As a senior marketing and marketing operations professional, I've navigated the complex landscape of data-driven campaigns and analytical reviews. In the ever-evolving world of digital marketing, staying ahead of the curve is essential. Recently, I completed a project that has significantly improved my approach to tasks. Let me share my story with you ..read more

Small and medium-sized enterprises (SMEs) sometimes struggle to keep up with the many moving parts of customer relationship management, such as maintaining a client database, developing marketing strategies, and handling customer service inquiries. Growing a company, increasing marketing efforts, and improving the customer experience are all things that might be challenging. HubSpot is a robust platform that can meet the majority of your marketing and sales requirements. Since there are numerous methods to customize your HubSpot portal to the specific demands of your organization, automating ..read more

Day 0: The start of the software quest Every good quest starts with a strong desire or need. My partner who is a consultant had a great wish to purchase software to backup his client's Google workspace environment. It was an unnecessarily inefficient, tiresome, and expensive process for both parties. (I would love to hear your thoughts on how you would optimize the below customer journey. As it was not a terribly bad experience but just a complete waste of everyone's time and resources. ) I have documented below the entire process step-by-step. It is a great exercise for any organization to r ..read more

Recently, I conducted some research on the demo experience for one of my clients. They were looking for a "mystery shop" for their demo process from a marketing point of view. So I thought it would be interesting to do this with a number of other Saas organizations to see what the market is like and how the competition stacked up. I chose some well-known Saas brands including, Salesforce, PandaDoc & Hubspot. You can also find a list of other popular CRM tools here for more examples, many of which have demo flows." The results were very surprising. In the end, none of them provided, in my ..read more

Small and medium-sized enterprises (SMEs) sometimes struggle to keep up with the many moving parts of customer relationship management, such as maintaining a client database, developing marketing strategies, and handling customer service inquiries. Growing a company, increasing marketing efforts, and improving the customer experience are all things that might be challenging. HubSpot is a robust platform that can meet the majority of your marketing and sales requirements. Since there are numerous methods to customize your HubSpot portal to the specific demands of your organization, automating ..read more

Day 0: The start of the software quest Every good quest starts with a strong desire or need. My partner who is a consultant had a great wish to purchase software to backup his client's Google workspace environment. It was an unnecessarily inefficient, tiresome, and expensive process for both parties. (I would love to hear your thoughts on how you would optimize the below customer journey. As it was not a terribly bad experience but just a complete waste of everyone's time and resources. ) I have documented below the entire process step-by-step. It is a great exercise for any organization to r ..read more

Recently, I conducted some research on the demo experience for one of my clients. They were looking for a "mystery shop" for their demo process from a marketing point of view. So I thought it would be interesting to do this with a number of other Saas organizations to see what the market is like and how the competition stacked up. I chose some well-known Saas brands including, Salesforce, PandaDoc & Hubspot. The results were very surprising. In the end, none of them provided, in my opinion, a world-class customer experience, however, I got a lot ideas and insights from the process so I th ..read more

Last year we looked at the possibility to integrate Microsoft Teams meetings with the Hubspot meeting scheduling tool. At that time, it was possible to automatically have a meeting that was booked through the Hubspot automatic meetings scheduler sent to your Microsoft Office365 Calendar, but it was not possible to automatically include a link to a Microsoft Teams meeting. We have been keeping an eye on this feature ever since we first wrote about it because we have heard that many people are looking for this integration. Spoiler alert, there is still no native integration that allows us to u ..read more

We regularly get questions from our clients about web development, website migrations and website redesigns. It is a very important - and often very scary part of their marketing activities. The main cause of all the fear around these projects are: They tend to cost a lot of resources They take a lot of time to complete It is hard to get a good result that works for everyone It is often difficult to understand where to start when you are a faced with a web design or redesign project. There are many different approaches that you can use and a huge amount of options, possibilities and the com ..read more

Hubspot CRM is often feels deceptively simple but is getting more powerful every year. It is the datastore that has powered the entire suite of HubSpot's extensive product range for many years. It holds and segments information for all parts of the buyers journey from visitors, interactions to customers and companies. It can power Inbound and ABM strategies and can exchange data with Salesforce, Microsoft Dynamics CRM and many other platforms and tools through its extensive API and integrations marketplace. In short, it is very much at the core of Hubspots functionality. Without Hubspot CRM ..read more