How to upsell your products and increase sales with Kajabi
Peppy Zesty Teacherista
by Amber Calderon
1w ago
As a beloved user of Kajabi, I’ve been able to increase my product price point by on average, over 8,000%. My yearly sales have increased year over year because on top of the price point, the technology that Kajabi provides is much more advanced than other platforms and systems. A big reason of that is through upselling thanks to Kajabi.  In this series, I’m diving into upselling, and how it can increase your customer’s average spend.  Upselling is the perfect strategy to increase the amount of money your customers are spending. This tactic has been around for quite some time, and it ..read more
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Influencer Marketing Collaboration Mistakes
Peppy Zesty Teacherista
by Amber Calderon
1w ago
Through my experience managing influencer marketing campaigns for Nearpod and Flocabulary, I quickly realized that teachers don’t have the best resources to navigate through the influencer marketing collaboration process. Influencer Marketing has only been around for a few years, so it’s natural to not see any standardization of best practices across businesses and influencers. Here are the most common influencer marketing collaboration mistakes and what you can do to make sure it doesn’t happen again.  1. You have too many sponsored posts It is so exciting to be able to book a bu ..read more
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Earn Beyond the Classroom with Kajabi
Peppy Zesty Teacherista
by Amber Calderon
2w ago
As a teacher, you live and breathe sharing the knowledge of others to you students. What about sharing your own knowledge to other teachers? Side hustles to earn extra income have become the norm and digital products are a way to monetize your knowledge while maximizing impact. In order to focus on teaching and creating, you need an easy to use technical system, that’s where Kajabi comes in. Create an online course Think of an online course like a super detailed lesson plan. You already know how to create and follow a scope and sequence. You already have the fundamental framework! When it come ..read more
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4 Nutrition Tips for Busy Teachers to Keep in Shape
Peppy Zesty Teacherista
by Amber Calderon
2w ago
Teachers are some of the most hardworking people you’ll meet, but the reality is that there is minimal time for teachers to care about their health. A lot of teachers suffer from a low-quality diet and high rates of being overweight. Poor nutrition practices can also impact the rest of the classroom. As a teacher, improving your diet helps your body and brain function well so that you can be the best version of yourself, which will impact positively to your classroom. Try out these tips to keep your nutrition levels high even during busy school days: Track what you eat Though tea ..read more
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Blogging: What to do before and after publishing
Peppy Zesty Teacherista
by Amber Calderon
3w ago
If you’ve started to blog, you’ve probably quickly realized that it’s not a quick task. There’s so many tiny details that go into blogging and you’re all of a sudden a content creator, marketer, editor, SEO specialist, designer, researcher, and more. So, why do bloggers put in all the effort? Because the return on investment for blogging is massive. A TPT store I started almost a decade ago still brings me a healthy passive income every month. The main source? My blog and Pinterest which links to…my blog! If you’re ready to eliminate the guesswork and figure out what to do before and after pub ..read more
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Fall social media content ideas for TPT Sellers
Peppy Zesty Teacherista
by Amber Calderon
1M ago
Happy Fall! This is a wild time because you’re entering vacation mode and hanging on for dear life, but also want to make sure that you’re staying active on your channels so that your numbers don’t slump.  Save this post for later because you’re going to walk away with tons of social media, blog, and other content ideas for TPT Sellers. Here are Fall social media content ideas for TPT Sellers Remember the Teacher Mindset One strategy that we discuss in depth in Teacher Marketing Academy, is the need to always remember your audience mindset, which is in this case the teacher. With a c ..read more
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5 Ways to Recycle Content
Peppy Zesty Teacherista
by Amber Calderon
2M ago
The concept of re-using an idea might sound lazy to some, but is actually one of the smartest content moves you can make for your business. You know I write regularly about recycling content, since it’s a core component of a sustainable content strategy. It costs less (i.e your time) to create new content because it’s not created from scratch. With that, here are 5 ways to recycle content and make the most of your ideas. Re-promote existing content to keep it visible Every day, new eyeballs land on your brand channels. Also, as time passes, people forget what they learned (c’mon, you do it ..read more
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Copywriting tips to improve your marketing
Peppy Zesty Teacherista
by Amber Calderon
3M ago
  Clarity and brevity are key to improving your conversion through your marketing channels. If you’re not editing your copy over and over again, you’re less likely to be creating your highest quality content. As someone who’s written copy for EdTech companies, here are copywriting tips to improve your marketing  1. Use short sentences Keep your sentences short. If you become long-winded, check if you have filler words in there. By creating short sentences, you’re writing concisely while emphasizing on clarity.  Tip: Read your writing out loud and see if it naturally makes ..read more
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Types of emails you can send to your audience
Peppy Zesty Teacherista
by Amber Calderon
4M ago
Newsletter emails are great and I definitely love sending one every now and then. However, this can err to the side of too routine and lazy. Here’s a list of types of emails you can send to your audience so that you can freshen up your email marketing strategy. This list will give you tons of ideas that you can implement this month. If you want more email marketing resources, check out these blogs: Read them here! #1 – Welcome Email or Series When people opt into your email list, are you nurturing them over time so that they can get to know you, why you’re an authority figure in ..read more
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Can teachers make money online?
Peppy Zesty Teacherista
by Amber Calderon
5M ago
You’re reading these marketing blogs because you envision a life where you’re making more money than you’re currently making. Heck, we all do! Fun fact: You can use many of the skills you already have to create your own teacher side hustle and make additional income to supplement your teaching job. Yup, teachers can make money online… that includes you! Many teachers run to Teachers Pay Teachers or Etsy, and I did the same! It’s how I made more than my teaching salary my first year of teaching. Over the past couple of years, I opened my eyes to even more revenue streams thanks to Kajabi. With ..read more
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