Super Operating Procedures for Your Exceptional Esthetic Business
Maxine Drake
by Rita Ester
5M ago
As a previous spa business owner, I know that there is nothing “standard” about you or your unique spa or esthetic business.  Each day, you strive to provide your clients with exceptional experiences that leave them feeling incredibly happy with the results of products and treatments.  To reflect this commitment to excellence, I’ve chosen to call procedures “Super Operating Procedures.”  Let’s uncover what super operating procedures are and why they are essential for the success of your esthetic business. Super Operating Procedures: Elevating Your Business Beyond the Ordinary Du ..read more
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The Indispensable Role of an Esthetician Coach: Navigating the Complexities as a Spa Business Owner
Maxine Drake
by Rita Ester
6M ago
In the beauty industry, navigating business challenges is all in a day’s work. Have you ever wondered what sets top-performing spas apart from the rest?  They have a trick up their sleeve – an esthetician coach. The elite spas and VIP salons, the ones setting trends and raising bars, all have a coach steering their path to success. If you’re dreaming of making your spa the go-to high-end destination in your area, you might be thinking about bringing a beauty business coach on board. But what exactly can you expect from business coaching? And why is it the game-changer for so many successf ..read more
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Software to Grow Your Beauty Business Online
Maxine Drake
by Rita Ester
1y ago
If you’re a beauty business owner or spa industry professional, then it’s important to stay up-to-date on the latest technologies for continued business growth. But what about software for your spa? The good news is, there is software to grow your beauty business online! There are many different types of software available – some tailored for the beauty industry –  such as online booking software, POS software, and marketing software. These tools can help business owners like yourself manage client appointments, track sales and marketing efforts, and more. Why You Need Software & Apps ..read more
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Beauty Business Summit 2022
Maxine Drake
by Rita Ester
1y ago
Take your beauty business to the next level of excellence at the 2022 Beauty Business Summit in St Peterburg, Florida. Attendees have named Summit a “Life-Changing” event and here’s why: We bring together spa owners and industry professionals from all over the country to share education and new concepts to help you grow your business.  The 2-day event will be packed with ted-talk style educational seminars, breakout classes, and networking opportunities.  You will have the opportunity to explore the latest business and marketing trends in the beauty industry and build connections tha ..read more
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How to Pick a Great Esthetician School
Maxine Drake
by Maxine Drake
2y ago
Are you as passionate about skincare as we are? If yes, then a career as an esthetician may be the right fit for you. As an esthetician, you’ll provide skincare services and help people achieve their skincare goals.  Being an esthetician is a very rewarding career, especially if you have a love for skincare. Not only will you get to master the craft of skincare, but you’ll also get to help people feel as good as they look – so, how do you become an esthetician? The first step to becoming an esthetician is to choose the perfect esthetician school and complete the necessary hours and traini ..read more
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What Do Estheticians Do? A Guide to the Esthetician Business
Maxine Drake
by Maxine Drake
2y ago
If you enjoy making others feel beautiful and confident in their own skin, a career in the esthetician business may be right for you. As an esthetician, you’ll practice the art of skincare and help others achieve a healthy, radiant complexion. Not only is it a rewarding career, but one that is in demand. As long as there is a desire to look and feel great, estheticians will be needed. In fact, the job outlook for estheticians is expected to grow by 29% through 2030 – a rate that is much faster than the average occupation. The first step to becoming an esthetician is to attend an esthetician sc ..read more
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Tap Into The Power Of Lead Generation To Grow Your Beauty Business
Maxine Drake
by Maxine Drake
2y ago
Lead generation can help you grow your beauty business cost-effectively by turning email subscribers into clients. Attracting new clients should always be a part of your growth strategy. Use the power of lead gen and as a strategy to build relationships with your subscribers. So, how do you gain new email subscribers? You must give potential clients a good reason to share their contact information with you. Otherwise, they won’t! This is where lead generation comes in. What Is Lead Generation? Lead generation starts with a lead magnet. It’s usually a digital asset such as a PDF, e-book, check ..read more
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Set Your Beauty Business Apart With SculptICE Body Treatments
Maxine Drake
by Maxine Drake
2y ago
We have heard from many estheticians that while some clients are still reluctant to receive facial treatments, more people are seeking body treatments. This presents a great opportunity to set yourself apart by meeting client demand with SculptIce Body Treatments.  What Is SculptICE? SculptICE is a breakthrough product that breaks down fat cells through thermogenesis. They are then removed by the lymphatic system to achieve a sculpting effect. The natural ingredients in the product activate internal blood flow and aid the body to get rid of toxins. It enhances the production of collagen ..read more
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How To Onboard A New Hire In Your Beauty Business
Maxine Drake
by Maxine Drake
2y ago
Onboarding a new hire in your beauty business is a step-by-step process to ensure success for your new employee. Have you ever hired an employee who did not live up to your expectations? Reduce frustration by onboarding and training your new hire thoroughly to minimize stress and indoctrinate into your company culture. Thorough onboarding will improve employee productivity and happiness levels for you and your new team member. Raising the bar in the beauty industry starts with spa owners. Offer comprehensive training from day one to ensure success. Here are a few reasons why a beauty bus ..read more
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How To Implement A No Gossip Policy In Your Spa Business
Maxine Drake
by Maxine Drake
2y ago
Do you have a no gossip policy for your spa business? Maybe you’re not sure if you need one or why you would need a no gossip policy in the first place. Has this ever happened to you? You walk into your spa first thing in the morning and hear your team members chatting and giggling. At first, you think, “Great, they’re getting along!” Until you realize that they are gossiping about another employee and saying some pretty mean things!  Your heart sinks — this is not the kind of work environment you want for your business!  Gossip is destructive to your team and your business. It bree ..read more
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