Blog Writing for Non-Writers
Ingenex Digital » Inbound Marketing
by Ingenex
2y ago
So you want to write a blog for your business. Good for you!  As popular and effective as videos, TikTok, social media posts, newsletters, and podcasts are, blogs continue to hold their own as inbound marketing tools. Blog writing is still the “most effective form of content creation – over email, books and white papers.” It’s also the third most common content marketing strategy for businesses. What’s more, those who use their blog to market their business see 13 times the ROI of those businesses that don’t. “But,” we hear you saying, “I’m no writer.” Fair enough. Most people don’t enjo ..read more
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Creating an Effective Sales Process
Ingenex Digital » Inbound Marketing
by Ingenex
2y ago
The classic sales process is relatively simple: you contact prospects with your offer, chat or meet with them. They buy…or they don’t. But you and I both know that while it may be simple, it’s not easy. It’s even harder today, because your customers don’t want to be “sold to,” they want information – and lots of it – as they consider if a product or service is even something they want/need and then they want a ton of information on it so that they can consider it even more. Then, once convinced that a) they do need/want it and b) they want to buy it from you, they purchase it. So you need a ..read more
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The State of Inbound Marketing 2021, According to HubSpot (Part 2)
Ingenex Digital » Inbound Marketing
by Ingenex
2y ago
We’re discussing HubSpot’s State of Inbound Marketing 2021 in our blog posts this month. Our last post talked about social listening and highly personalized email marketing [Link  to post.] Content creation also is huge this year and this post will provide an overview of the type of content that marketers are using. Content continues to rule inbound marketing But blogs – while still critical – have been usurped by video content marketing.  Millions (409 million) of people read  about 20 million blog pages PER MONTH, a number that has increased by 12 percent in the past 5 years ..read more
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The State of Inbound Marketing 2021, According to HubSpot (Part 1)
Ingenex Digital » Inbound Marketing
by Ingenex
2y ago
HubSpot’s State of Inbound Marketing 2021 dropped recently and after taking a look through it, we definitely can say this: The more things change, the more they stay the same What do we mean? Read on! Attracting people to your service/product offerings is still the best way to market your company to prospects (as compared to advertising/broadcasting your offerings at them, as most traditional marketing did for decades). So while “inbound” marketing is still absolutely critical, it’s changed just a bit in that it’s much more personalized and conversational and marketer’s broadcasting platform o ..read more
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The Difference Between Warm and Cold Calling (and Why They Matter)
Ingenex Digital » Inbound Marketing
by Ingenex
2y ago
So, what really is the difference between warm and cold calling? Is making a sales call via phone dead? No. But there’s a vast difference between making a call to a complete stranger (cold calling) and making a call to someone who knows and probably even trusts you (if just a little): a warm call.  How ineffective are cold calls? How does 90 percent of the time sound? In addition, other research has shown that just 2 percent of cold calls result in a meeting.  Warm calls result in a lot more meetings How effective is a warm call compared to a cold calling? How about raising the perce ..read more
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A Short Primer on Google’s Page Ranking Update
Ingenex Digital » Inbound Marketing
by Ingenex
2y ago
You’ve no doubt heard that Google will be rolling out a new update to its page ranking systems this year. In fact, it should start in stages around mid-June. If you’re not quite clear what this might mean for your website’s Google search rankings, here’s a short primer to help you understand the gist of it all. Google considers user page experience important to a site’s SEO rankings The idea behind the update is to highlight a site’s pages that “offer great user experiences.” And, according to Google, it’s a user’s page experience that the search engine takes into account when it comes to sear ..read more
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Steps in Creating a Marketing Plan
Ingenex Digital » Inbound Marketing
by Ingenex
2y ago
Are you updating your company’s marketing plan every year? Do you even have a marketing plan? Don’t be embarrassed if you don’t: about half of all companies don’t have a “clearly defined digital marketing strategy.” But if you do? Since some number of plan-less companies no doubt are your competitors, creating a marketing plan can help you beat them! First step in crafting a marketing plan Know your particular state of affairs. That is: How do you compare to your competitors? What’s the current state of your market niche? What are you strengths, weaknesses, opportunities, and threats (also kn ..read more
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4 Strategies to Kick-Start Your Startup
Ingenex Digital » Inbound Marketing
by Ingenex
2y ago
You’ve recently launched your startup and are ready for startup marketing.  You’re rightly proud. You’re also definitely not alone: 2020 saw many people start businesses, about 4.41 million business applications were filed last year. This is an increase over 2019, when a bit more than 3.42 million applications were filed.  (In fact, business applications rose considerably between 2ndQ 2020 and 3rQ 2020, with a bit more than 893,000 applications filed in the 2nd Quarter last year, followed by a huge jump to about 1.6 million applications taken out in the 3rd Quarter last year.) So now ..read more
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Make ’em Play with It: Why Interactive Content Helps Create Fans
Ingenex Digital » Inbound Marketing
by Ingenex
2y ago
Let’s say you offer retirement planning services. What’s one thing you can add right on your home page that will get a lot of attention from website visitors? How about a “when can I retire” calculator? If visitors fill it out they’ll not only have engaged with you – which helps them feel “connected” to you before they’ve even left your home page – but over time you’ll see different visitor ages, income, retirement savings amounts, etc. Which will help you determine who is most interested in retirement services, helping you create prospect personas for different potential customers (those with ..read more
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2021 Digital Marketing Trends, Part 2
Ingenex Digital » Inbound Marketing
by Ingenex
2y ago
As we mentioned in “2021 Digital Marketing Trends, Part 1”, the pandemic has had more than a little effect on digital marketing: PPC fell considerably. Google My Business became a local business’ new BFF. E-commerce grew due to consumer’s wariness of going shopping in person. Social media advertising costs increased but advertisers reached a larger audience. We also discussed three digital marketing trends we believe marketers and business need to prepare for: Website user experience will be as critical to search engine rankings as on- and off-site SEO. Marketers/businesses needn’t worry ab ..read more
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