According to the National Retail Federation Mother’s Day in the United States is almost a $24 Billion business. However, most brands miss the mark with their advertising and marketing because they neglect marketing to mothers and focus their efforts on dads. According to BSM Media, the premier Marketing to Moms agency, eighty-six percent of mothers purchase at least one gift for another mom for Mother’s Day. In anticipation of Mother’s Day, BSM Media surveyed over 800 mothers on their giving and receiving behaviors around Mother’s Day. You might be surprised by what they told us. Whether your ..read more

I’ve always been a risk taker. I guess when you grow up the oldest of 11 children, you have to learn to live outside the box or not get noticed by your siblings. Perhaps I also learned at a young age, the bigger the challenge, the greater the feeling of fulfillment. Regardless of the reason, I can remember leaving a six-figure salary with a Fortune 100 company with three children under the age of two to start my own company and wondering if this time, I may have pushed the envelope a bit too far. I remember clearly standing in a meeting at Coca-Cola headquarters pitching the importance of the ..read more

Easter is April 1st and that’s no April Fool’s joke. Americans will buy an estimated $18 billion in Easter basket items, a number that will meet last year’s record spend according to the National Retail Federation. Much of that purchasing power is controlled by mothers. BSM Media, the premier Marketing to Moms agency, recently surveyed 1,100 moms across the U.S. to uncover their spending habits around Easter and how brands can capture their spending. What we learned is this: Moms find it fun to create Easter baskets and anticipate buying enough toys, clothes, books and food to fill an av ..read more

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Mothers spend in excess of $3.1 trillion in the US economy each year according to research by BSM Media and Department of Agriculture data. It’s likely that this spending power will exceed $3.5 trillion in 2018. How will you capture a part of Mom’s wallet this year? You could continue doing what you did in 2017, however you will likely achieve only what you achieved in 2017. If you want to up your marketing game, maximize your return on investment and increase your engagement with mom influencers, your marketing tactics must evolve with the times and technology. To help you identify ..read more

If current tuition rates are any indication, college and university recruitment is big business. Competition is high as enrollment numbers continue an upward trend year over year to the latest number of 20.5 million students in fall 2016, according to a report by the National Center for Education Statistics (NCES). Whether your brand offers products for students or you are part of a marketing team at a college or university, recent research by BSM Media offers valuable insights on engaging with student populations and decision makers. BSM Media’s unique programs leverage relationships and opp ..read more

While most moms are focused on summer vacations, marketers should be preparing for their holiday sales purchases. The holiday season begins in just a few short months and with new sales comes the need for new marketing tactics. The team at BSM Media is committed to empowering marketing professionals with the tools to meet your holiday sales goals. Here are five of the outreach programs we’ve tested and proven during 2017. Retail Social Spotters: Moms purchase at the recommendation of other moms on Pinterest, Facebook and Instagram. Brands reap the benefits of increased sales when they ma ..read more

It’s May, a time of year when moms are looking forward to the end of school, the start of summer and a more relaxed schedule. Back to school is typically not a topic of conversation with moms at this time of year. However, May is a very different story for the moms of more than 3.2 million high school students who have graduated or will graduate over the next couple of weeks. Brands that target moms of college students and their GenZ co-eds have a valuable opportunity to tap into this enthusiastic consumer segment through BSM Media programs like Social Spotters, video product reviews and much ..read more

When marketing to moms, most marketers think about a sales calendar and plan for the obvious peaks. However, there are many more opportunities to tap into moms’ spending budgets other than Christmas, Back to School and Easter. BSM Media knows what’s on moms’ minds and what’s on their to-do lists now to help you leverage opportunities to grow your brand’s bottom line. BSM Media offers several tactics that don’t require a huge spend on ad campaigns or a long lead, including Social Spotters, video reviews, social media tours and Twitter Parties that leverage the speed and flexibility inherent in ..read more

Retail Shelfies Expose the Best of Influencer Marketing on Instagram Your product has finally hit the shelves of Target, Walmart, CVS or other retailers. After months spent in development, packaging and buyer meetings, you’re faced with the biggest challenge yet; driving consumers to stores to buy your product. Meet BSM Media’s Social Spotters, a diverse network of social influencers who seek out a brand’s product on the shelf and post a selfie with the product on Instagram, ultimately creating the “Retail Shelfie.” BSM Media’s Social Spotters network is made up of moms, dads, Millennials, an ..read more