Brand awareness is something that all businesses have – it can be a logo, a slogan, or even a particular colour – it’s what makes you instantly recognisable to your audience. Many businesses want to know how they’re perceived, yet they don’t have the knowledge on how to measure brand awareness.  You may be surprised to learn that measuring brand awareness is not as difficult as you think. In this blog, we answer the question of exactly how to measure brand awareness by sharing five strategies that actually work. First, let’s look at what brand awareness is. What is brand awareness? Brand ..read more

When it comes to understanding your customers journey and tracking user engagement on your website, nothing compares to the clarity of funnel analysis. It’s the perfect tool to help you identify key events along your customers journey so you can make improvements and increase your conversions. Issues such as struggling to figure out what area of your content is generating leads, losing track of the path your users are taking on your website, or simply where your users are dropping off can all be resolved through the use of this handy tool.  In the blog, we explore exactly what funnel ana ..read more

Quality content coupled with effective image SEO is crucial for website success for any business. Of course you’ll need to regularly post articles and blogs, as well as regularly refresh your general website content, but it’s important your website doesn’t look boring in comparison to your competitors. Imagery will make your website more visibly appealing to your user base, but it’s the image SEO that will help thrust your website to the top of organic search engine results. Keep reading to learn more about why image SEO is beneficial for your website along with our checklist for successfully ..read more

Your ecommerce checkout process, design, and encompassed features all impact the volume of sales you process, how satisfied your customers will be with your business and how likely they are to return. The ultimate aim is to make the checkout process as smooth and streamlined as possible so your customers experience a positive online shopping experience with your brand. There are many ways to improve your ecommerce checkout process and below we share five tips to optimise your checkout process which can help to reduce cart abandonment and boost your conversion rate. The ideal ecommerce checkou ..read more

All digital marketers know the impact social media marketing can have for an organisation. When done right, it can bring a business a huge amount of benefits from enhanced brand loyalty, to increased conversions. It’s one of the most cost effective digital marketing tactics that can be used to promote almost any aspect of a brand – including a new website launch. Social platforms such as Facebook, X (formerly Twitter), Instagram, and TikTok are just some of the go-to platforms brands are using to drive traffic to their new site. So, how can a social media campaign impact your new website laun ..read more

User experience (UX) plays a key role in any search engine optimisation (SEO) strategy, and it’s the UX that will affect the ranking of your SEO through metrics such as user engagement. If you invest proper time and resources into improving and maximising your website’s UX design, not only will you see improvements in your SEO rankings, but you’ll also see increased credibility of your brand, and increased audience retention. In this blog, we explore how SEO and user experience go hand in hand by taking a look at the UX factors that directly affect SEO so you can take proactive action to impr ..read more

The Easter weekend is the perfect opportunity to help boost your sales and conversions and with careful planning and preparation, you can truly make the most of your Easter marketing campaigns. One of the best ways to skyrocket your campaigns is to schedule a series of Easter social media posts to further showcase your offering and help you reach a wider audience. In this blog, we share five easy ways you can boost your Easter social media posts to help you get the most out of your Easter marketing efforts. 1. Make use of Easter hashtags One of the best ways to expand your reach on social med ..read more

Recent updates from Google are now set to dramatically alter how cookies and ad-tracking tools are being used, and the most recent change for 2024 is the introduction of Consent Mode.  For many years, companies across the globe have used internet cookies to track traffic to websites, enhance user experiences, and collect key data that helps them target ads to the correct audiences. Cookies have also supplied valuable information on what content visitors are interested in on their websites and which areas they seldom spend time on. Being able to see what type of content is engaging to the ..read more

In the run up to Valentine’s Day, many brands will be putting a lot of focus into their Valentine’s Day campaigns, whether that’s sharing a special discount, running a competition or simply putting some extra love into their posts. But one area every business should be sharing the most love is their website. Your website is the backbone to your business and it’s most likely where your customers will be heading to from your campaigns, so why wouldn’t you put the same amount of love into it just like your campaigns? Keep reading as we share three really simple ways to incorporate Valentine’s des ..read more

Every day there seems to be a new phishing scam that we all need to be aware of. Scammers are becoming more and more convincing with their sophisticated tactics and it’s not just individuals that can fall victim to these clever phishing scams. Businesses also need to be on the ball with the latest scams and as a digital agency that cares about our clients and the wider community, we feel it’s our duty to keep you updated. This week, we’ve been made aware of a new type of phishing scam specifically targeting domain customers of IONOS. IONOS are a domain registrar that the Fifteen developers ut ..read more