back size.    3 . Your boobs don’t fit in If you’re spilling out the front and sides then you’re lacking capa ..read more

Are your boobs ruined forever after bubs? With Mother's day just around the corner, we delve into one of those lesser-talked about 'joys' of motherhood! We asked, Sydney-based photographer, fitness trainer and Mom - Claudine Newton, for her uncensored comments about how her bust changed after breastfeeding. SO! What has changed... WHAT SIZE WERE YOU PRE-BABY? 10 D WHAT KINDS OF BRAS WERE YOU WEARING? Just a plain padded t-shirt bra, and a sports bra with a crop top over the top when I trained.  HOW DID THAT CHANGE AFTER BREASTFEEDING? I definitely felt my breasts go up and down like a yo ..read more

OK, ok I can hear it now, our beautiful busty girls are hollering with a resounding, “bralettes are all good if you have no boobs!” and while there might be some truth that bralette’s aren’t the right fit for everybody because they’re light in structure there is no doubt the wireless bra is holding its own in the on the runway, on the street and in sales! I have designed lingerie for a while now, over the years many of my collections would be highlighted by a delicate, airy bralette offered as my fashionable sacrificial lamb. Yes, there was a time when I would show Buyers a new range and my t ..read more