LinkedIn Elevate is Shutting Down. Here’s What You Need to Know.
Hootsuite » LinkedIn Marketing
by Henk Campher
4y ago
As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. So what does that mean? Depends if you want the “good news” or the “bad news”. The good news is when Elevate integrates into Pages, it will become free. The bad news is, it’s losing some functionality. Which has some looking at other solutions. If you’ve been using Elevate, you realize what a pivotal role employee advocacy now plays in marketing. As our blog from 2019 reported ..read more
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Top LinkedIn Demographics That Matter to Social Media Marketers
Hootsuite » LinkedIn Marketing
by Tony Tran
4y ago
LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to find the most important LinkedIn demographics. Use them to narrow down your targeting efforts—and boost your social impact. LinkedIn general demographics LinkedIn age demographics LinkedIn gender demographics LinkedIn locatio ..read more
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LinkedIn Etiquette Fails: 7 Mistakes That Will Make You Look Unprofessional
Hootsuite » LinkedIn Marketing
by Todd Clarke
4y ago
Your LinkedIn page and profile is your online billboard. It’s your chance to show and share your personal brand. That is, if you do things right—not wrong. Because too many people make too many mistakes when it comes to self-promoting on LinkedIn. You want to show up as your very best on LinkedIn—the most ‘professional’ of all networks. So you can look like a pro. Get hired as a pro. Maybe even find business as a pro. Here’s a list of seven common (and not-so-common) LinkedIn mistakes that make citizens of this social network look unprofessional. Consider them to avoid getting fired before get ..read more
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How to Use LinkedIn Live: The Complete Guide for Marketers
Hootsuite » LinkedIn Marketing
by Alice Fleerackers
5y ago
Curious about LinkedIn Live? You’re not alone. Since launching native video in 2017, LinkedIn video has taken off. According to insights from LinkedIn, video is the fastest-growing content-type on the platform, and is 5x more likely to generate conversations with members and 20x more likely to be re-shared. LinkedIn Live is the latest and most anticipated of these video features. Through live streaming, it lets marketers connect with their communities in real-time. Think of it like Facebook Live, with a more professional twist. Hootsuite participated in the LinkedIn Live pilot and was an early ..read more
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7 Secrets to Creating Impressive LinkedIn Showcase Pages
Hootsuite » LinkedIn Marketing
by Katie Sehl
5y ago
LinkedIn Showcase Pages are a smart place to highlight a special side of your brand—especially if it’s business related. More than 90% of professionals rank LinkedIn as their platform of choice for professionally relevant content. Your LinkedIn Showcase Page appears under the Affiliated Pages section of the main business profile. Here are some examples: IKEA has a Showcase Page just for its Italian audience EY features women in the workplace Portfolio promotes Penguin’s non-fiction book section LinkedIn uses one to highlight social projects These pages give LinkedIn members a new way to follow ..read more
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