Welcome to WordPress. This is your first post. Edit or delete it, then start writing! The post Hello world! appeared first on B2B Saas Marketing Consultant ..read more

Marketing is vital for any business to grow and the cold hard truth when it comes to marketing is that you are going to need to spend out on it if you want it to work. The more and more that you want to add into your marketing campaigns and plans, then the more that you can expect it to cost you in both the short and long-term. Of course, you could just dive in and hope for the best when it comes to spending out on marketing for your business, but if you want to make sure that you don’t overspend and that you still see results, then you are going to need to work on a marketing budget. Working ..read more

We would all love to sit at the top spot in the first page of Google, but it’s not that simple. Most SEO companies will claim they will propel you to the top, but would it generate any real value to your business? Here I explore the realities of achieving the number one golden spot and the questionable promises made by many SEO agencies and freelancers. The Myth Behind Ranking on Page One in Google Around eight out of 10 SEO companies guarantee results on Google. It’s an appealing proposition for many businesses – after all, the first page of Google is good for business. However, the remaining ..read more

After many months of preparations, your new website is ready to go live; you’ve done everything that you needed to do to make sure that the design and development are looking great, swiftly after switching to your new website your organic traffic starts to drop.  Fear fills your eyes, but you remember a site relaunch can sometimes cause an initial slump in organic traffic. You assume that it’s normal and start to relax. But after days, weeks and months, your website traffic doesn’t recover. You should have followed an SEO migration plan but had no idea where to start! This is a poten ..read more

Have you recently received an email like the one below, which I got a few days ago from Facebook?   Important Facebook pixel update Hi Helen, On 24 October, Facebook will begin offering businesses a first-party cookie option with the Facebook pixel. This change is in line with updates made by other online platforms, as use of first-party cookies for ads and site analytics is becoming the preferred approach by some browsers. Businesses have long relied on cookies to serve ads to relevant audiences and understand visits to their sites. Up until now ..read more

FIND INSTAGRAM HASHTAGS TO ATTRACT FOLLOWERS You’re posting gorgeous photos on Instagram and you’re using scheduling software to make sure your branding is on point, but how do you find Instagram hashtags to use? If you’re already creating great shareable content, then congratulations you’re already on track for success! But there’s one more piece to the Instagram puzzle – hashtags! In order for others to find your corner of Instagram, hashtags have been designed to help create or allow you to be part of wider conversations online and make you more discoverable. Hashtags ar ..read more

Technically, Musical.ly is dead, and Vine has been rolling in its grave for years, now. But the spirit of seconds-long videos of tweens lip-syncing, Justin Bieber pretending to be funny, and endless, sometimes dangerous meme challenges lives on in the TikTok app. In Vine’s heyday, it was pumping out future YouTubers in six seconds or less, until the app couldn’t afford it anymore. Vine co-creator Rus Yusupov settled on HQ Trivia, an potentially short-lived internet gameshow with limitless participants. Vine 2.0 died before it even got a chanc ..read more

Every time a new person lands on your website, your business goes through a “job interview” of sorts. People are critiquing what they see in detail, establishing an opinion of you, and determining if it’s worth getting to know you further, and most importantly they are figuring our whether they want to do business with you. Is your website making the right first impression? In this article, we’ll share our top features we like to include in every website we create. What you choose to include on your website will vary on the industry you are working in, but there are several must-h ..read more

What is a logo? A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people’s memory. For example, the McDonald’s golden arches are so familiar that they no longer need the text “McDonald’s” for you to recognise that that symbol represents McDonald’s.   Why you need a logo Having a professional looking, well-designed logo builds trust, therefore potential customers are more likely to do business with you ..read more

Marketing is vital for any business to grow and the cold hard truth when it comes to marketing is that you are going to need to spend out on it if you want it to work. The more and more that you want to add into your marketing campaigns and plans, then the more that […] The post How to develop and manage your marketing budget appeared first on Marketing Agency Portsmouth ..read more