The webinar will provide a brief overview of typical applications and occasions for the valuation of patents and trademarks, as well as an insight into the different valuation methods that are predestined for the respective valuation occasions. The methods will be illustrated with short case studies. The webinar will also provide an insight into the costs and benefits and show why this topic is becoming increasingly important and relevant. Patents as assets on the balance sheet, Preparation of a transaction (purchase/sale), Contribution to business start-ups / joint ventures, Securing loans ..read more

In the dynamic realm of modern marketing, gaining insights into international markets, deciphering competitor strategies, and staying ahead of technological trends are critical for success. While it's common to view patents as a legal tool, their analysis can be a perfect instrument for marketing departments, offering invaluable perspectives that can make all the difference. Transparency in International Markets Understanding international markets is a core challenge for marketing professionals. Patents, surprisingly, are a potent lens through which to illuminate these markets. When a company ..read more

Generally, start-ups bet on their unique idea, however are vulnerable to getting their idea stolen by others. To counter this, start-ups depend on patents for the safeguarding and rewarding for their innovation. Be it start-ups or big organizations, the onus is on the patent owners to prove that the product or service in question infringes on every portion of the claims. There is nothing like “Patent Police”. Following are the 5 things to remember for finding potential infringers for your patents: (image source: Pixabay) 1. Finding Potential Infringers in the jurisdiction of where the patent ..read more

A country needs good inventors to create new innovations - certainly. But to turn an invention into an innovation, it takes much more, of course. Companies need to create an innovative environment for their employees and a country needs to create an innovative environment for companies. Bloomberg has its own Innovation Index for this purpose, which ranks countries every year, taking various factors into account. The last Bloomberg ranking saw Korea in first place, the USA was not even in the top 10. The ranking was certainly influenced by Covid-19, but in any case, it is worth taking a look a ..read more

Individual inventors, young companies with patented key technologies or a research-driven company - a lot of money is usually invested in the application and granting of a patent. As intangible assets in the balance sheet, as a licensing object, as a financing instrument or simply as a commodity that one intends to sell, patents are first and foremost values. Determining the amount of this value, however, is often an insurmountable task for many. In this webinar, different methodological approaches for the evaluation of patents and utility models will be briefly presented. Different typical, p ..read more

Every month InTraCoM GmbH awards a sustainability champion of a certain industry and recognizes it with the "Sustainability Innovation - Award". The most sustainable innovator of the month January 2021 is "SUNPOWER CORPORATION". Congratulations! More than 96% of the patent portfolio value is dominated by sustainable patents, resulting in a sustainable patent value of about 520 million euros. For comparison: In the same sector, an average sustainability share of 28% was determined, SUNPOWER has thus more than tripled the industry average. Patents are early innovation indicators. They provide a ..read more

Young companies and startups in particular, companies with key technologies or research-driven companies often cannot boast strong sales figures, tangible assets or impressive balance sheet figures. Accordingly, access to capital is usually difficult. The value of these companies lies in their intangible assets, which include know-how, designs, copyrights, trademarks and especially patents. Among intangible assets, the latter are those with the highest materialization potential: They can be sold, licensed or lent, for example. Accordingly, the determination of the value of these intangible as ..read more

According to a recent study by Ocean Tomo in 2020, 90% of the value of a company today consists of intangible assets. This includes, for example, patents and utility models, which are still the most tangibles assets among the intangible assets: They are leadable, licensable or sellable. However, determining the value of intangible assets isn't a simple undertaking at all. This webinar will present the basics of valuation, especially of patents, including 4 different methodological approaches. Using real case studies, the methods of "license analogy" (to estimate a potential value) and "indica ..read more

No other topic is shaping the current time like the Corona pandemic and a possible much longed-for vaccine. The patent situation is also currently the subject of controversial discussion. A new investigation of the InTraCoM GmbH shows three manufacturers with vaccine candidates, which are heading admision. It is interesting to note that only one of them is on the list of major pharmaceutical companies. The other two are young and ambitious. In a study of the InTraCoM GmbH the three companies AstraZeneca, BioNtech and Moderna are compared with each other. The companies, which could not be more ..read more

Qualcomm earns its money with microchips - and licensing revenues. Qualcomm has an impressive patent portfolio for this purpose, with equally impressive growth rates to date. However, this trend has now changed. As recently reported, Qualcomm has successfully defended its business model in an appeal court. The business model provides for licensing agreements for the use of a number of Qualcomm patents if certain Qualcomm chips are acquired. The licensing revenues are an integral part of Qualcomm's business model for exploiting its patent portfolio. In the past, there have been frequent dispute ..read more