There are over 60 million Hispanics are living in the United States and their purchasing power hit $1.7 trillion in 2020, up from $210 billion in 1990! The U.S. Hispanic population continues to grow rapidly, accounting for around half of all U.S. births.   Rapidly Changing Demographics Many states are facing rapidly changing Hispanic demographics.  Texas ..read more

Long the industry standard for measuring digital advertising, Google Analytics launched a significant update recently. More than an update, GA4 provides a whole new paradigm on how to think about and measure web traffic. So whether you’re the guy who crunches the numbers, or needs to rely or manage those that do, here’s a quick ..read more

My buddy, Tom, recently visited St. Augustine, Florida and he was kind enough to bring us souvenirs. No, my fiancé and I didn’t get t-shirts. We got something a heck of a lot better than that! We were gifted tiny tourist miracles from Ponce de Leon’s THE FOUNTAIN OF YOUTH! In personalized bottles! That’s life-changing, right ..read more

Everyone in the car business is talking, writing, and podcasting about digital retailing. The list of related virtual events is exhaustive. The popularity momentum is depicted when planning a Google Ads campaign with keywords such as “automotive digital retailing,” “digital retailing,” and “modern retailing.” Google’s Keyword Planner shows a month-over-month increase of these keyword searches ..read more

The automotive retail industry is changing at the most significant pace in its hundred-year history. COVID-19 has accelerated retail trends in the automotive industry, so the 21st-century car buyer is no longer limited to dealerships but is now an “anywhere” buyer. Slow-to-adapt dealerships have been faced with the harsh reality that to succeed —not merely ..read more

On this episode of Experimarketing, Matt and Colin connect with Dane Saville, Co-Founder and Brand Manager of Reunion Marketing, as well as the host of the KPI Cafe podcast, to discuss local campaigns on Google! Dealers are going loco for local advertising and you should be going loco for it too! Listen to find out ..read more

By now, the entire industry and many consumers have heard about the chip shortage ready to hit automotive showrooms about the time our summer kicks off. A shortage of semi-conductor chips due to COVID slowdowns with production hit auto makers in the early part of 2021, and dealers are now bracing for impact. Popular vehicles ..read more

Most dealers have Courtesy Transportation, or CTP programs in place, with the support of their respective manufacturers. What dealers may not be aware of though, is that these programs are increasingly using Connected Car technology to track and manage the vehicles enrolled in them. Not only does this new technology create opportunities for better fleet ..read more

Let’s finally talk about it. The automotive industry as it stands today will never be tech-first– and dealerships will not operate as technology companies (refer to Mckinsey recommendation here)– if we don’t fix some of the biggest problems with its digital ecosystem.  It’s complicated. It’s complicated mostly because there are layers of complexities that do not exist ..read more

There’s a good reason that car dealers should be going mad over local campaigns: the results. Now, let’s get something straight first. There are so many variables that influence digital marketing — your local market conditions, budget, tactics, creativity — that no dealership will see the same numbers.  You can, however, expect to fall within ..read more