This article will explain what reducing friction is and why it is not the highest impact change you can make to improve revenue. What is reducing friction in the buying process? When most people think of conversion rate optimization, they think it involves making it easier for users to buy or convert. People think you will increase conversions if you reduce the number of steps in the buying process or make it easier for users to find the buy button. In fact, Baynard states, “Make the Primary “Add to Cart” Button Prominent and Unique“ to reduce friction and increase conversion. Reducing frictio ..read more

In the world of big data, there is often the feeling that it is difficult to know where to start when trying to figure out what is relevant to what the company needs. There is often the feeling that everything is important, but that is never the case. What seems to be the case is that analysis paralysis is the direction we are all headed toward, and it is also the bane of our existence. The truth of the matter is that what a company needs is actionable data: the separation of which data is telling the truth about a situation and which is superfluous. Today, as we can see, there is a massive ma ..read more

Why a UX Audit is needed When looking at your website and where conversions are coming from it (or lack thereof), you may think some aspects need to be changed to create a better customer journey. It’s easy to start A/B testing a million different ideas, but how do you know if what you’re testing matters, needs to be tested, or will make a difference? That’s where a UX, or a User Experience, audit comes in.  UX Audits can save a lot of time with deciding your digital strategy, before jumping into just making changes by giving you a place to start. If you have found yourself asking any of ..read more

There are a few options when it comes to e-commerce quantity selectors, but an interactive element seems to be the most user-friendly for B2C retail sites.  A good “interactive” quantity selector typically means that the user doesn’t need to pull up a menu or use their keyboard, they can just tap or click right on the screen. Cool, right? So what if your Shopify theme just has the default HTML input field? Maybe you’ve got something that looks a bit like this (an extremely small touch area for mobile devices)…  But you’re a smart cookie that’s aiming for something more intuitive (an ..read more

Let’s start with the basics: Do you have a mobile-specific Conversion Rate Optimization (mCRO) approach? Does your CRO strategy address how desktop and mobile experiences can have different KPIs? Does your mobile QA process recognize the technology used by real visitors to your site? If you answered NO to any of these questions, your mCRO program is off the rails. Considering Mobile as an Afterthought Let’s consider a few stats to put things in perspective. Online shoppers spent almost $8 billion during 2018’s Cyber Monday. In just one day! Mobile accounted for more than half of the hol ..read more

Mobilizer, which is Mobile1st’s proprietary mobile UX inspection technology that allows a site to be tested on 15+ mobile devices, proved to be such an advantage that it is now only available for Mobile1st staff, but previously it was used by over 170,000 individuals and agencies around the world who did their own mobile content and web performance testing against real mobile devices. It’s one of over 65 powerful tools used by the Mobile1st optimization service team to reduce our clients site speed and significantly improve their order conversion rates (OCR) performance.   Mobil ..read more

Even if you have worked tirelessly to optimize your website for the best user experience possible on desktop and mobile, you still may end up losing the sale. Or have you? A customer who has abandoned a shopping cart is nothing but potential for a sale. Email remarketing allows brands to reach the 70% of online users who abandon their shopping cart before completing a purchase. Don’t give up on these potential customers; convert them!   Design Mobile Friendly Emails According to data gathered by Litmus, about half of all emails are opened on mobile devices. Further, Adestra Consumer Usage ..read more

At Mobile1st, we are in the business of perfecting mobile conversion. That means propelling enhanced user experiences and elevating mobile conversion rates for ecommerce and brand marketing firms. To accomplish this goal, our team of mobile experts employ a toolbox jam-packed with over 65 partner apps for A/B testing, improving user experience, reducing page load times and delivering greater order conversion rates. And our team prides itself on staying up-to-date on the latest technology, testing, software updates and tinkering with what’s new and best. In fact we’ve even invented our own prio ..read more

In this post, guest blogger Brooklin Nash of TrustRadius offers an incisive look at A/B testing – a critical weapon in the arsenal of every marketing team. Not all A/B testing tools, however, are created equal. Which ones will most enhance your efforts at mobile Conversion Rate Optimization (CRO)? Brooklin draws on the wisdom of real mobile CRO experts and users to select five tools worthy of your consideration.   The Top Five A/B Testing Tools (According to Real Users!) By Brooklin Nash Increased conversion doesn’t necessarily mean spending more on advertising or completely changing your ..read more

Whether phone, email, chat or self-service, it’s all about reaching consumers in their preferred channel at the right moment. Ecommerce teams need to be ready for those decisive “micro moments” when consumers need support, demand info, or are on the verge of making a purchasing. Now with conversational commerce, technology has revolutionized chat as an ecommerce channel, making in-the-moment communications easy and indeed enjoyable for shoppers online. Whether providing great customer service with IM and conversational commerce or optimizing your mobile website, ecommerce marketers recognize t ..read more