“You fight great, but I’m a great fighter” – Apollo Creed, 1982 ..read more

From the first computer to today’s smartphones, Internet access has made leaps and bounds in terms of both efficiency and reach. Likewise, the question of how AI will change marketing is central to the evolving landscape of how we interact with current and potential buyers.  ..read more

The manufacturing sector is continuously seeking innovative strategies to enhance efficiency, drive growth, and maintain a competitive edge. Enter the world of AI in sales, which just might transform the traditional sales process into an intelligent, data-driven powerhouse.  ..read more

New York City, Midtown - Josh Curcio, CRO and partner at protocol 80, was invited to speak at the upcoming Future of AI Conference hosted by BWG Strategy on March 14th. The conference, which features distinguished speakers from various businesses, including Major League Baseball, Pepsico, Microsoft, Ulta Beauty, HSBC, Freshpet, and Silicon Valley Bank, will offer a diverse perspective on the integration of AI in marketing, and sales. Josh will be a participant speaking in the series of panel discussions at the conference that dives into the transformative impact AI has on marketing and sales ..read more

Artificial intelligence (AI) content creation has become a valued advantage in many different fields. It fills gaps in workforces and supports those who lack the bandwidth to scale their velocity.  ..read more

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From a graphic designer and writer's perspective, we offer a unique viewpoint on the positive effects of content maps in the world of social media and blogging.  ..read more

In the ever-evolving world of content creation and marketing, mastering the art of writing is more important than ever. With a sea of resources available, how do you discern which ones are truly impactful? In this article, we've distilled a list of eight essential writing tools and references, handpicked by the seasoned writers at protocol 80, to guide you toward creating compelling and high-quality content ..read more

With content writing for inbound marketing, it’s common to find yourself challenged by writing technical content without having prior experience in the field. It can be daunting to tackle complex topics and present them in a coherent and engaging manner. However, through our careful work and collaboration with other writers and resources, we’ve developed a protocol to overcome this.  You don’t need to embark on this content creation journey alone or start from scratch. Following these methods will guide you to writing technical content that resonates with readers: Leverage Other Writers ..read more

  Are you a non-designer in need of creating professional-looking designs? In today's digital age, there are numerous programs and resources available that can help you achieve your design goals without the need for a graphic designer. Whether you are taking on design work for your business or personal projects, here are some tips and tricks to make your designs stand out, even without professional expertise. Why Less Is More in Design Fonts Matter The Art of Visual Hierarchy The Essential Role of Whitespace Prepping the Final Product Free Design Resources at Your Fingertips ..read more