TUDOR, the prestigious Swiss-made watch brand, is the official timekeeper and timepiece of the Rugby World Cup 2019 that will be held in Japan for the very first time on 20 September to 2 November. The 9th edition of Rugby World Cup (RWC), the world’s largest sporting event that is held only every four years, will take place in Asia for the very first time with TUDOR as the official timekeeper. The sport has seen rapid growth in Japan since the unexpected success of its national team at the last RWC in 2015. A sport for the bold — requiring speed, power, and an excellent team spirit — ru ..read more

While championing the sports market with their performance sneakers, the Onitsuka Tiger brand aims to refresh and revolutionise their identity. In that spirit, Creative Director Andrea Pompilio has turned up the style factor a couple of notches by taking us back in time alongside his 90s rave club inspired streetwear looks.  Onitsuka Tiger AW 2019 campaign visuals (Photo credit: Onitsuka Tiger)  Onitsuka Tiger AW 2019 campaign visuals (Photo credit: Onitsuka Tiger) The collection embodies the spirit of youth culture and electronic music, echoing a similar energetic beat with striking ..read more

While Gucci, Prada and Versace have long reigned supreme over Milan Fashion Week, it’s the quieter Bottega Veneta — the Italian leather house founded in 1966 — that has everyone talking, ever since 33-year old English designer Daniel Lee joined the luxury brand as creative director in July 2018. He succeeded Tomas Maier, who stepped down from the position after 17 years in the role. The brand, long praised for its understated, logoless luxury, caters to those wanting to dress wealthy but not stick it in your face à la Gucci or Louis Vuitton. And it’s what continues to set it apart at a ti ..read more

Gucci has returned to Milan Fashion Week for its Spring/Summer 2020 show, unveiling a collection of more stripped-back pieces inspired by resistance and fashion’s place in the world today. A key reference point for the collection was Michel Foucault’s theory of “biopolitics” — described as “the power over life, over bodies. A power that legitimizes only some existences, confining the others inside a regime of containment and/or invisibility” — and the role of resistance against this power. In fashion, it’s Gucci’s fandom that’s more dedicated than that of any other fashion brand in the wor ..read more

It marked the second collection designed by Hamilton, five-time Formula One World Champion and the global men’s brand ambassador for Tommy Hilfiger. The racing driver and designer first collaborated on the Fall 2018 collection. “For Spring 2019, Lewis and I were inspired by the edgy street-style of Los Angeles, fusing West Coast style with the classic American cool DNA of our brand,” said Hilfiger.  “Collaborating with Tommy continues to be an inspiring journey of discovery, celebrating self-expression and individuality,” said Hamilton. “It has been incredible to see our creativity com ..read more

Vetements is known for its meme-worthy designs, from flatform crocs to Ikea lookalike bags, and the brand is set for more viral success with its latest launch – teddybear slippers. View this post on Instagram A post shared by VETEMENTS (@vetements_official) on Aug 10, 2019 at 8:19am PDT There’s this old sitcom trope where one walks to the corner store mid-afternoon in a pair of teddy bear slippers if they have given up on life. But would that still apply if the plushie slippers cost nearly a thousand dollars? Vetements Hug Me Bear slippers are basical ..read more

Farfetch the global luxury marketplace announced via press release that it has confirmed the purchase of Milan-based New Guards Group on August 8, acquiring a host of brands alongside the company’s staff. Farfetch purchased 100% of New Guards Group’s shares for $675 million USD, Virgil Abloh is artistic director of Louis Vuitton’s menswear and founder of streetwear label, Off-White. In purchasing New Guards Group, Farfetch comes under control of some of the most buzzed about streetwear brands, including Off-White, skate culture-inspired Palm Angels and the sporty, genre-bending American ..read more

Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling. Such distinctiveness has gained the brand exclusive appeal as well as an international celebrity following. The Superdry label is quickly becoming a very popular brand name in the U.S., with their classically casual and fashionably unique apparel. Based on a hybrid of laid ..read more

Most of us had done it before. We’ve seen a nice designer piece, or a trendy garment and we absolutely needed it. But usually, a person can’t drop a couple thousand dollars on a pair of ripped jeans. So what would the regular person do? They’d go to Zara, H&M, or Topman and find the next best thing. And usually, it can’t be beat. Okay, quality garments for low prices and all a quick car ride or click away. But it’s never really that simple, and fast fashion costs way more than what you may see on the rack. The term “fast fashion” refers to a phenomenon in the fashion industry whereb ..read more

Gentle Monster partners with FENDI to announce the début of GENTLE FENDI. Inspired by the innovative designs of Gentle Monster and exquisite craftsmanship of Fendi, the two brands come together to create an extraordinary capsule collection. This limited-edition collection consists of the cat eyed GENTLE FENDI 01 and the chic oversized GENTLE FENDI 02. The collection will be available at Gentle Monster stores worldwide, online at GENTLEMONSTER.COM, and at select FENDI boutiques beginning May 7th, 12 PM KST (GMT+9). Consisting of two unisex styles, the collaboration blends Fendi’s ..read more