Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Will their changes be worth it and help leverage them into being a top-performing platform that marketers should use in their social media strategies – many signs point to yes, but we’ll let you be the judge.  We will work through how LinkedIn has changed, what we still see happening in this platform that shouldn’t be, learn more abo ..read more

Since COVID-19 hit, we’ve seen almost all major events move online and people scrambling to figure out how to make them work. From Hollywood award shows to industry conferences, they’re all virtual in some capacity. By now, it’s likely you’ve sat through a conference or event yourself and have seen an array of ways these can be conducted; some informational and entertaining, some maybe not as exciting. If you’re trying to figure out how to make the most out of virtual events on social media, we’ve got a few suggestions and ideas for how to make them successful.  Social Media Live Streami ..read more

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.  In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would ..read more

Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. LinkedIn, the leading social media network for professionals to connect, currently has over two million groups on their platform. Since this feature rolled out, our team has been managing several LinkedIn Groups for select clients, learning and adapting new strategies along the way. Below, we’re breaking down several tips we’ve gathered when it comes to executin ..read more

During this time of uncertainty, one thing we can be sure about is that social platforms will continue to find ways to accommodate their users. LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses.  LinkedIn’s New Features LinkedIn polls Link header options Page updates LinkedIn Polls LinkedIn officially announced polls are one of it’s latest features and we see this as a great way for brands to tap into their audience. Whether the goal is to receive feedback, ask ‘yes or no’ questions, or want to engage a community interacti ..read more

Recently, LinkedIn announced that they would be merging Company Pages with LinkedIn Elevate, their employee advocacy tool, making it even easier for companies to start engaging their employees on the channel. Before the merger, Elevate was a separate app that had an additional charge. By December 2020, LinkedIn expects to have sunsetted Elevate and have the “core functionality” of Elevate available in Pages for free. This move by LinkedIn represents the realization that a good portion of engagement on any given company’s LinkedIn content was coming from their employees. To generate more ..read more

LinkedIn has been stepping up their ad targeting capabilities to better compete with the options of other platforms. They recently opened up Objective Based Advertising, updated their Campaign Manager, and will launch retargeting for engaged users. We conclude with some tips to improving your LinkedIn ad targeting. LinkedIn Ad Targeting Objective Based Advertising LinkedIn recently announced that Objective Based Advertising (OBA) will be coming out of Beta and will be available to all advertisers. Objective Based Advertising will make it easier for advertisers to pick the objective th ..read more

LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off. To better understand these new offerings and their implications for brands, we’re diving in to how recent LinkedIn updates can be leveraged to engage your audience. LinkedIn Live Earlier this year, LinkedIn finally caught up with the other major social networks and debuted its own version of live video streamin ..read more