A recent Association of National Advertisers (ANA) article quotes CGK President Jason Dorsey and other experts. They discussed Millennial consumers and their emergence into later adulthood. One key takeaway: Many Millennials have greater distrust towards brands than previous generations. Per CGK’s research, they also focus less on advertising when choosing a brand. Instead, Millennials tend to rely on reviews from friends and family. To win over Millennials, brand leaders should prioritize authenticity, transparency, and integrity. Meeting the high Millennial standard for authenticity Many Mi ..read more

Today’s job landscape looks a lot different now than it did twenty years ago. The rise of entirely new industries and technology has introduced new jobs to the workforce, offering Millennials the opportunity to apply their new and specialized skills. With hip tech companies offering seemingly more exciting jobs, some traditional companies might find a shortage of applicants for their Human Resources or financial job openings. What’s the solution? Human Resources and financial jobs, for example, are still crucial to a company’s success, no matter the industry or age of a company. The answer co ..read more

Millennials have been in a financial slump up until now. The 2020s will bring many developments in their lifestyle and circumstances that will benefit this generation. The coming decade should be the decade that Millennials will see financial improvement. The Millennial generation — also known as Gen Y, Digital Natives, or Echo Boomers — has been blamed for the death of many industries in the last decade. But they’ve had an incredibly valid reason for not keeping these industries afloat: They can’t afford it. The fallout of the recession, increased housing and healthcare costs, and student ..read more

The term “Millennial” doesn’t sit well with some in this generational group. This segment group is dubbed “Mega-llennials” by expert Jason Dorsey, President of The Center for Generational Kinetics. Millennials are typically viewed as apathetic and entitled, and Mega-llennials don’t like the negative association others have with the term Millennial. Millennials, also known as Gen Y, born approximately 1977 to 1995 in North America, are the largest generation of employees and consumers in existence. Unfortunately, they are also the most negatively portrayed in the media. They are said to be t ..read more

A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage! Our youngest generations are often labeled as responsible—or even the catalyst—for the rapid decline of once-thriving industries. These include diamonds, motorcycles, casual dining, and even traditional beer brands. CGK research, however, casts doubt on some of these claims. I ..read more

Click here to read the Business Insider article. Today, just two percent of Millennials in the U.S. belong to the millionaire club. That number is poised to rise quickly as Baby Boomer parents begin transferring a lifetime of accumulated wealth to their Millennial children. Over the next two decades, most of the spending power in America—some $68 trillion—will consolidate in the hands of Millennials. Marketing and sales leaders should start thinking now about how this massive wealth transfer will affect long-term branding and marketing strategies. Millennials, rich and soon-to-be-rich, have d ..read more

CGK Keynote Speaker Jason Dorsey just returned from headlining a global business conference in Singapore. The attendees were leaders and executives who run businesses in more than 80 countries around the world. Wow! He shared exactly how you can build your business and brand across generations around the world by accurately understanding Gen Z, Millennials, Gen X, and Baby Boomers. He crushed a number of Gen Z and Millennial myths—from them being tech savvy to the entitlement mindset—while building trust, excitement, and know-how with each generation in the room. The complexities of presentin ..read more

As Millennials enter into prime home-buying age, the housing market is beginning to reel from their financial uncertainty. According to the Wall Street Journal, the Federal Reserve has linked rising student debt to a drop in homeownership among Millennials and the flight of college graduates from rural areas, two big shifts that have had a staggering effect on the U.S. economy. Jason Dorsey Highlights Essential Information This is crucial information for everyone from financial professions to real estate agents and interior designers. While the housing market might be slowly recovering, it mi ..read more

Millennials might be waiting longer to get married, buy a house, or have children, but are instead choosing to become pet owners, and pampering their pets with high-end foods. While this might be good news for the pets, it’s causing some problems for some of the industry’s household names. According to a recent report by The Wall Street Journal, legacy pet-food brands such as Pedigree, Purina, Gravy Train, and Kibbles ‘n Bits have all seen slower sales as pet owners shift toward premium-pet-food products. What’s causing this shift? “[Millennials] treat them like it was their firstborn ch ..read more

Watch out Baby Boomers and Gen X: Millennials are no longer the new kids in the workplace. Millennials are now advancing in their careers and assuming leadership positions at an astounding rate. “Making the transition from employee to manager is a critical step for Millennials and Gen Z, not just in terms of learning but in terms of overall career pathway, speed of promotion, and other opportunities,” explained Jason Dorsey, president of The Center for Generational Kinetics, in an interview with Time. Dorsey emphasized that being a boss is more about practices, behaviors, and mindset than a m ..read more