Apple and Google released their reviews in which their estimated revenue for augmented reality devices and content in 2019: $3.4 billion and growing. In 2023, they expect to see $36.4 billion in earnings from that industry alone. Global corporations also invest in AR. Apart from others, Facebook is keeping up with the times trough Spark AR technology. Since 2017, people are able to build Camera effects then share their results on Facebook and Instagram. Spark AR Studio Spark AR Studio is an editor allowing PC users to create effects for camera frames and shootings. Users can only make these ..read more

Almost everyone has encountered Augmented Reality (AR) without realizing it. That yellow line you saw on your TV screen—the one overlaid on the football field following the action during the 1998 NFL games. AR. When a virtual tank rushes towards a terrified, excited audience. AR. Those popular 3D films that started trending in the 1950s totally invaded our world in 1990s. AR. And, AR technology has not been idle these past two+ decades. Extension of reality often captures our attention, doesn’t it? Uncharted. Inevitable. Engaging. Augmented Reality has already been everywhere. There are such a ..read more

Four years ago, AR game Pokémon Go broke into our lives and became an essential part of our daily routine. You could see Pokémon Go players everywhere: on buses, on streets, in cafes, in galleries, even in churches. Pokémon Go opened the door of AR games for people who played it. Today you can rarely find a person with a smartphone who does not know what Augmented Reality is. AR popularity is due both to games and to the popularity of Google Cardboards, Oculus Rift, and Gear VR. Herein lies some confusion. Cardboards and Gear VR are for virtual reality, an artificial computer simulation of a r ..read more

When you use a Virtual Reality app via a VR helmet, despite gorgeous graphics and breathtaking emotions, you know that world is not real. Game controllers restrict your physical movements; you feel your real-world couch against your back. And that computer-generated fantastic, albeit fake, reality disappears the millisecond you take off your helmet. Many (if not all) tech fans have thought about full dive Virtual Reality in which immersion goes to a new level where a person perceives no difference between the real and the virtual: there is nothing to indicate in which world you are currently ..read more