Forrester » B2C marketing
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Forrester » B2C marketing
2d ago
Senator Maria Cantwell and Representative Cathy McMorris Rodgers introduced a new federal privacy bill last week. Named the American Privacy Rights Act (APRA), the bill proposes a comprehensive set of privacy rights for consumers and compliance requirements for businesses, such as minimizing what data they collect and assessing the impacts of algorithms they build and ..read more
Forrester » B2C marketing
5d ago
As TikTok begins to roll out TikTok Notes, it faces more headwinds than tailwinds as it tries to take on Meta's Instagram. Get a detailed analysis in this post ..read more
Forrester » B2C marketing
2w ago
Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com. The company created the site in 2017 as a subdomain, stretched its own content to fit more ad formats (e.g., turning 700-word articles into 34 slides), and sold advertising on this made-for-arbitrage (MFA) site to brands that ..read more
Forrester » B2C marketing
2w ago
The way we think about how consumers choose brands owes a huge debt of gratitude to the pioneering and unexpected insights of Daniel Kahneman. Learn more about how Kahneman’s work has influenced brand energy and the Forrester Brand Energy Framework ..read more
Forrester » B2C marketing
2w ago
Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking a tidal wave of insights that drive business and marketing understanding and success. Performance data contains pearls of strategic insight, tactical campaign opportunities, and audience behaviors that can be used to optimize campaigns and tailor marketing and media plans to ..read more
Forrester » B2C marketing
2w ago
The details of Google’s settlement in a multiyear lawsuit over Incognito mode became public this week. Find out what changes Google will make as a result of the settlement and what it means for marketers everywhere ..read more
Forrester » B2C marketing
3w ago
Change Now. That’s a bold title and almost a categorical imperative to act. In fact, this is the name of the largest event of solutions for the planet, that took place in Paris last week from March 25 to 27. With 35,000 participants from 120 countries, and a wide variety of speakers from governments, public ..read more
Forrester » B2C marketing
3w ago
Welcome back to Forrester’s blog series “50/50,” where we showcase two sides of a B2C marketing issue. This month we explore how consumers feel about buying “branded” and “private-label” products: “Branded” products are produced, marketed, and sold under a recognized brand name owned by a specific company. An example is Colgate’s “Total Whitening Toothpaste.” “Private-label ..read more
Forrester » B2C marketing
3w ago
As AI awareness increases, consumers assume a default posture of distrust. This year’s CX Summit North America will reveal practices that brands can use to protect themselves while advancing their genAI strategy ..read more