Once upon a time, a winning sales strategy involved creating a generic ad and posting it in a few high profile places. You hoped people would see value in what you’re selling to come calling for it. Think billboards, phone book ads, mailbox flyers, etc. That might have worked back in the 1960’s when people drank Scotch at work and watched Leave It To Beaver, but today, that’s a recipe for low ROI and even lower revenue. See, here’s the thing… You don’t just need leads in your marketing funnel. Anybody can generate leads, but that doesn’t mean those leads are any good. You need quality leads ..read more

We already know the NUMBER ONE thing that’s keeping you from scaling your business. No, we’re not psychic. We’ve just seen it again and again and again. Ready? Your problem is… …you don’t know how to generate QUALIFIED leads. Oh, you know how to get leads. The problem is, very few of them turn into actual customers. You’ve got a large quantity of low-quality leads. Unfortunately, all these poor leads result in lost time chasing down a lot of dead ends. And you can’t afford to waste time on an uncertain prospect or an indecisive buyer. It keeps you from scaling your business, wastes a ton of ti ..read more

You’ve heard of the hard sell. That sales approach that’s equal parts immediate and aggressive. The used car salesman. The timeshare guy. They box you in and want you to buy now. Immediately. Right away. No thought allowed. And while forceful sales tactics can have their place, it can be a pretty unpleasant experience for the customer. Plus, it makes them not like you, which is never good for sales. Selling is about trust. About building relationships. About truly helping a person. The overly aggressive hard sell makes it tough to develop a long-term level of trust with a potential client and ..read more

Why should you, as a business owner, worry about building your personal brand? After all, your business is your brand, right? Why bother building your personal brand when you’ve got so much to do to keep your business going? Because it’s not the 1950’s anymore, that’s why. Today, the personal and business brand are becoming increasingly intertwined, and the success of one leads to the success of the other, and vice versa. Elon Musk is a great example. His companies – Tesla, SpaceX, anything else he’s founded in the last twenty minutes – are shaped and informed by Musk’s personal brand, which i ..read more

Technology has given us many wonderful things. The internet. Facebook. Facebook Ads. Okay, maybe there are a few other advancements that rate a bit higher than those last two. Though from a business perspective, it’s hard to argue with the incredible power the Facebook ad platform has brought to reaching your ideal customer. And it goes way beyond just putting ads in front of people. Using the power of “retargeting”, you can create ads that show up again and again and again. Targeting The Perfect Lead With a seemingly endless array of data points to choose from, Facebook’s ad platform allows ..read more