The playoff between transient and group business can sometimes feel like a never-ending battle, but what’s the best option for your hotel? Discover the benefits of both segments, two key considerations for your business, and advice from our team of experts. NB: This is an article from Duetto Subscribe to our weekly newsletter and stay up to date What is group and transient business? Group business is made up of guests looking to book multiple rooms at once. This can be people looking to book a block of rooms to large corporate, tour, or event groups that require more. In contrast, transient ..read more

Hoteliers face the ongoing challenge of maximizing occupancy throughout the year. While peak seasons bring a surge in bookings, the shoulder seasons present unique opportunities for savvy hoteliers to extend the season and capture untapped revenue potential by convincing guests why visiting your destination in an off-peak time is just as enjoyable. NB: This is an article from Curacity Subscribe to our weekly newsletter and stay up to date Read on for destination marketing strategies to position your property for success during shoulder seasons. What and when is shoulder season? Shoulder sea ..read more

In today’s digital age, a user-centered hotel website plays a crucial role in attracting and converting potential guests into bookings. With travelers increasingly relying on the internet to research and book accommodations, having a website that prioritizes user experience and meets their needs is of utmost importance. NB: This is an article from Cendyn, one of our Expert Partners Subscribe to our weekly newsletter and stay up to date A user-centered approach ensures that your website is intuitive, visually appealing, and provides the information and functionality that p ..read more

A well-defined RFP process allows hotels to effectively manage and respond to multiple bids, increasing the probability of securing business. Even if a bid isn’t won, it provides a great opportunity for hotels to showcase their facilities and services to industry professionals and implement marketing campaigns for future bids. NB: This is an article from Cloudbeds, one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Proactively engaging in the RFP process allows hotels to foster strong relationships with event planners and travel managers, enhanci ..read more

Today, we’re talking about … listening to your website visitors. When a guest complains to the front desk agent in your hotel lobby, they have someone who can listen and take note of the feedback. But when a future guest is annoyed by something on your hotel website, who do they turn to? NB: This is an article from Tambourine Subscribe to our weekly newsletter and stay up to date Website visitors show emotion, too. A website visitor can’t verbally tell you that they didn’t find what they were looking for on your hotel website. They can’t tell you that the website experience was confusing or ..read more

In the ever-evolving hospitality industry, the question of how to effectively compensate hotel operators remains crucial. While the basic premise of paying managers for their management skills holds true, the prevalent incentive fee structures may no longer adequately align with market realities, particularly for owners. NB: This is an article from HVS Subscribe to our weekly newsletter and stay up to date Management Fees Breakdown Hotel management companies earn fees through three main avenues: In the typical hotel management agreement, hotel management companies are typically paid a base ..read more

Alright, folks, let’s dive into the jungle of data. You know, that overwhelming feeling when your desk is buried under piles of spreadsheets and your inbox is overflowing with reports? Yeah, that’s the chaos we’re talking about. NB: This is an article from Topline Revenue, one of our Expert Partners Subscribe to our weekly newsletter and stay up to date But don’t worry, we’re here to shed some light on why too much data can be a double-edged sword for revenue managers, and share some tips to navigate through the overload. The Perils of Information Overload Imagine searching for a needle in a ..read more

Hotel revenue management is surrounded by myths, from the idea that it only concerns room rates to the notion that strategies are ‘set and forget’. This article debunks these misconceptions, highlighting the complex nature of revenue management that goes beyond pricing to include market analysis and customer behavior. NB: This is an article from Lybra, one of our Expert Partners Subscribe to our weekly newsletter and stay up to date We’ll discuss how revenue management is crucial for all hotels, not just upscale ones, and explain why dynamic pricing during peak times is strategic, not exploi ..read more

Email marketing is a component in marketing that is often overlooked, however it can be an excellent way to nurture your hotel’s relationship with its guests, which can cause them to come back time and time again. NB: This is an article from Arise Subscribe to our weekly newsletter and stay up to date In fact, on average, email marketing efforts drive $36 for every $1 spent. Not only that, but the ROI is 4 times higher with email marketing compared to other marketing efforts such as social media or search campaigns, better yet if you take the time to test these campaigns it’s boosted by a f ..read more

If you own a hotel, you most likely have listings with several online travel agencies (OTAs), such as TripAdvisor, Airbnb, and Expedia. That’s where most of your guests are, so that’s why. Channel Manager for hotel software manages the real-time, safe, and secure online distribution of your hotel’s rooms. NB: This is an article from RateGain Subscribe to our weekly newsletter and stay up to date It enables you to rapidly and concurrently update room availability and the most recent room pricing across numerous channels. The channel manager for the hotel instantly adjusts your inventory when ..read more