Skinny lingerie models August’s lingerie stories are all about who can, and can’t wear sexy lingerie. First off, Victoria’s Secret is once again in the headlines, although not for good reasons. Current ‘Angel’ as the VS models are called, Elsa Hosk created a storm on Instagram after posting a topless picture. Commentators expressed concern about her slimness and even said she was ‘way too skinny’. Brand experts suggest that this is a deliberate strategy on the part of the lingerie company which chooses its models as being the kind of physical ideal that appeals to women, rather than men, wh ..read more

Getting lingerie right for your partner Yes, we’ve got our headline right, we don’t mean ‘getting the right lingerie for your partner’ we mean getting lingerie right for your partner. So what are we talking about? Well over at Redbook, a man has written a frank article about what men hate about lingerie when it comes to sex. It’s … interesting, and while he definitely doesn’t speak for all men (not knowing what pants they have on and whether they are clean? That’s really not a universal behaviour) there’s some interesting nuggets in the story to consider. Namely: •    Lingeri ..read more

Underwear fines for Turkish TV Turkish television has recently fined two of its TV channels for ‘endangering youth morals’. What did they do - show Last Tango in Paris or the ‘underwear’ highlights from Big Brother? Nope, they were giving a telling off for showing a Victoria’s Secret fashion show on New Year’s Eve when children might be watching. It wasn’t just the costumes (or lack of them) that troubled the TV watchdog, but the dancing. However, Turkey has a strong cultural tradition of special underwear that no rulings seem able to chip away at - for example, wearing red underwear is tradi ..read more

How to do Finnish drinking in your underwear Most of us will have tried for some hygge this Christmas - it’s that untranslatable Danish habit of enjoying the simpler pleasures of life and it was a huge meme throughout the festive season. But just recently there’s been a new Scandinavian word on the block - Kalsarikännit. What does it mean? According to the Finns, who created the term, it’s the feeling you have when you’re going to get drunk at home alone in your underwear with no intention of going out. And while we certainly don’t want to encourage solo drinking, we’ve all had the odd occasi ..read more

You’d be amazed the things we end up looking at in our search for all things lingerie to bring to our amazing underwear customers!  This month we’ve got high finance, older models and an insight into what women in India are meant to be doing when they are actually buying lingerie online. First, Yahoo! Finance reports that the global lingerie market has become increasingly significant to the overall apparel market. One of the biggest changes in recent underwear purchasing has been the growth of the bra - which now has the largest market share of all lingerie purchases. And online lingerie ..read more

In Shelburne County, Nova Scotia lingerie and other underwear will be taking centre stage at a local exhibition called Underneath It All which will uncover a century of women’s North American underwear from 1860 to 1960. Exhibition curator Allison Burnett is seeking vintage undies for loan or donation that would fill out the collection. The museum wants bustles, corsets, brassieres, girdles, camisoles, chemises and slips - which sounds exactly like our own wish-list! The deadline for contacting the museum to make a donation is March 15th. Mythbuster - wearing a bra to bed can help keep breas ..read more

When Queen B announced she was expecting twins, the world went a little insane. The photograph of her in powder blue panties and a burgundy bra (and veil) is now the most popular Instagram picture ever with more than 8.5 million likes. The iconography of the photographs relates to Oshun, the Nigerian Goddess who is particularly associated with fertility and twins. Pregnancy shoots are becoming a really big business - so how do you look your best when pregnant in lingerie? Beyoncé gave us many clues: Work with colour - deep, rich or vibrant colours are perfect for the blooming nature of a p ..read more

January is all about research and resolutions when it comes to lingerie - first up, which students are most likely to be wearing sexy underwear? As a result of a poll, it turns out that Cambridge University students have the greatest tendency to wear sensual lingerie - with 90% of them having special underwear to wear on a hot date. Interestingly, half of those women always wear this special occasion lingerie when heading out for a first or blind date … so it’s not true that women rush out to buy new undies for a first date, most women hang onto the underwear and change the partner! The top ..read more

It is not okay to use Marilyn Monroe to promote your panties So, who do you think would be the perfect face of a lingerie brand? Did you say Marilyn Monroe? Of course, she’d be in most people’s top three … the sexiest woman in the world in poll after poll after poll. And it turns out that somebody else thinks so to, only we don’t quite know who. The estate of Marilyn Monroe is suing a company called Marilyn Monroe Intimates who’ve been using pictures of the star, plus comments that she made, to endorse their underwear brand which sells lacy panties and control underwear. The brand’s website c ..read more

You can conduct experiments in your underwear! We loved Ceilidhe Wynn’s blog post about wearing lingerie to bed for a week … it was an amazing and realistic account of what it’s like to be a mum, to be in a long-term relationship, to be not entirely confident about our own bodies - and what happens if we trust ourselves and give our wants, needs and desires a little more space in our lives. What we particularly enjoyed was section, “I was feeling so tired after a full day of momming that I almost said eff this and put  on my favorite old t-shirt on Night Two. But instead, I choose a grey ..read more