A Field Guide to Great UX Prototyping
Akendi
by Jonathan Pusic
2M ago
A sketch on the back of a napkin, a few lines on the whiteboard, a fully interactive digital mockup – prototypes are anything that makes your ideas more tangible. Ranging from conceptual to concrete, they are excellent tools for communicating, testing, and even marketing ideas throughout a design project. While most stakeholders understand the value […] The post A Field Guide to Great UX Prototyping first appeared on Akendi UX Blog ..read more
Visit website
How I Became a Children’s Story Author, Sort of
Akendi
by Dan Iaboni
3M ago
Prologue As a User Experience (UX) Designer, I have always found it challenging to explain my profession to others. More recently, I faced an even greater challenge of explaining what a UX designer is to a class of seven-year-olds. How could I capture the essence of UX design in an engaging and understandable way to […] The post How I Became a Children’s Story Author, Sort of first appeared on Akendi UX Blog ..read more
Visit website
What to Measure Mathematically?
Akendi
by Scott Plewes
4M ago
With the growing popularity of machine learning and AI, it seems the number of mathematical techniques available to understand people’s behaviour with systems is almost limitless. In practice, there are only a few things you typically really measure or try to model. Some examples of things to measure: While your friendly neighbourhood data scientist (or […] The post What to Measure Mathematically? first appeared on Akendi UX Blog ..read more
Visit website
Need You Look at a Product Design to Evaluate It?
Akendi
by Scott Plewes
4M ago
Understandably, anyone from a technical architect to the CEO might want to look at a product or “play with it” to evaluate it. However, it doesn’t make sense when you stop and think about it momentarily. If they hate it, yet every customer loves it (and wants to pay for it), it’s a great product […] The post Need You Look at a Product Design to Evaluate It? first appeared on Akendi UX Blog ..read more
Visit website
Your Customers Are Not Your Users
Akendi
by Scott Plewes
4M ago
When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to being a user. Customers are more about value perception, while users are all about behaviour and doing. They can be – and often are – the same person. However, when […] The post Your Customers Are Not Your Users first appeared on Akendi UX Blog ..read more
Visit website
Is that a Prototype or a Prototype?
Akendi
by Scott Plewes
5M ago
The same “technical” words can mean different things across disciplines, or even within disciplines, or just between different people. This insight is undoubtedly true in UX. Don’t assume when someone agrees with, for example, your idea of “let’s build a prototype” that they have the same notion of prototype in mind. Some practical ways to […] The post Is that a Prototype or a Prototype? first appeared on Akendi UX Blog ..read more
Visit website
How Important is Visual Design to UX Compared to Other Aspects of UX?
Akendi
by Scott Plewes
5M ago
And the wrong question to ask. Visual design is a necessity in UX. There is no universal answer to how important it is. For any product or service, it will have some impact on the User Experience. That impact will depend on the target audience, products, services, and other factors. Instead of asking yourself how […] The post How Important is Visual Design to UX Compared to Other Aspects of UX? first appeared on Akendi UX Blog ..read more
Visit website
Is Your Product UX a Casualty of Design Drift?
Akendi
by Scott Plewes
5M ago
You tested your design, communicated it to the engineering team, and got sign-off. Yet, the released product UX differed from the intended and specified design in several key areas. It has drifted away from what was known to work. What happened? It’s almost always not a single problem but a series of challenges the engineering […] The post Is Your Product UX a Casualty of Design Drift? first appeared on Akendi UX Blog ..read more
Visit website
UX Research Helps Product Owners Place Bets
Akendi
by Scott Plewes
5M ago
Any new product or service has some risk, no matter how well-researched and designed. The product owner and business has to live with that risk, and often in a very personal way. When doing research, it is helpful to understand their perspectives on the risk, not just the user’s perspective on experience. This combined approach […] The post UX Research Helps Product Owners Place Bets first appeared on Akendi UX Blog ..read more
Visit website
Research Will Sometimes Tell You It’s a Just a Bad Idea
Akendi
by Scott Plewes
6M ago
Organizations often research to fill in key data around what they feel is sure to be a winning idea. Usually, that’s what happens. However, sometimes, what feels like a winning idea is just one that won’t fly or isn’t pragmatic from a business perspective. Don’t be afraid to give it up if it is. Other […] The post Research Will Sometimes Tell You It’s a Just a Bad Idea first appeared on Akendi UX Blog ..read more
Visit website

Follow Akendi on FeedSpot

Continue with Google
Continue with Apple
OR