Webinar: What ad channels work best for your brand?
Search Engine Land » LinkedIn
by Cynthia Ramsaran
1y ago
New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join experts at MNTN who share performance metrics used to determine the effectiveness of ad channels they’ve tested—whether it’s a new social channel or even Connected TV. Register today for “Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand ..read more
Visit website
The 10 best SEO companies across the globe
Search Engine Land » LinkedIn
by RankZ
1y ago
Search Engine Optimization is no longer a do-it-yourself project unless you have a solid decade or so handling digital marketing and the latest Google algorithm changes.  Making websites and web pages more relevant, authoritative, and mobile-friendly is now an essential part of any overall business plan. Search Engine Optimizing produces better rankings on all search engines. The focus is mainly on Google because 92% of all web queries happen on Google. Followed in much smaller percentages by Bing, Yahoo, Baidu, Yandex, and Duck Duck Go. Google is still the King. Companies seeking to com ..read more
Visit website
Tips for how to post effectively on LinkedIn from SEO Sara Taher
Search Engine Land » LinkedIn
by Danny Goodwin
1y ago
Whenever I visit LinkedIn lately, I almost always see an update from Sara Taher, the SEO Team Lead at Flywheel Digital. And many of her posts tend to get a lot of engagement. Her updates regularly attract hundreds of reactions, comments and shares.  So what’s her secret to posting effectively on LinkedIn and being so visible? Has she figured out the LinkedIn algorithm? Taher was kind enough to give a little insight into her LinkedIn posting strategy. What follows are highlights of our Q&A. You may notice that much of the advice Taher shares aligns with LinkedIn’s advice for crea ..read more
Visit website
LinkedIn Business Manager is now in public beta
Search Engine Land » LinkedIn
by Nicole Farley
1y ago
The creation of LinkedIn Business Manager was announced in June and finally rolled out yesterday for public beta. How it works. The new business manager dashboard allows advertisers who manage multiple ad accounts to grant access to ad accounts and pages, create and edit campaigns, manage pages, and create reports. Matched Audiences. Matched audiences allow you to retarget your website visitors, and upload lists of accounts or emails to target within LinkedIn. Through the new Business Manager, you can share those matched audiences across all accounts.  Start using LinkedIn Business Mana ..read more
Visit website
The LinkedIn Funny emoji is here
Search Engine Land » LinkedIn
by Danny Goodwin
1y ago
LinkedIn has finally added one of the most requested features. The Funny emoji started rolling out to LinkedIn users at some point in the last couple of hours. What it looks like. It is a blue laughing face. Here’s what the new reaction looks like: Why LinkedIn is adding it. Because LinkedIn users have been requesting it more than anything else from the platform. And LinkedIn has become incredibly good about listening to its users and giving them what they want. If only more companies gave their user bases what they actually wanted instead of not – while shoving lame, minor UI enhancements or ..read more
Visit website
10 quick and easy tips from LinkedIn for creators
Search Engine Land » LinkedIn
by Danny Goodwin
1y ago
Want to publish great content on LinkedIn?  Coming up with content ideas can be a challenge. Sometimes the hardest part is coming up with the right idea. It also can be easy to talk yourself out of your own ideas. So if you’re in need of some ideas or inspiration, here are 10 quick and easy tips to come up with topics. All of the following tips were provided by various LinkedIn for Creators team members during their live What Creators Need to Know: Episode 4. I’ve summarized those for brevity and also sprinkled in a few of my own thoughts to add some context. 1. Look up common hashtags Fo ..read more
Visit website
LinkedIn announces boosting for Event posts
Search Engine Land » LinkedIn
by Nicole Farley
1y ago
LinkedIn has just announced that they’re expanding the Boost button to the LinkedIn Events page. This means that advertisers will be able to promote events and drive registrations. Last year LinkedIn gave advertisers a new feature to Boost organic posts from their page. This allowed them to promote an organic post to more of their followers, or specific professional audiences of their choice.  How it works. To Boost an event, simply navigate to the Boost button on your Events page. Select the target audience you want to see the ad. Set the schedule, and budget, and enter the payment ..read more
Visit website
LinkedIn announces Business Manager
Search Engine Land » LinkedIn
by Nicole Farley
1y ago
LinkedIn today announced the creation of Business Manager. The new Business Manager is a centralized platform designed to make it easier for large companies and agencies to manage people, ad accounts and business pages.  A centralized platform. Business Manager will aim to simplify how marketers keep track of their accounts by offering their Campaign Manager and Pages options easily visible from a central location. Here’s what else LinkedIn Business Manager offers: View and manage teams, ad accounts, pages, and business partners from the central dashboard. Easier management and co ..read more
Visit website
5 new tools for LinkedIn creators to get more followers, visibility
Search Engine Land » LinkedIn
by Danny Goodwin
1y ago
LinkedIn today announced new tools and features that should help make creators more visible, discoverable, and followable. You must have Creator Mode turned on and a public profile to access these features.  Here’s what’s new.  1. Follow from the feed. Whenever someone sees your content in their feed, and you aren’t a 1st connection, LinkedIn will now give them the option to follow you, without leaving the feed. In addition to showing a Follow button, LinkedIn will prompt users to follow creators to see more of their posts and provide information about what they talk about.  Her ..read more
Visit website
LinkedIn changing feed, will show less low-quality content, polls
Search Engine Land » LinkedIn
by Danny Goodwin
2y ago
LinkedIn is now reducing the visibility of several types of content in its feed, including polls and engagement bait. Here’s what LinkedIn announced it is changing.  Less “low-quality content.” Any posts that explicitly ask for or encourage engagement, such as comments or reactions, will have less visibility in the feed. LinkedIn said users find these types of posts that exist solely to boost reach “misleading and frustrating.”  Fewer polls. You had to know this one was coming. If you regularly browse LinkedIn, it’s become common to see multiple polls in your feed every day. Many of ..read more
Visit website

Follow Search Engine Land » LinkedIn on FeedSpot

Continue with Google
Continue with Apple
OR