Commercial photography has a broad scope, but it mainly involves producing top-notch images of products and businesses. Businesses use the photographs for promotional purposes in marketing and sales. Moreover, online sales and digital promotions are a huge part of today’s marketplace. Professional photographs are no longer exclusive to brochures and magazines; they’re more accessible now with the advent of platforms such as social media. As such, commercial photography has become an essential part of many industries, including the ones I discuss below. Top Industries that Need Commercial Phot ..read more

Product photography is a crucial part of any business that relies on attracting audiences to their products. Professional product photographers can present products in a way that captures the customers’ attention, encouraging them to check your products. But do you hire an in-house photographer, or should you look into outsourcing? The quick answer is: it depends on your requirements. Let’s dig into the benefits and advantages of hiring in-house and outsourcing product photography services. I’ll also offer some tips on how you can make the right choice. What is Product Photography? Product pho ..read more

Professional product photography helps elevate your brand and highlight your product’s best features. When hiring a product photographer, you want to make sure they have the skills and the right equipment to do the job. When it comes to equipment, a great camera for product photography is a must. In this article, I’ll talk about product photography cameras and how they affect the quality of the images you get from a photographer. I discuss product types and offer my top picks for camera brands and models. Let’s dive right into it. Camera Types for Product Photography ,Product photography came ..read more

It’s true: a product photographer’s skills and talent matter more than the type of tools and props they use. However, it’s also undeniable that they can achieve higher-quality results if they have access to quality equipment. So if you’re outsourcing your product photography needs to professionals, you also have to check if they’re using the right equipment. In this article, I’ll guide you on why product photography props and equipment matter. I’ll talk about the tools your product photographer should have and more. Why Quality Product Photography Props and Equipment Matter If you’re using pr ..read more

If you own an e-commerce business or a website that showcases your products, hiring product photographers is a good idea. They’re experts when it comes to elevating your product pictures to their most visually stunning. In this article, I’ll talk about what product photographers — like me — do and why your business needs one. I’ll also offer some tips on how you can find the right product photography services for your needs. What does a Product Photographer Do? Product photographers shoot images to display, promote, and highlight a product’s features. The photographs are meant to entice shoppe ..read more

Lifestyle photographers are professionals who can elevate your brand. They produce captivating photos that attract attention and convey the values behind your products or services. But what exactly do they do? And what other benefits can you get by hiring top-tier product photographers? Let’s answer those questions in this article. I’ll also provide tips and insights into how you find the right lifestyle photographer for your needs. What Do Lifestyle Photographers Do? Lifestyle photographers specialize in capturing “slice of life” images of people in real-life situations. They often use docume ..read more

If you have a campaign that requires impeccable visuals, you might want to hire a professional campaign photographer. This ensures your visual content is high-quality and aligned with your campaign’s objectives. In this article, we’ll talk about the 10 best commercial photographers in the world of campaign photography. We’ve listed them in no particular order, so feel free to skip to the photographer that piques your interest the most. Read on! What is Campaign Photography? Campaign photography is a realm of photography where images are used as key elements in promotions, advertisements, and ..read more

Photography has been a fantastic career. And I'm still at it. But things have changed for me over the last year, as they have for probably most people. I was an Art Director of Photo & Video--my dream job on paper--until the company I was working for became one of many unfortunate casualties of the huge volatility that resulted from Covid-19. Two days after Christmas I was laid off. It's ok. I knew it would get me eventually, as I had dodged their first two rounds of layoffs due to my charming personality and remarkably good looks. Although this was a seriously stressful time for me, I de ..read more

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I've just completed my second body of work for Syberjet--a private aircraft manufacturer. In total, I've been contracted for 122 photos by them in the last year, and it's been a lot of fun to shoot. Shifting gears between shooting exterior lifestyle, to interiors, to shots of their facility, and more, was quite a welcome challenge. Automotive photography is something I'm very interested in, and would like to continue to improve on, so I look forward to more opportunities like this in the future. In addition to having an interesting product to shoot, and a challenging variety of subject matter ..read more