One of the most beautiful things about SaaS businesses is their ability to scale, therefore the lifeblood of any SaaS - especially a young one - is new users. That sounds great and all, but how do you go about cutting through all the noise and finding users when there are seemingly endless voices competing for their attention ..read more

Return on ad spend (ROAS) is a critical number for measuring success in advertising. In short, ROAS tells how much revenue is generated for every dollar spent on an ad account, campaign, or group. Pretty basic, right? It can be, but who wants basic anyway ..read more

Chances are pretty good that if you’re reading this right now, you’re probably the owner (or person in charge of marketing) of a local business. The last few years have been a rough ride for many local businesses, and things don’t appear to be getting much easier. It’s time for you to double down on what gives you the biggest competitive edge over the eCommerce giants of the world and the big box behemoths that have been trying to move in on your beloved local community. That competitive advantage is that you are local; you know the community you’re in and you’re right down the street from yo ..read more

As of 2018, 75% of marketers claimed to be utilizing influencers in one form or another with the end goal of increased spending. You read that right...75 ..read more

Open your phone right now and start scrolling through a social media platform of your choice. I bet within the first 30 seconds, you’re put in front of an ad? Why ..read more

Your customers are using Google as their search engine of choice in order to find solutions to various problems; I know what you’re thinking--this isn’t news to you ..read more

If you’re reading this blog post right now, I’m going to take a guess: your website traffic looks very similar to this Imperial Walker, and you’re looking to change that! Well, I can tell you one thing--you’ve come to the right place! Increasing traffic to your website has numerous benefits, but the most obvious one (and probably the one you care most about) is revenue. It’s simply easier to monetize a larger audience, whether that is through sales, referrals, advertising, or data. With that goal in mind, let’s dig into the specific areas where you can increase your traffic ..read more

Before the age of social media, businesses relied on traditional advertising to navigate audiences through the buyer’s journey: billboards, radio, newspaper, media placements, etc. Websites moved industries to online strategies and tactics, but the true game changer came with the popularity of social media. According to Statista, there are currently 3.6 billion people using social media; this means that businesses can now reach and engage with audiences like never before ..read more

Imagine trying to sell face masks before 2020- very few people would’ve gone for the idea. Why would I need a face mask? More specifically, why would I need a “cute” face mask or one with my favorite sports team on it ..read more

Congrats! You’ve made the decision to hire a marketing agency! If you decided to seek help from an agency for assistance with SEO, web design, content development, email workflows, or even market research, you made a great business move. But let me guess, now you’re stuck on whether to hire a local marketing agency or a non-local agency. Well, how about I help you weigh the pros and cons of each in order to see which option would best suit your marketing needs ..read more