Want to get your video-based marketing content in front of new audiences? Have you considered Pinterest’s Idea Pins? In this article, you’ll learn how to create Idea Pins with video and how to promote them via Idea ads. What Are Pinterest Idea Pins? Pinterest launched idea pins in May 2021, giving businesses and creators a […] The post How to Create and Promote Idea Pins on Pinterest appeared first on Social Media Examiner | Social Media Marketing ..read more

Do you want to diversify your ad spend beyond Facebook and Instagram? Have you thought about Pinterest ads? In this article, you’ll learn which types of products work best with Pinterest ads and how to create your first Pinterest ad campaign. Why Marketers Should Consider Pinterest Ads Let’s start with the basics: Why should marketers […] The post Pinterest Ads: How to Get Started appeared first on Social Media Examiner | Social Media Marketing ..read more

Want a better return on your Pinterest marketing efforts? Are you using all of the Pinterest features available to you? In this article, you’ll discover how to use three valuable Pinterest features to enhance the customer journey. Explore the Newest Pinterest Board Features First, let’s uncover how to use these features to optimize your Pinterest […] The post How to Use New Pinterest Features to Improve Your Marketing appeared first on Social Media Examiner | Social Media Marketing ..read more

Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand? To explore how to develop superfans who will gladly evangelize anything for you and your business, I interview Pat Flynn. Pat is an active keynote speaker and host of the popular Smart Passive […] The post How to Develop Superfans Who Gladly Evangelize for You appeared first on Social Media Marketing | Social Media Examiner ..read more

Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? In this article, you’ll discover how your business can use memes to engage and connect with people. 4 Reasons to Include Memes in Your Social Media Content In a time when many consumers skip ads whenever […] The post How to Use Memes: A Guide for Marketers appeared first on Social Media Marketing | Social Media Examiner ..read more

Want to learn more about the professional traits of your website visitors? Are you using LinkedIn’s Website Demographics tool? In this article, you’ll discover how to use LinkedIn Website Demographics to reveal useful information about people who visit your website. Why Use LinkedIn Website Demographics? What marketers want is a way to understand who their […] The post How to Use LinkedIn Website Demographics as a Marketing Tool appeared first on Social Media Marketing | Social Media Examiner ..read more

Are you wondering which Facebook ad placements you should choose? Looking for some guidance to improve your ad performance? In this article, you’ll find a guide to all of Facebook’s advertising placements and discover how to edit your placements to deliver the best results for your campaign. What Is Facebook Ad Placement? Facebook calls the […] The post Facebook Ad Placements for Marketers: How to Make the Right Choices appeared first on Social Media Marketing | Social Media Examiner ..read more

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore details of the FTC settlement agreement with Facebook and what it means for marketers with special guest […] The post Facebook and the FTC: What the Agreement Means for Marketers appeared first on Social Media Marketing | Social Media Examiner ..read more

Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads? To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world’s leading LinkedIn ads expert and author of LinkedIn Ads Demystified. He’s also the founder of B2Linked.com, a LinkedIn ads agency. AJ shares […] The post How to Succeed With LinkedIn Ads appeared first on Social Media Marketing | Social Media Examiner ..read more

Want better results from your Facebook ads? Looking for ways to optimize your ads? In this article, you’ll explore five free Facebook tools to help you improve your Facebook ads’ performance. #1: Facebook Creative Hub Tool The creative you use in your Facebook ads has a huge impact on ad performance. No matter how good […] The post 5 Facebook Tools to Optimize Your Facebook Ad Campaigns appeared first on Social Media Marketing | Social Media Examiner ..read more