Photo Julia Kubak Fotografia Overcome a Plateau Pole dancing is a unique and challenging form of dance that requires a lot of hard work and dedication. For many pole dancers, the initial excitement and passion for the dance can eventually fade, leaving them feeling frustrated and stuck in a rut. This feeling of being stuck, or reaching a plateau, is something that most pole dancers experience at some point in their journey. In this blog post, we'll discuss some strategies for overcoming a plateau in pole dancing and reigniting your passion for this incredible art form. Photo Anna Reim ..read more

  Whether you are a first-time beginner pole dance student or an advanced poler with lots of skin in the game already, the question of what to wear to your pole lesson today is one that can inspire an existential crisis. Ok perhaps I’m being dramatic, however if you’ve ever spent minutes staring into the void at your wardrobe, torn with indecision as to what to wear to class, or if you’ve trawled halfway around the internet and back again looking at cute pole dance sets, then I hope that this blog will help you to make the right decision for you when it comes to investing in new pole wea ..read more

We know you all had so much fun last time wi did the flow challenge in  collaboration with pole phenom Alethea Austin and her Nashville-based studio, The Chrome Bar. NOW, we’re ready to tell you all about our new Instagram challenge, this time Sway The Elements Challenge with Irish Pole Dance Academy starting November 16th and finishes right on Winter Solstice! Details of our Instagram challenge and how to participate: The challenge is 5 Weeks long and each week will be inspired by one of the elements: water, fire, earth, air and metal. Each week, a new flow c ..read more

Have you heard of Virtual PoleCon? It’s coming up soon—October 16, 2021—and Sway will be there! We asked Colleen Jolly, the HBIC of PoleCon to tell us a little bit more about the event and why you should go! SWAY (S): Thank you for chatting with us! Can you tell us a little more about Virtual PoleCon? It sounds like it’s on the internet (LOL) but what else can you tell us?  Colleen (C): It is on the internet! We started doing a Virtual PoleCon event last year when the entire world was in lockdown as a way for us all to get together and still experience some of the community aspects of po ..read more

As you know, we’ve been working with our friends at the Chrome Bar for the past few months. We sent all the instructors a smorgasbord of Sway gear to try out in preparation for our Sway the Chrome Challenge (happening now!  Check out our Instagram!). Today we’re talking to Ariel (she/her) about her experiences with Sway and as a dancer.  Sway (S): Thank you for chatting with us today! We’re starting off with our favorite question! A big part of the Sway brand is the show girl/boy/person vibe. What does that mean to you? Ariel (A): I think the idea of the showgirl is really about vis ..read more

As you know, we’ve been working with our friends at the Chrome Bar for the past few months. We sent all their amazing instructors a smorgasbord of Sway gear to try out in preparation for our Sway the Chrome Challenge (happening now! Check out our Instagram!). Today we’re talking to Kate (she/her) about her experiences with Sway and as a dancer. Sway (S): A big part of the Sway brand is the show girl/boy/person vibe. What does that mean to you? Kate (K): It is so important to feel comfortable when you are dancing because that confidence shows in how you dance. When I find an outfit that makes m ..read more

Last time in our blog we introduced our amazing new collaboration with pole phenom Alethea Austin and her Nashville-based studio, The Chrome Bar. NOW, we’re ready to tell you all about our new Instagram challenge, Sway The Chrome Challenge with The Chrome Bar starting June 1! Details of our Instagram challenge and how to participate: The challenge is 8 Weeks long broken up into two sections (weeks 1-4 and 5-8)  Each week, a new flow choreography video will be released on Sway Instagram page as well as The Chrome bar Instagram page featuring one instructor from The Chrome Bar ..read more

A big part of the Sway brand is fostering the show girl (show boy or show person) vibe in all of us through our clothes, so of course we’ve been fangirling over pole icon Alethea Austin, a self-described show girl with a cult following (both inside and outside the pole community), since the beginning! Alethea has performed with some of the world's best dancers and traveled extensively to 400+ gyms, studios and conventions worldwide teaching her signature workshops to thousands of students. She has also appeared in music videos for artists like "Mötley Crüe" and "Cage The Elephant," major motio ..read more

How Sway supports recycled and sustainably-made fashion to bring you the highest quality polewear. Sustainability is very important to us at Sway. We want to make sure you look hot, without raising the temperature of the planet! We support sustainable practices to create fashion with a smaller global footprint and with greater accountability and transparency throughout the entire development process. We are always looking for new ways to bring you the highest quality material while continuing to do our part to protect our world for future generations. We are a slow fashion brand and think veg ..read more

Tiffany, a low flow aficionado hailing from LA, is one of our newest models for both our Vegas and Senses collection (on sale now)! Read more about her clothes and dance style as well as how she honors the past and looks towards the future!   She describes Sway as: Sensuous. Enchanting. Pioneering. We couldn’t agree more!  SWAY (S): Thank you for chatting with us! A big part of the Sway brand is the show girl/boy/person vibe. What does that mean to you?  Tiffany (T): Being a Sway Show Girl means to be confident, poised, and comfortable in the skin you're in. Sway encoura ..read more