U.S.-based video game maker Blizzard Entertainment has announced a new deal to re-enter the Chinese market. But some gamers still haven’t forgiven the company for leaving in the first place. The U.S.-based video game giant Blizzard Entertainment has announced that it will return to China after a one-year absence, sparking an outpouring of joy — and some grumbling — among Chinese gamers. Blizzard Entertainment — the developer of massively popular video game series “World of Warcraft,” “Diablo,” and “Overwatch” — withdrew from China in January 2023 over a contract dispute with its Chinese partn ..read more

As China’s obsession with NPC characters swells, a new AI-generated trend is flooding social media across the mainland and the West. Cue, the PS2 filter. Move over NPC livestreamers, there’s a new AI-generated trend in town: the PS2 filter. Designed to replicate the glitchy video game personas from the early 2000s, consumers in the West have gone crazy for recreating themselves as retro characters inspired by their favorite PlayStation 2 (PS2) games, such as Grand Theft Auto and Tony Hawk’s Underground. Now, China’s netizens are jumping on board. The trend, which first sur ..read more

NetEase has accused Tencent’s “Honor of Kings” of copying its character art, sparking widespread online debate. Two of China’s top tech giants, NetEase and Tencent, have taken their battle over copyright infringement accusations to social media, engaging in a heated dispute over the art design of two digital characters in their respective mobile games, “Onmyoji” and “Honor of Kings.” Last week, the official account of “Onmyoji,” a mobile game launched in 2016 by NetEase, posted a letter from its law firm on the microblogging platform Weibo warning Tencent’s “Honor of Kings” of copyr ..read more

‘Dune: Part II’ is expected to catapult ‘desert core’ to new heights in China. Last month, Hong Kong actress and singer Gillian Chung released a series of pictures on Weibo of herself crossing Arizona’s famous Monument Valley. Against the backdrop of the American desert landscape, characterized by a cluster of sandstone buttes, Chung’s choice of attire, an earth-toned hooded knit dress, evoked the essence of “desert core.” The Weibo post garnered widespread attention – it was shared nearly half a million times. Desert core has been rising as a fashion trend since the releases of Ame ..read more

Jing Daily chats with Susan Fang about what it means to be a Chinese fashion designer in 2024. From debuting lingerie for Victoria’s Secret on the London Fashion Week runway, to announcing a collection with &OtherStories coming for April 2024, Susan Fang has had a major year already and it’s only March. After spending her formative years bouncing between China, Canada, and the UK, the Ningbo-born, London-based designer founded her namesake brand in 2017. Since then, the Central Saint Martins graduate has become known for tiered tulle, bubble accessories, blooms, and pure romance ..read more

Jing Daily interviews three successful Chinese businesswomen on their luxury shopping habits, favorite brands, and views on International Women’s Day. Today is International Women’s Day. With the complex tapestry of luxury consumption in China tied to the country’s successful women, we unravel the narratives of three successful businesswomen who indulge in luxury, fashion, and beauty: Hayley Dai, Marina Yang, and Dong Xuemin. Amid economic fluctuations and a societal shift in values, these Chinese individuals offer rare insight into the nuanced world of luxury, revealing a landscape marked by ..read more

Milan Fashion Week is witnessing a creative overhaul. We look at how brands can amplify their reach and EMV in China with celebrities. In recent years, Milan Fashion Week has witnessed a significant reshuffling in creative leadership. Notably, Gucci appointed Sabato de Sarno as the creative lead following Alessandro Michele’s departure last year. Maximilian Davis assumed control of Ferragamo, and Matthieu Blazy took the reins at Bottega Veneta in late 2021, succeeding Daniel Lee. This season marked Matteo Tamburini’s debut with his inaugural collection at Tod’s, succeeding Walter Chiapponi, w ..read more

Australian-Chinese influencer-turned-editor Margaret Zhang is set to depart her role as Vogue China’s editorial director at the end of March.  What happened Margaret Zhang is set to depart her role as Vogue China’s editorial director at the end of March, according to a WWD report. Anna Wintour, the global chief content officer and editor-in-chief of Vogue, announced to Vogue China staff that the search for Zhang’s successor is underway, as Zhang opts for a new career direction after her significant contributions to the magazine. Australian-born Zhang, while received well globally, h ..read more

Can Xiao Zhan’s star power amplify Sabato De Sarno’s Gucci in China? How are Chinese shoppers reacting to Sabato De Sarno’s new creative direction, with Chinese actor and singer Xiao Zhan fronting the latest campaign? At Gucci’s Fall Winter 2024 presentation, impeccably-cut tailored jackets, sexy lingerie, and uber-short skirts paired with over-the-knee riding boots dominated the runway. Cranberry red popped throughout the collection and was the hue of the invitation, which took the form of a personalized notebook. Read more Jing Daily CAA has signed Margaret Zhang for representati ..read more

Chinese director Jia Ling’s latest film is sparking nationwide interest in boxing. Should luxury brands get in on the action? What happened A new film in China is smashing box office sales and sparking a new fitness craze. Yolo by Jia Ling, the acclaimed Chinese director of Hi, Mom, took the title of box office champion over the Spring Festival holiday, earning $450 million (3.23 billion RMB) as of February 24, according to film platform Beacon. The movie, which premiered on February 10, follows the story of an overweight, unemployed woman who turns her life around after t ..read more