Stop Saying Nothing: How to Write Copy for Your Software Company
Business of Software USA
by Mark Littlewood
3M ago
Software, to the average person, is pretty boring. ‘Words are actually free. Now, getting them wrong is expensive. But if we can get them right and get some attention on our copy, we can actually stand out – even if we’re no different from our competitors – because everybody saying the same meaningless things,’ Joanna Wiebe, founder of Copyhackers says in her 2015 BoS USA talk. Read on to learn why your words aren’t getting through and how to write copy that converts. For a full version of this talk, including a video recording and transcript, click here.  Table of Contents ‘Stop Saying ..read more
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5 Business ‘Rules’ Worth Breaking
Business of Software USA
by Mark Littlewood
3M ago
We all know there are no shortcuts to success, but that doesn’t stop us from trying to find a magic bullet that will slingshot us to the front of the line. As Gail Goodman said in her 2012 BoS talk, ‘The Long, Slow SaaS Ramp of Death’, these are all just mirages along the pathway to software company profitability.  In his 2010 talk, Smart Bear and WP Engine founder Jason Cohen talks about the proverbial ‘rules of business’ and many varying pieces of advice founders get – often from well-meaning mentors and experts. However, even good-intentioned advice isn’t always the right advice. Cohen ..read more
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Business Lessons from the Founder of HubSpot
Business of Software USA
by Mark Littlewood
3M ago
Starting any business is hard. There’s no perfect playbook laying out all the right turns to take and potholes to avoid. Unfortunately, we’re all prone to make mistakes. But those mistakes are often what lead to the most important, eye-opening lessons on how to get things right in business.  One of the best ways to sidestep later trouble is to learn from leaders who have already experienced it. In his 2022 BoS USA talk, Dharmesh Shah, co-founder of HubSpot, lays out some of the biggest mistakes he’s made (and lessons he’s learnt) as a founder. Here are some of the main takeaways from his ..read more
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How to Sell Software to the Masses: Use Sales
Business of Software USA
by Mark Littlewood
3M ago
When you think about trying to scale your software business and sell your product – especially in today’s world, where AI now seems to be the automatic default – you may be stressing over how to do it well.  Current logic suggests the best option is to cut out as much human interaction as possible. After all, the more humans you have working, the more expensive it is to run your company. And while advances in technology like ChatGPT and other artificial intelligence tools can now mimic humanity and sound more like humans and less robotic, they’re still imperfect tools. Customers know ..read more
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BoS USA 2023 – The Sigmacorn Notes
Business of Software USA
by Mark Littlewood
6M ago
Notes from the Sigmacorns at BoS USA 2023. As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS! Attendee hub can be accessed via QR code on your nametag Code of conduct is available here Members of the team are wearing gray shirts Mayor Baldwin is unfortunately stuck in traffic, but Mark is more excited to meet her Mayor Baldwin will be presenting after the first speaker BoS is in Raleigh to stay: easier trip through immigration, bluegrass festivals, and football! 9:15 Jason Cohen: Building your Permanent Defensible St ..read more
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Kathy Sierra & Business of Software Conference
Business of Software USA
by Mark Littlewood
6M ago
Kathy Sierra is one of the heroes of Business of Software Conference. She’s an extraordinary thinker and speaker. Thoughtful, kind, generous and one of the smartest people on the planet. I think of her often, particularly when I’m talking with speakers who want to give the best talk they possibly can. She is not a natural extrovert and found speaking in public incredibly hard, yet she is always brilliant. I wanted to send one of this year’s speakers a link to her blog post, Presentation Skills Considered Harmful recently and sadly, her blog is no longer live. (This links to the post recovered ..read more
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GrepBeat show their support for BoS USA 2023
Business of Software USA
by Kirk Baillie
6M ago
GrepBeat covers tech news and views for Raleigh-Durham and the surrounding area. Think of it as TechCrunch for the Triangle, with a splash of BuzzFeed for seasoning. Renowned Software Conference BoS Officially Relocates to Raleigh Oct. 2-4 September 21, 2023 Kaitlyn Dang Events Bill Spruill, the Co-Founder and former CEO of Raleigh-based Global Data Consortium, at the Business of Software (BoS) conference in Boston last year. Spruill was instrumental in getting BoS to move to Raleigh. The potentially next big software conference is officially relocating to Raleigh. The Business of So ..read more
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What’s the buzz around BoS USA 2023?
Business of Software USA
by Kirk Baillie
6M ago
The wonderful people over at WRAL TechWire recently ran this piece about BoS coming to Raleigh: Business of Software Conference is in the Triangle by Jen McFarland — September 21, 2023 RALEIGH — The Triangle is getting a big boost this fall with the arrival of the Business of Software (BoS) Conference. The event will take place in downtown Raleigh for the first time this October 2-4 at the Martin Marietta Center. Beginning with a welcome from Mayor Mary-Ann Baldwin, the conference promises three days full of sessions and insights. Tickets are still available. Ma ..read more
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Countdown to USA 2023
Business of Software USA
by Kirk Baillie
6M ago
Find out more about BoS USA 23 Book Now ..read more
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Kathy Sierra Your App Makes Me Fat
Business of Software USA
by Mark Littlewood
6M ago
Your app makes me fat, Kathy Sierra, July 24, 2013 Kathy Sierra’s blog is sadly no longer live but this is one of a number of posts that underlines why she is THE BEST. It’s been recovered from the WayBackMachine for posterity. Your app makes me fat In 1999, Professor Baba Shiv (currently at Stanford) and his co-author Alex Fedorikhin did a simple experiment on 165 grad students.They asked half to memorize a seven-digit number and the other half to memorize a two-digit number. After completing the memorization task, participants were told the experiment was over, and then offered a snack choi ..read more
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